Social Media for the Nutrition Professional

21
+ SOCIAL MEDIA FOR THE NUTRITION PROFESSIONAL Munindra Khaund University of Illinois Springfield
  • date post

    18-Oct-2014
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    Social Media

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description

Three objective of this workshop: 1) Evaluate, plan, and manage your social media presence 2) Align a social media strategy based on your business objectives 3) Measure outcomes and success of your social media activities

Transcript of Social Media for the Nutrition Professional

Page 1: Social Media for the Nutrition Professional

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SOCIAL MEDIA FOR THE NUTRITION PROFESSIONAL

Munindra KhaundUniversity of Illinois Springfield

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2+Objectives

1. Evaluate, plan, and manage your social media presence

2. Align a social media strategy based on your business objectives

3. Measure outcomes and success of your social media activities

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3+Introduction

Web Services and Creative Services Web, mobile, and new media Print and digital ecosystem

Mobile Strategy Task Force

Social Media Task Force

Communication and Content Strategy

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Overview of Channels

Twitter“Twitter helps you create and share ideas and information instantly, without barriers.”

LinkedIn“…the world's largest professional network with 250 million members in over 200 countries and territories around the globe.”

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+Twitter

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Role of Twitter

Business Oreo “Dunk in the

Dark”

Non-Profit @charitywater

Education @memorialmedical @UISedu

Politics U.S. Presidential

Election

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7+Why Twitter?

People

News

Trends

Companies

Conferences

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Deployment

Personal Why? What? When?

Tips Lists Analytics

Organizational Policy or guidelines Training Staffing Crisis Management

Tips Voice Analytics

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Twitter Glossary

@ # RT MT DM and more…

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Twitter Do’s and Don’ts

Do’s

Listen

Engage

Provide value

Maintain etiquette

Be human

Create Lists

Don’ts

Don’t spam

Don’t steal

Don’t overuse hashtags

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+LinkedIn

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Role of LinkedIn

How Profile Company Page School Page

Why Networking Recruiting Jobs

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Deployment

Personal Why? What? When?

Tips Recommendations Groups SlideShare

Organizational Policy or guidelines Training Staffing

Tips Analytics

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16+Gain from Your Network

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17+Gain from Your Network

Relationship building Connections and Introductions

Recommendations

Groups

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Company Pages

Why

Engagement

Expertise

Opportunities

How

Posts

Links

Track

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LinkedIn Do’s and Don’ts

Do’s

Add a photo

Provide meaningful updates

Make your Connection requests personal

Get Recommendations

Be professional

Like and Tag

Pose a question or share about an event

Be active, not passive

Be prompt

Don’ts

Don’t spam

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@mkhaundwww.linkedin.com/in/mkhaund