Social Media for Travel Agents
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Transcript of Social Media for Travel Agents
Social Media Musts for Your Travel Business
Common Website Mistakes
• Dated.
• Missing Critical Content
• Not Mobile Responsive
• Poor Positioning Statement
• No Opt-in box
Best Practice: Stay ‘Top of Mind’ with clients and
prospects.
• Educate us on your value.
• Answer FAQs about travel to build trust & credibility.
• Case studies.
• Testimonials indirectly sell your value.
• Video and articles
Content Strategy #1: Why do we need you?
• Pics of exotic places.
• Ask clients to take selfies/video and tag you.
• Contest - most liked client photo gets….
Content Strategy #2: Make us hate our life.
• Make me laugh, keep me engaged.
• Be a curator of funny travel content.
Content Strategy #3: Make travel funny.
• You see hundreds of articles about travel…
• Give us only the best and tell us why.
Content Strategy #4: Be curators of content
• tweetdeck.com
• Hootsuite.com
• drumup.com
Content Resources
• Publish one article/video per month.
• Use bullets.
• Call to action.
• Syndicate on your social sites daily.
Your Content Goal
• 5 Social Media Postings
• Use bullets.
• Call to action.
• Syndicate everywhere.
Example: 5 Reasons a Travel Agent is better than a Superhero.
Use Facebook Live!
Use canva.com to share your five tips.
Create sharable content…
Infographic…also made in canva!
http://www.clickable.com/4-little-known-facts-about-lookalike-targeting-your-agency-should-know/
Lookalike Audience
• Instagram and Facebook contests
• Tag me/us in a pic using the # _____ and win ______.
• Turn a thank you into a pic or video.
• crowdsigns.com
Best Practice: Get your travelers to become your salesforce.
plant your flag on Instagram
If you want to find millennials,
Why Instagram? • Millennials make up 51% of Users
• Voted #1 App for social engagement by millennials
• Instagram usage has doubled in the last two years - now has more than 500 million users per month.
• 80 million photos uploaded each day
• Owned by Facebook - by completely separate platforms
• (instagram.com/faqs)
Why not snapchat?
Strengthen VIP Relationships on Facebook
In Summary: Fish where the Fish Are
Don’t be a Jack of all sites, master of none.
Don’t get bent out of shape with slow results…
Creativity wins on Facebook.
Focus on a few, forget about the rest.
Thank you!
• www.ebootcamp.com
• 248-388-9788
• Signed copy of book - $20 (cash/credit)