Texas Real Estate 2016 Media Kit

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2016 Media Kit Advertising Information for Brokers, Agents, and Retailers who want and need to be in front of people who use print to find buying opportunities and who are known as THE DISCOVERY BUYERS T exas Texas

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Texas Real Estate 2016 Media Kit

Transcript of Texas Real Estate 2016 Media Kit

2016 Media KitAdvertising Information for Brokers, Agents, and Retailers

who want and need to be in front of people who use print to find buying opportunities and who are known as

THE DISCOVERY BUYERS

TexasTexas

TRE Delivers Responses

There is simply no more effective, cost efficient way to communicate your message that builds AND sustains brand awareness with a large universe of customers and prospects than by using print advertising. And, strong brand awareness influences prospects in their early buying stages. Our media consumption information proves that Texas Real Estate magazine readers consider magazines as their most important source to stay current on what the markets that they are most interested in are doing.

Market savvy sellers realize that a certain number of potential prospects for purchasing their properties may not actively seek information on properties that similar to theirs at any given time. But, these same potential buyers are open to marketing messages when they “lean back” to read a magazine, when they’re open to being informed of what’s available without a specific agenda in mind. Digital, or online, media on the other hand, typically excels when a prospect is further along the marketing funnel and when they’re “leaning forward” to find a solution to a particular need, such as searching the Internet. However, if prospects aren’t familiar with you and what you have to offer through exposure and awareness, the chances of a successful engagement drop precipitously in both the selling and buying cycles.

In Our Magazines

Throughout north, east, west, central, and The Hill Country of Texas, Texas Real Estate magazine is the leader in integrated real estate marketing, publishing more than 384,000 magazines annually.

Texas Real Estate magazines are distributed at high-traffic locations and direct mailed to property buyers and sellers. Our distribution covers 80+ Texas counties in over 200 individual cities and towns. We use our own staff to cover the fifteen routes requiring us to travel over 6,000 miles each month. We restock each display location every two weeks in order to make sure that your information is always available 24/7/365. No other media, or publication, delivers the response that Texas Real Estate does because no other media or publication covers Texas better than TRE.

You Must Stand Out

If you want to get, keep, and sell good properties you must generate responses to your new listings from actionable buyers almost immediately. You probably have noticed that you can get lost on the Internet very quickly, and, that you are playing a waiting game that requires buyers to find you and your inventory before they can or will act. To get the responses you need quicker you need to be discovered more often and faster than ever before. To do this you must first accept that over half of todays active buyers make property purchases from offline discoveries they make. Meaning, half of the buyers today make their initial contact from offline media, like Texas Real Estate magazine, yes, just like they do when they see your yard sign.

1+2=3 Not Anymore

Once upon a time you placed a print ad in a magazine or newspaper and you waited for the phone to ring. If it didn’t ring you suspected that the media wasn’t performing or what you were advertising wasn’t appealing enough. Today, you cannot appraise any offline media’s performance by the phone calls you receive that you can directly link to the ad you place. The simple fact is that isn’t how buyers act on what they discover today.

Buyers now do what we all do when we find something of interest; we go to the Internet for research and to gather even more information. Gauging any marketing’s effectiveness by phone calls is yesterday’s measuring stick. Today once buyers make their discovery they go online and then make their contact either digitally or by phone. The impression maybe that the only marketing you do that matters comes from the Internet, but to the contrary, your offline investments may be driving more of your responses than you are able to confirm, and certainly more of the urgent ones. Urgency – It’s what we sell!

When you get a new listing you expect to get action as soon as you can get it online, right? Doesn’t always happen does it? Every minute that you let slip by with a good listing without activity creates more seller uncertainty. Our business is putting your sellable listings in front of the best buyers. The best buyers are the ones who can and will act on what you have in the quickest fashion.

We’ve proven that the best buyers are the ones who are open to buying opportunities but who are not searching for anything. Good buyers are out there, but over half of them are not searching, so what do you do to get in front of them? You keep putting up those yard signs and you invest in media’s that have a proven track record and verifiable distribution and coverage, and, who are respected by buyers.

Who Has Figured It Out?

Like print, Television is offline marketing. Have you noticed how many companies now use Television to create traffic for the online presence? They realize that nothing they put on the Internet will be seen or used unless it is discovered. So, they spend thousands of dollars to create awareness in hopes of creating website traffic and customers. If you will notice, the top brokers and agents are doing the same thing. Not always with Television but instead using print, radio, and direct mail to create the awareness they need.

Our Promise

Invest in Texas Real Estate and we promise that you will see more responses, more activity, more seller leads, and more profits in 2016. We will bring you more of the buyers you are not seeing because they are not searching, but rather, they only make discovery’s when they are “leaning back” with a copy of TRE in their hands.

The Company

Steve and Sandra HainesPublishers

Chad BoydDesign Manager

Peggy PipalGraphic Designer

Mike TeagueDesign Administrator

Ashlie HainesPremier Properties

Sales Representative

Rick SkeltonEast Distribution

David SantosWest Distribution

Joe GilbertTerritory Sales

Manager

Tony CheekTerritory Sales

Manager

We truly do have a great group of dedicated people who know their jobs and know how to take care of our most important asset, our customers.

The overwhelming majority, 90%+, of real estate searches that are performed on the Internet are done so by residential relocation buyers.

Recreational property buyers are not relocation buyers.

A large majority of recreational property buyers are initially influenced by offline marketing, whether it be billboards, yard/property signs, direct mail, magazines, TV, or radio, in fact without offline media your chances of being discovered are dramatically reduced. In essence, going forward your future Internet lead success will be based largely on how well you drive potential buyers to your Internet information by means of your offline marketing. No offline marketing will mean fewer and fewer Internet leads.

Internet leads are now based on the effectiveness of your offline advertising.

Your phone won’t ring any more or less just because of your offline advertising. This is the really big understanding that you must have in order to be and stay committed to offline advertising. To understand why the phone calls that are directly tied to offline marketing investments won’t be representative of the effectiveness of offline advertising you must first think about how you get and use information. It is no secret; the Internet is a research behemoth that everyone relies on to provide them detailed information on just about anything they can imagine. No matter where or how you make a product or service discovery your next step will be to go online for more information. It’s why big companies advertise their websites on TV, and even though everyone knows Ford makes pickups, it’s why Ford still spends millions every month on offline advertising in order to make sure everyone knows that, and, knows where and how to get more information.

Your phone will ring more as a result of your offline and online marketing working together.

I will make you promise if you will consider doing business with us this year. I promise that you won’t find a better, or more profitable, offline marketing opportunity than Texas Real Estate magazine. We’ve been at this for over fifteen years, and even though our product may not seem “high-tech” I assure you that working in tandem with your current Internet/online investments you will see unmatched sales activity that will result in more sales and better listings in 2016.

Thanks in advance for taking the time to look over the information contained in this media kit. I think you will agree that no other offline advertising offers the coverage or cost effectiveness as compared to TRE.

Steve HainesPublisher

LETTER FROM THE PUBLISHERGoing Offline For More Online Sales Leads

From Our Customers

After opening our office at the end of 2013 one of our first marketing investments was a two-page ad in Texas Real Estate magazine. With over 30 million in sales in our first full year I could not be happier with the results the magazine has provided us. Some of our best, READY, buyers call after seeing the magazine and sellers love it too. In fact, it has worked so well we have just increased our exposure for 2015 with two-more pages in the TRE west edition.

There is a lot of competition for our advertising dollars, especially Internet marketing. However, we have found that offline advertising that is well positioned for the markets we represent, like Texas Real Estate, provides us with more selling and listing opportunities because more of the active buyers discover us in the magazine and then go to our online listings for more information and to make contact with us. In fact, we have found that our offline advertising increases our Internet activity by providing more quality buyers who are ready to act.

– Janet Martin, Broker/Owner Janet Martin Realty

JANET MARTINREALTY

As a statewide farm & ranch real estate group, we needed a traditional print media outlet specific to Texas to augment our integrated marketing strategy of Internet, national print, trade shows, television, and other selected media. Texas Real Estate Magazine provides the scope and distribution to impact all of the primary areas where we list and sell property thus providing outstanding exposure for our listings and our associates across Texas. Many of our most qualified buyers still appreciate being able to search our listings via a printed magazine at their leisure and in a manner not requiring access to the Internet. Our strategy to maintain a significant presence in both editions of TREM on a monthly basis and utilizing the tracking numbers has allowed us to measure the success of the ads we have been placing for the last 6 years.

– Steve Baxter, Owner Mossy Oak Properties Of Texas

Texas Real EstateCirculation / Display Locations

Edition Locations Monthly Per-Quarter Annual

TRE-West 500 18,000 54,000 216,000

TRE-East 450 16,000 48,000 192,000

Totals 950 34,000 102,000 408,000

How Cost Effective Is Texas Real Estate As Compared To Other Offline Media?Let’s say you wanted to get more of your listigs discovered using other conventional online media’s with the same coverage that you get from TRE.

Cost shown are for one month.

Media Number of Markets

Number ofAnd/Spots/Mail Pieces

Cost/Each Total Cost

Cable Television 7 TV Markets 630 commercials $37.50 $23,625.00

Radio 7 Radio Markets 1,050 spots $25.00 $26,250.00

Billboards 15 Markets 30 billboards $250.00 $7,500.00

Direct Mail 15 Markets 22,500 mail pieces $0.50 $11,250.00

Newspaper 15 Markets 60 (30 col. Inch ads) $300.00 $18,000.00

Texas Real Estate 200+ 1 Full-Page Ad Full Coverage $540.00 $540.00

No matter how you compare, no other offline media gives you the coverage, or value, as compared to Texas Real Estate magazine

PublicationMonthlyCirculation

QuarterlyCirculation

DisplayLocations

CountiesCovered

Individual Markets

Lands of Texas Magazine 0 30,000 Unspecified Unspecified 0

Texas Farm and Ranch Magazine 0 Unspecified Unspecified Unspecified 0

Texas Real Estate, West & East 34,000 102,000 1,000 80+ 200+

How TRE Compares To Other Recreational Property Magazines.

Edition Coverage Population

TRE-West 43 Counties 1,813,481

TRE-East 37 Counties 3,272,098

Total Population Covered by TRE 5,085,579

MagazineMagazine

TexasTexas FREE

November 2015 • Volume 12, Issue 11

North/EastTexasOklahomaEdition

texasrealestatemagazine.com

Discovery Buyers Resource#1

MagazineMagazine

TexasTexas FREE

November 2015 • Volume 15, Issue 11

West, Central,Hill Countryof TexasEdition

texasrealestatemagazine.com

Discovery Buyers ResourceDiscovery Buyers Resource#1

Ad Rates

Property Listings

West Edition (West, Central and The Hill Country of Texas)

East Edition (North, East Texas)

Total Coverage (North, East, West, Central, The Hill Country of Texas)

• All rates are monthly• Prepayment discounts are available• Premium pages are priced based on availability, i.e.; inside front, back cover and inside back cover• All ad information is featured on the www.texasrealestatemagazine.com website• Ad copy may be changed and or updated monthly

Paper Type Newsprint Coated

Size 3x 6x 12x 3x 6x 12x

One Quarter Page n/a 130.00 110.00 n/a 150.00 130.00

One Half Page 275.00 225.00 185.00 315.00 265.00 225.00

Full Page 385.00 335.00 285.00 460.00 410.00 360.00

Double Full Page 605.00 555.00 510.00 755.00 705.00 660.00

Paper Type Newsprint Coated

Size 3x 6x 12x 3x 6x 12x

One Quarter Page n/a 125.00 105.00 n/a 145.00 125.00

One Half Page 270.00 220.00 175.00 310.00 260.00 220.00

Full Page 380.00 330.00 275.00 455.00 405.00 350.00

Double Full Page 600.00 550.00 490.00 750.00 700.00 640.00

Paper Type Newsprint Coated

Size 3x 6x 12x 3x 6x 12x

One Quarter Page n/a 225.00 200.00 n/a 275.00 235.00

One Half Page 490.00 390.00 340.00 605.00 505.00 425.00

Full Page 710.00 610.00 540.00 895.00 795.00 690.00

Double Full Page 1,165.00 1,050.00 975.00 1,485.00 1,385.00 1,280.00

Paper Type Newsprint Coated

Size 3x 6x 12x 3x 6x 12x

One Quarter Page n/a 120.00 100.00 n/a 140.00 120.00

One Half Page 250.00 200.00 175.00 285.00 240.00 212.00

Full Page 365.00 310.00 265.00 440.00 385.00 340.00

Double Full Page 580.00 530.00 485.00 730.00 680.00 635.00

Paper Type Newsprint Coated

Size 3x 6x 12x 3x 6x 12x

One Quarter Page n/a 115.00 95.00 n/a 135.00 115.00

One Half Page 240.00 195.00 165.00 280.00 235.00 202.00

Full Page 355.00 305.00 255.00 430.00 380.00 330.00

Double Full Page 560.00 520.00 475.00 710.00 675.00 625.00

Paper Type Newsprint Coated

Size 3x 6x 12x 3x 6x 12x

One Quarter Page n/a 220.00 180.00 n/a 260.00 215.00

One Half Page 475.00 375.00 325.00 605.00 455.00 394.00

Full Page 700.00 580.00 490.00 895.00 745.00 650.00

Double Full Page 980.00 925.00 875.00 1,485.00 1,335.00 1,240.00

East Edition (North, East Texas)

Total Coverage (North, East, West, Central, The Hill Country of Texas)

• All rates are monthly• Prepayment discounts are available• Premium pages are priced based on availability, i.e.; inside front, back cover and inside back cover• Ad copy may be changed and or updated monthly

Retail / Company Listings

West Edition (West, Central and The Hill Country of Texas)

Issue Ad Size Term/IssuesMonthly Rate/ Credit Card

Monthly Rate/ Open Act. Net 30

TRE - West One eighth page 12x 35.00 40.00

TRE - East One eighth page 12x 35.00 40.00

The Premier Properties Programis designed to give brokers and agents a low cost price pointfor brand recognition and single property listings.

Premier Properties Program

Premier Properties E-blast

Check Us Out On FacebookOur daily property postings on our Facebook page are drawing strong likes and sharing. We post daily property updates, which are viewed by our 3000+ Facebook followers. If you have listings that you need to move TRE will create sales leads faster than anything else you could use.

As a TRE advertiser your properties are automatically included in our weekly marketing e-mails. Each Wednesday we select five to six featured properties and then send the information to 4500+ brokers and agents who specialize in the types of properties that are shown in the e-mails and who are located throughout Texas and Oklahoma. The Premier Property e-blast is an immediate lead generating tool that continues to be very effective in creating urgency for high profile listings.

Custom e-blasts using our e-mail list are also available. See your sales representative for pricing and complete terms.

• All rates are monthly• Credit card rates are for pre-authorized automatic credit card payments• Ad copy may be changed or updated monthly• Limited to one Premier ad per broker/agent per issue

Ad Requirements

Non-Digital Artwork 1.) Line art furnished, such as logos, should consist of a solid black image on a smooth white background and be close to

the size that it will be used. 2.) Color images from a laser or inkjet printers are not recommended. Business cards, Fax copy or newspaper clipped logos

are not recommended.

Digitized Art - Photographs Requirements 1.) Required format for digital images / logos: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd 2.) For best quality, it is recommended that the size of the image be no lower than 170 dpi in CMYK and Grayscale mode. 3.) Pictures / logos requested to be downloaded from customer websites is not recommended (especially for color ads) 4.) Hard copy photographs (original prints) are accepted and will be returned upon request

Digital Media - Page layouts from another source (Design Agency) are accepted. The media can be submitted by these formats: 1.) PDF - Adobe Acrobat 2.) .tiff /.eps - The following are specifications on page size for the “live area” for Texas Real Estate magazine: • Full Page: 7.625 (width) x 10.125 (height) • 1/2 Page: 7.625 (width) x 4.9375 (height)

* Bleeds are only acceptable for the back cover page.

- Digital media can be submitted by the following: 1.) CD 2.) Email - files that exceed 4 mega bites may have difficulty transferring through the mail server.

Please compress files with: stuff it (mac) or winzip (pc).

Submitting Ad Copy - 1.) E-mail 2.) Fax 3.) Standard mail

Banner Ads - The following are specifications on banner ads for Texas Real Estate Magazine Website: - Banner Ad Size: 2.639 (width) x 6.944 (height) - Resolution Size: No lower than 72 dpi - Required formats for banner ads: .jpg, .tiff, .gif, .eps, .bmp, .pdf, .psd

Applications: The following are the applications used by the design dept. Note: All applications are on Macintosh platforms: Adobe Indesign CC, Adobe Photoshop CC, Adobe Illustrator CC, Adobe Acrobat Pro, and Microsoft Word

If you have any questions about submitting ad copy please feel free to contact the Design DepartmentOffice: (817) 326-3282, Fax: (817) 326-3742 or by email: [email protected]

Credit / Payment Terms

We do not require, or ask, for credit applications from new customers. Unless noted, all accounts are billed with net 30-day payment terms.

Texas Real Estate MagazineP. O. Box 5159 | Granbury, Texas 76049

866-469-7544 | www.texasrealestatemagazine.com

Joe Gilbert: [email protected] , 817-776-4230Tony Cheek: [email protected], 817-776-4248Ashlie Haines: [email protected], 817-776-4245

To Advertise

2016 Copy Deadline/Distribution Schedule

Edition Issue Copy Deadline Date Distribution Date

TRE-East March - 2016 January 14, 2016 February 1, 2016

TRE-West March - 2016 January 21, 2016 February 8, 2016

TRE-East April - 2016 February 11, 2016 February 29, 2016

TRE-West April - 2016 February 18, 2016 March 7, 2016

TRE-East May - 2016 March 17, 2016 April 4, 2016

TRE-West May - 2016 March 24, 2016 April 11, 2016

TRE-East June - 2016 April 14, 2016 May 2, 2016

TRE-West June - 2016 April 21, 2016 May 9, 2016

TRE-East July - 2016 May 12, 2016 May 30, 2016

TRE-West July - 2016 May 19, 2016 June 6, 2016

TRE-East August - 2016 June 16, 2016 July 4, 2016

TRE-West August - 2016 June 23, 2016 July 11, 2016

TRE-East September - 2016 July 14, 2016 August 1, 2016

TRE-West September - 2016 July 21, 2016 August 8, 2016

TRE-East October - 2016 August 11, 2016 August 29, 2016

TRE-West October - 2016 August 18, 2016 September 5, 2016

TRE-East November - 2016 September 15, 2016 October 3, 2016

TRE-West November - 2016 September 22, 2016 October 10, 2016

TRE-East December - 2016 October 13, 2016 October 31, 2016

TRE-West December - 2016 October 20, 2016 November 7, 2016

TRE-East January - 2017 November 10, 2016 November 28, 2016

TRE-West January - 2017 November 17, 2016 December 5, 2016

TRE-East February - 2017 December 15, 2016 January 2, 2017

TRE-West February - 2017 December 22, 2016 January 9, 2017