Social Media Musts for Your Travel Business

Common Website Mistakes

• Dated.

• Missing Critical Content

• Not Mobile Responsive

• Poor Positioning Statement

• No Opt-in box

Best Practice: Stay ‘Top of Mind’ with clients and

prospects.

• Educate us on your value.

• Answer FAQs about travel to build trust & credibility.

• Case studies.

• Testimonials indirectly sell your value.

• Video and articles

Content Strategy #1: Why do we need you?

• Pics of exotic places.

• Ask clients to take selfies/video and tag you.

• Contest - most liked client photo gets….

Content Strategy #2: Make us hate our life.

• Make me laugh, keep me engaged.

• Be a curator of funny travel content.

Content Strategy #3: Make travel funny.

• You see hundreds of articles about travel…

• Give us only the best and tell us why.

Content Strategy #4: Be curators of content

• tweetdeck.com

• Hootsuite.com

• drumup.com

Content Resources

• Publish one article/video per month.

• Use bullets.

• Call to action.

• Syndicate on your social sites daily.

Your Content Goal

• 5 Social Media Postings

• Use bullets.

• Call to action.

• Syndicate everywhere.

Example: 5 Reasons a Travel Agent is better than a Superhero.

Use Facebook Live!

Use canva.com to share your five tips.

Create sharable content…

Infographic…also made in canva!

http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/

Lookalike Audience

• Instagram and Facebook contests

• Tag me/us in a pic using the # _____ and win ______.

• Turn a thank you into a pic or video.

• crowdsigns.com

Best Practice: Get your travelers to become your salesforce.

plant your flag on Instagram

If you want to find millennials,

Why Instagram? • Millennials make up 51% of Users

• Voted #1 App for social engagement by millennials

• Instagram usage has doubled in the last two years - now has more than 500 million users per month.

• 80 million photos uploaded each day

• Owned by Facebook - by completely separate platforms

• (instagram.com/faqs)

Why not snapchat?

Strengthen VIP Relationships on Facebook

In Summary: Fish where the Fish Are

Don’t be a Jack of all sites, master of none.

Don’t get bent out of shape with slow results…

Creativity wins on Facebook.

Focus on a few, forget about the rest.

Thank you!

• www.ebootcamp.com

• corey@ebootcamp.com

• 248-388-9788

• Signed copy of book - $20 (cash/credit)