How Realtors can Rock Facebook and Google+!

Using Social Media to Promote Real Estate

Agenda

• Who are we?• Why Social Media Right Now:

– How social media supports search engine results and how you can help improve your site's results.

• Using Social Media for Website traffic:– How you can drive more traffic to your website using social media.

• The Secret Sauce:– The top techniques to use to promote your listings and your brand in

two social media platforms.

• Your Secret Weapon: – A specific way KW agents and representatives can engage in social

media and support your peers.

• It’s All About You– Your questions and challenges with social media, we will reserve time

to discuss specific issues that you are encountering.

Who are we?

Laura Hill and Christine Diem• Moms and Marketers• We love architecture, design, food, and real

estate Breezy Hill MarketingWe are a marketing firm based in Richmond, Vermont providing digital, print, social, and strategy services to businesses and professionals.

WHY SOCIAL MEDIA?

Google replaces the Yellow Pages

Yellow Pages used to be where you looked for a product or service in your area…need a plumber, a hairstylist, a pizza restaurant, a florist? Look in the yellow pages!

Now, we Google it!

“grocery store in Richmond VT”

Web site listing for the Richmond Market

Facebook page for the Richmond Market

Facebook, Google+ & Search Engines

Google uses social media data in their algorithm to serve answers to queries…If you have a Facebook and/or a G+ page you are more likely to come up in search results.

WEBSITE TRAFFIC

Why G+? SEO

• Google values their own social network above any other

• Sharing your listings and community information on G+ supports your websites SEO

• Engaging with people on G+ broadens your sphere of influence

Facebook – It’s about the content

Mix it up!

THE SECRET SAUCE

The 80/20 Rule

80% of what you share online should be supportive of others or valuable to others

20% of what you share online should promote your business

How do I implement 80/20?

• When accessing your page, you have two routes to get there… – Use the upper right hand corner gear option so that

everything you do is under your business not your personal account!

How to use the Business Page

View your business page newsfeed by clicking this

Facebook icon

Invite your personal friends to “like” your business Facebook page here.

View the data about your page activity here.

Interact as Your Business

As your new business page…• Like pages that relate to your business or interest• Comment on other business and organization

pages

Tips for Engagement

How do you Grow Your Fan Base?Facebook Ads

• Facebook ads are a great way to grow your fan base quickly

• Ads can be targeted at zip codes, individual interests, marital status etc.

Promoting Listing on Facebook

Facebook Sponsored Posts• Sponsored posts allow

you to send your posts to a wider audience than your fan base

• Sponsored posts get more visibility for your page and for the individual post and are beneficial for product promotions and other high value messaging

A BROKER’S SECRET WEAPON

SHARE Each Others Listings

This is Adam’s listing. It is now being viewed by

Sarah’s fan base… everyone wins!

IT’S ALL ABOUT YOUCan we answer your question today?

Thank You!

Thanks to Keller Williams GMP for sponsoring this session. Thanks to everyone here for attending.

Questions or comments? Please feel free to contact us:

Laura Hill and Christine Diem802-662-1625Laura@breezyhillmarketing.comChristine@breezyhillmarketing.com

ADDITIONAL MATERIALS

Caution, Weary Traveler

Facebook owns your content and your page. This means…

– They decide who sees your posts

– They decide if something is inappropriate

– They can remove your page without warning

What to do then?Make sure Facebook is not your only vehicle for marketing…

How do you create a Facebook page?

• It is best to have a personal page first. You can easily create a personal page from www.facebook.com

• Select any organization or business page in Facebook and you will see the button “create a page” in the upper right hand corner. Click on that button and follow the instructions…

What do you do first?

• Select a profile picture– Profile picture should be 120 pixels

square– Consider something catchy, visually

pleasing, and memorable– Shelburne Farms has used the same

photo for several years and it captures the nature of the farm…

• Select a cover photo– Cover photo should be about 800

pixels wide– Choose something that reflects the

esthetic of your company– You can add simple messaging to

your picture but make sure it is done well