Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Post on 10-May-2015

1.515 views 0 download

Tags:

description

Casie Gillette's ad:tech San Francisco 2013 presentation "Social Media: Integrating Paid, Owned, Earned".

Transcript of Social Media: Integrating Paid, Owned & Earned [ad:tech San Francisco 2013]

Casie Gillette • @casieg • #adtechsf

Social Media: Integrating

Paid-Earned-Owned

Casie Gillette • @casieg • #adtechsf

Casie Gillette • @casieg • #adtechsf

Goals

• Brand Association

• Keyword Searches

• Earned Media & Links

Casie Gillette • @casieg • #adtechsf

Audience

Casie Gillette • @casieg • #adtechsf

Keywords

Casie Gillette • @casieg • #adtechsf

Assets

Casie Gillette • @casieg • #adtechsf

Profile Searches

Content Strategy

#AgChat

Casie Gillette • @casieg • #adtechsf

Interests

Location Targeting

Photo Therapy

Casie Gillette • @casieg • #adtechsf

Total Searches

Casie Gillette • @casieg • #adtechsf

Links

Casie Gillette • @casieg • #adtechsf

Brand Searches

Casie Gillette • @casieg • #adtechsf

Takeaways

• Use Keyword Data

• Content by Channel

• Create Target Lists

• Get Indexed Faster