Rana  Walker  -­‐  Wastyn  Social  Media  Evangelist  and  Consultant          

h:p://www.youtube.com/watch?v=TXD-­‐Uqx6_Wk  

China  is  the  most  socially-­‐engaged  market  in  the  world:    84%  of  Internet  users  contribute  at  least  once  a  month  to  social  networking  &  gaming.      This  high  engagement  stat  are  closely  followed  by  the  other  BRIC  countries:  Russia,  Brazil  and  India.  

LATAM  leads  the  world  in  Wme  spent  online  networking:  7.6  hours  per  month  and  show  the  largest  growth  worldwide  for  Facebook.  

55%  of  North  Americans  aged  45-­‐54  have  at  least  one  social  media  profile  -­‐  largest  growth  by  age  group,  year-­‐over-­‐year.  

78%  of  Russians  share  their  post-­‐trip  experiences  via  social  media.  

h:p://www.newmediatrendwatch.com/regional-­‐overview/103-­‐europe?start=5    

UK  most  acWve  in  Europe  but  differences  remain:  German  travelers  prefer  social  networking  as  work-­‐related  (Xing)  and  privacy  is  of  concern.  

Companies  using  at  least  one    Social  Media  plaeorm  for  business  

Percentage  of  LATAM  Companies    with  Facebook  Pages    

Average  number  of  people  in  LATAM  discussing  Company  Facebook  Pages  

Facebook  dwell  ,me  grew  208%  (rest  of  the  world  dropped  by  2%)  

 LATAM  Social  Media  users  are  very:    ACTIVE,  MOBILE  and  PLENTIFUL.  

 They  want  to  be  WOWED  by  products.    

 They  acWvely  SHARE  THEIR  OPINION.  

     

Companies  in  Brazil  have  more  YouTube  views  than  LATAM  or  Global  Average  

NOW  is  the  Wme  to  build  your  online  network  and  your  “Sphere  of  Influence”  

Trust  is  the  #1  influencer  of  buying  decisions  in  the  future!    

 

Corporate  Travel  Managers  Have  a  VOICE  in  Social  Media!  

§  Listen  &  engage  in  the  conversaWon  already  occurring    §  Steer  policy,  solicit  feedback  and  conduct  real-­‐Wme  analysis  to  find  efficiencies  &  strengthen  travel  program  

§  Build  loyalty  internally  with  partners  &  strengthens  Wes  §  EffecWve  crisis  communicaWons  with  proacWve  soluWons  §  Supplement  face-­‐to-­‐face  networking  (ex:  this  event)  §  Source  Apps  for  your  business  travelers  § Gain  empowerment  and  raise  internal  profile  

Source:  The  Travel  MarkeWng  Store,  Duncan  Alexander  

Hyperlink  to  video:  h:p://www.digitalbuzzblog.com/gol-­‐airlines-­‐valenWnes-­‐flight-­‐seat-­‐compeWWon/    

Hyperlink  to  video:  h:p://www.youtube.com/watch?v=eL2lWn7oup4    

5  Things  YOU  Can  Do  Today!  1.  Set-­‐up/update  your  LinkedIn  Profile  2.  Collect  business  cards  from  everyone  at  your  table.  

Immediately  connect  via  LinkedIn  3.  Join  travel  industry  LinkedIn  groups  (ex:  GBTA)  to  share  

and  glean  knowledge  4.  Tweet  about  this  presentaWon/event  using  #GBTA13  5.  Connect  with  me  on  LinkedIn  to  download  this  

presentaWon!  

Hyperlink  to  video:  h:p://www.youtube.com/watch?v=v1uyQZNg2vE    

Rana  Walker  -­‐  Wastyn  Social  Media  Evangelist  and  Consultant  h:p://about.me/ranawalker        

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