SOCIAL MEDIA IN REAL ESTATE

Hype or reality?

SOCIAL MEDIA: THE NEXT BIG HYPE?

Many technologies have failed to go beyond the point of early adoption

Our research show that Social media will have a LT impact on real estate

The amplitude of this impact varies, subject to the specificities of real estate market, products, types and/ or target groups

Internet usage, online co-creation, information sharing and speed of decision making are key drivers for a greater adoption

Imagine a world without email...the same will happen with SM

WHAT IS SOCIAL MEDIA?An overview of the most valuable tools

MAJOR PLAYERS

Search Linkedin (professional relationships) Facebook (relationships) Youtube (video) Twitter (conversation & Up-rise) Foursquare (location based services) Pinterest (scratchbook 2.0) Crowdsourcing, crowdfunding (collaboration) ...new apps coming out every week or so

LOCATION BASED SERVICES

CROWDFUNDING

IS IT GETTING BIGGER?

“FACEBOOK IS FOR KIDS”

“TWITTER IS A TOY”

THE POWER OF THE TWEET

OBERMUTTEN

CORCORIANCase study

People are interested in the neighborhood Our agents know the neighborhoood like no

one else Our agenst will share info to dialogue

(twitter) inform (facebook) or help (foursquare) people

When “people” become “buyers” they will trust us

A LOGICAL EVOLUTION

WHAT ABOUT TRADITIONAL MEDIA?

Traditional advertisement as we further decline in trems of impact

Content drives traffic, not ads

HINTS

1. Social media can be very rewarding, but don’t do it unless you really mean it.

2. Engage in conversations with your customers to understand what lives amongst them

3. Identify your domain of expertise and publish about it

4. Share what you find with every one who follows you

5. If you have no digital identity, you don’t exist anymore (for some people)