Social Media For Small Businesses

A User’s Guide

Feb 3rd, 2015

Three Questions.

1 - What do You Want to Say?

2 - To Whom?

3 -Using which communications

channel(s)?

1 - What? 2 - To Whom?

3 - How?

Right Now -

Where are your customers?

Right Now-

Where are the people you want to influence?

Advertising Vs

Marketing

Advertising is a call to action.

Marketing is building a relationship.

Social Media Advertising?OR

Social Media Marketing?

Advertising - Campaign- Call to Action- Return on

Investment.

Marketing - Mood Music - Longer Lead in - Lasting relationships.

2 - To Whom?

Consumers have become ridiculously

sophisticated.

70% of the sales process is completed

before they ever come near you.

Who is your target market?

Who is your ideal customer?

Know Your Customer.

What do they do?

Describe their life.

Where do they hang out?

Where do they hang out online?

Facebook 2/3

Twitter 3/10

LinkedIn 1/4

Google+ 1/4

Instagram 1/5

Pinterest 1/10

Tinder 1/25

Plenty of Fish 1/100

Grindr <1/100

What is this saying to you?

You’ve got to be where they are.

But how do I get their attention

?

Good Question…I’m glad you asked me

that.

Let’s talk about CONTENT MARKETING

Definition 1: Content Marketing is the delivery of valuable, relevant and consistent information to

attract and acquire a defined audience.

Definition 2: The Art Of Communicating

With Customers Without Selling.

Some Examples

1897

2013

But they’re huge businesses with loads of

money.

I can’t do that!

Content Marketing Can Be Simple And

Affordable

Never Self Limit!

Share Your Expertise

Upcoming Trends

Facilitate Discussion

Reinforce your brand -Healthy AND Fun

A bit of fun?

Share inspirational content

One night stands might be fun - but relationships that go the distance are

more rewarding.

Developing Your Content Marketing

Strategy

- The How To Guide

Goals - What do you want to achieve?

YOUR AUDIENCE.

Who are they?

What do they need?

Where are they seeking their answers?

Which platforms will you use?*

(*Why would you be where they are not?)

Creation Vs Curation?

OR/

Creation AND

Curation?

Time!

3-6 Months

1 hour per day minimum

Scheduling Services

-Hootsuite -Buffer

-Tweetdeck

Track what’s working.

Amend accordingly.

Be Patient.

BE HUMAN

-Get Real-Show Your Flaws

-Live In The Moment-Reveal Your True

Character

So….you’ve found your voice. Your banging out great original content. But not enough people are seeing it. What to

do??????

Advertise???

B 2 C = Facebook2/3 have an account

Twitter, anyone?

LinkedIn!(We’re nearly there)

People engage with brands not because they have to watch

ads, but because they are truly drawn in. Ideas have to earn

their way in. Our job is to start the conversation.

- Marc Pritchard,Global Brand Building Officer

Proctor & Gamble

1 - What? 2 - To Whom?

3 - How?

Social Media For Small Businesses

Q&A

THE END.