Social Media And Third Party Sites
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Transcript of Social Media And Third Party Sites
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Social Media and Third-Party Sites: How to Create a
Strategy to TakeAdvantage of Them
CASE Communications, Marketing, & Technology Conference
April 2009
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Social Media and Third-Party Sites: How to Create a Strategy to TakeAdvantage of Them
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Social Media Strategy Plan“This plan will include a social media overview and go further into outlining the steps necessary for implementation. This plan is an extensive project that includes site visits and is for the school that’s ready to jump in to social media.”
Webinars“Developing an Effective Social Media Strategy for Student Recruiting”
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Today
Three Simple First Steps• People• Gettysburg.edu• Education
Gettysburg Examples• Presidential Announcement• Class of 2013 - Admissions
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People Around the TableThe RIGHT People Around the Table
Senior Leadership Team
Enrollment
DevelopmentCommunications
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Education
• Senior Leadership– President’s Council summer web meeting
• EES Division– Content Team
(Web Communications/Admissions/PR)– Administrators
• Web Task Force– Retreat– Follow up discussions
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Rolling out a new president at Gettysburg College
• Planning (be strategic, be focused, be everywhere)
• Timing• Collaboration• Trust
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Planning:
strategic and
tactical
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Text Message campaign
• Fall 2008: Started planning
• Jan 15, 2009 Advertised in Alumni Magazine
• Feb 1 , 2009 Advertised in Alumni and Parent E-newsletter
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E-communication
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Video and YouTube
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•Be Consistent•Be Creative•Be Courageous
(have fun!)
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Questions
Paul RedfernDirector of Web Communications & Electronic Media
[email protected] @coachfern http://highedwebmarketing.wordpress.com