Social Media for Photographers

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Social Media for Photographers @jaysbryant

description

Presentation on social media for photographers done for a webinar for Bella Pictures

Transcript of Social Media for Photographers

Page 1: Social Media for Photographers

Social Media for Photographers

@jaysbryant

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Agenda Using the #bellasocial hashtag Overview of Social Media Trends Strategy for making this work Setting up a digital foundation Platform Analysis and Tactics Q & A

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My connection with Andre Rieu

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Where do you start?

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A more objective view

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The Tweet that took out Motrin in 48 hours…

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Key Drivers for Engagement

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Degrees of separation – growing your network

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Social Media Workflow:

Start with SEO Foundation Get Google Tools Establish presence on common sites Get your name and URL on relevant sites It is all about the Link economy

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Link everything together Use widgets to link together FaceBook, Twitter

and other social networking sites into your own site

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Make an editorial plan Publish daily Focus on Quality Add to conversations and acknowledge people Embrace becoming a “digital being” Personal and Business life blur together – be

careful

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Measurement Check page ranking weekly on Google Use Google Analytics to study trends Build up your followers on the sites you

participate with

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Tools that I use Google Reader – I have over 200 RSS Feeds LinkedIn – The new rolodex for business Google Analytics and Site Map – Measurement is

critical Power Twitter – Simple plug-in to help with Twitter Photogene – Great photo editor for iPhone Twitterrific – Twitter iPhone App Search.Twitter.com – Real time info on anything Meetup.com – Good for networking Badging & Content Widgets Topify – Great tool for managing Twitter

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Building your foundation on Google

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SEO is the foundation – You need Google Juice

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Google makes it easy and FREE!

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Google has great tools and FREE (get the hint…)

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Adding a Sitemap is critical for SEO

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Navigating Twitter & Micro Blogging

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You can build a significant audience on Twitter

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Keep it simple and frequent

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Use viral tools to link together your sites

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What is the value and depth of your “feed”

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The Facebook Challenges

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Hitting a home run – Your image in their profile

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Make it a Grand Slam

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Facebook is still an unproven model for commerce

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Setting up shop on Facebook

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The lure of Facebook – great segmentation

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Thanks! [email protected]

@jaysbryant

http://www.slideshare.net/jaysbryant

Images from Hugh MacLeod – http://www.gapingvoid.com