Post on 18-Oct-2014
description
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SOCIAL MEDIA FOR THE NUTRITION PROFESSIONAL
Munindra KhaundUniversity of Illinois Springfield
April 7, 2023
2+Objectives
1. Evaluate, plan, and manage your social media presence
2. Align a social media strategy based on your business objectives
3. Measure outcomes and success of your social media activities
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3+Introduction
Web Services and Creative Services Web, mobile, and new media Print and digital ecosystem
Mobile Strategy Task Force
Social Media Task Force
Communication and Content Strategy
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April 7, 2023
4
Overview of Channels
Twitter“Twitter helps you create and share ideas and information instantly, without barriers.”
LinkedIn“…the world's largest professional network with 250 million members in over 200 countries and territories around the globe.”
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April 7, 2023
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Role of Twitter
Business Oreo “Dunk in the
Dark”
Non-Profit @charitywater
Education @memorialmedical @UISedu
Politics U.S. Presidential
Election
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7+Why Twitter?
People
News
Trends
Companies
Conferences
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April 7, 2023
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Deployment
Personal Why? What? When?
Tips Lists Analytics
Organizational Policy or guidelines Training Staffing Crisis Management
Tips Voice Analytics
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Twitter Glossary
@ # RT MT DM and more…
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Twitter Do’s and Don’ts
Do’s
Listen
Engage
Provide value
Maintain etiquette
Be human
Create Lists
Don’ts
Don’t spam
Don’t steal
Don’t overuse hashtags
April 7, 2023
12+Resources
Twitter Help Center
Twitter Analytics
Twitter Search
Twitter Cards
Hashtags
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14
Role of LinkedIn
How Profile Company Page School Page
Why Networking Recruiting Jobs
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Deployment
Personal Why? What? When?
Tips Recommendations Groups SlideShare
Organizational Policy or guidelines Training Staffing
Tips Analytics
April 7, 2023
16+Gain from Your Network
April 7, 2023
17+Gain from Your Network
Relationship building Connections and Introductions
Recommendations
Groups
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Company Pages
Why
Engagement
Expertise
Opportunities
How
Posts
Links
Track
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LinkedIn Do’s and Don’ts
Do’s
Add a photo
Provide meaningful updates
Make your Connection requests personal
Get Recommendations
Be professional
Like and Tag
Pose a question or share about an event
Be active, not passive
Be prompt
Don’ts
Don’t spam
April 7, 2023
20+Resources
LinkedIn Help Center
LinkedIn Official Blog
The Sophisticated Marketer’s Guide to LinkedIn
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@mkhaundwww.linkedin.com/in/mkhaund