Social  Media  

Is  a  Party!  

Charlotte Han !

@sunsiren

linkedin.com/in/charlottehan

CharlotteHan.com

What I am !

NOT!

Build  Successful  Rela6onships  in  Social  Media  Workshop  Overview  

Engaging  in  social  media  is  like  networking    in  par7es  –  it’s  the  best  when  it’s  fun!  This  workshop  aims  to  answer  the  following  ques7ons:  

Where’s  the  party?      (introduc7on  to  different  social  channels)  

What  is  the  party  theme?    (what  do  people  talk  and  care  about  in  social  channels)  

What  is  the  proper  e6que?e?    (The  DO’s  and  DON’Ts)  

What  are  some  of  the  best  prac6ce  examples?    (Stories  and  case  studies)  

What  do  you  do  with  party  poopers?    (How  to  manage  nega7ve  comments  and  trolls)  

Q&A  

Game Time! Find 5 Things in Common

Rules: Nothing about your jobs

No body parts

Why Social Media

Reach

Engage

Convert

We  used  to  socialize  face-­‐to-­‐face.  

This  is  how  the  millennial  socialize.    

Facebook:  the  modern  luncheon    

Twi?er:  a  cocktail  party  

Linkedin:  a  Business  Mee6ng  

www.precisionmarke7nggroup.com  

Why Do Things Catch On?

www.thegraphicrecorder.com  

Why Do Things Catch On?

www.thegraphicrecorder.com  

What Drives Engagement? Images

Questions “Caption This!”

Competition Calls-to-Action

#Win Social Media Campaign Examples

Oreo’s Super Bowl Blackout Tweet in 2013.

Human Rights Campaign – Marriage Equality

Urban Hilton Weiner #urbanselfie

SF Batkid

Water Is Life

#Fail Social Media Screw-ups

American Apparel #Sandy sale

Kenneth Cole

Nestle

Honda

#HasJustineLandedYet

Exercise •  Compose a tweet or Facebook post

promoting an upcoming fundraising campaign helping underprivileged teenage girls learn programming in after school programs.