Social Media for Photographers

@jaysbryant

Agenda Using the #bellasocial hashtag Overview of Social Media Trends Strategy for making this work Setting up a digital foundation Platform Analysis and Tactics Q & A

My connection with Andre Rieu

Where do you start?

A more objective view

The Tweet that took out Motrin in 48 hours…

Key Drivers for Engagement

Degrees of separation – growing your network

Social Media Workflow:

Start with SEO Foundation Get Google Tools Establish presence on common sites Get your name and URL on relevant sites It is all about the Link economy

Link everything together Use widgets to link together FaceBook, Twitter

and other social networking sites into your own site

Make an editorial plan Publish daily Focus on Quality Add to conversations and acknowledge people Embrace becoming a “digital being” Personal and Business life blur together – be

careful

Measurement Check page ranking weekly on Google Use Google Analytics to study trends Build up your followers on the sites you

participate with

Tools that I use Google Reader – I have over 200 RSS Feeds LinkedIn – The new rolodex for business Google Analytics and Site Map – Measurement is

critical Power Twitter – Simple plug-in to help with Twitter Photogene – Great photo editor for iPhone Twitterrific – Twitter iPhone App Search.Twitter.com – Real time info on anything Meetup.com – Good for networking Badging & Content Widgets Topify – Great tool for managing Twitter

Building your foundation on Google

SEO is the foundation – You need Google Juice

Google makes it easy and FREE!

Google has great tools and FREE (get the hint…)

Adding a Sitemap is critical for SEO

Navigating Twitter & Micro Blogging

You can build a significant audience on Twitter

Keep it simple and frequent

Use viral tools to link together your sites

What is the value and depth of your “feed”

The Facebook Challenges

Hitting a home run – Your image in their profile

Make it a Grand Slam

Facebook is still an unproven model for commerce

Setting up shop on Facebook

The lure of Facebook – great segmentation

Thanks! jay@jaybryant.com

@jaysbryant

http://www.slideshare.net/jaysbryant

Images from Hugh MacLeod – http://www.gapingvoid.com