Meet-up for arts, culture and

digital professionals in

London.

Logo design by Janine Stromberg @sublimej9

Social Anatomy

of a live Event

Agenda

• Why social for events

• Types of event

• Pre Event

• During Event

• Post Event

• Conclusions

• Questions

Content creation

Brand awareness

Maximise budgets

High impact campaign

Amplify buzz beyond those attending

Build meaningful contacts and community

Virtual

Event

Back

Channel

Offline

Event

Pre-Event

“Set SMART objectives”

“Partner with social savvy venues”

“Consider brand partnerships to create content for corporates”

Debut x TOMS

“It’s all in the planning.”

“Choose a short and

memorable hashtag”

“Create a personal connection,

gain commitment”

During

the event

“Broadcast the hashtag to your

audience.”

…with offline

rewards”

#gagldn

“Incentivise online engagement…

Visible Tweets

“Live Tweet!”

“Choose your

live-tweeter wisely”

“Engage with

influencers”

Photographer

Ben Joseph

@benjoseph03

Videographer

Melanie Malherbe

@sintheticboi

“Use Twitter as a

discussion forum”

Post

Event

“Curate your content,

create a legacy”

“Gain

valuable event

feedback”

“The fortune is in the follow-up”

“Measure against

your SMART

goals”

Event Check-list P

re-e

ven

t Objectives

Venue

Partnerships

Messaging and hashtag

Registration

Planning

Outreach

Du

rin

g e

ven

t Broadcast hashtag

Incentivise

Create quality content

Delegate responsibilities

Live tweet and Instagram

Engage influencers

CRM

Discussion

Po

st

eve

nt Curate content

Optimise for each platform

Follow-up

Feedback

Measure

• Instagram

• Foursquare

•Eventbrite

•Eventbrite Mobile App

•Hashtracking

• Visible Tweets

•Hashtagram

•Storify

•Slideshare

@sublimej9 @nishajli @stuiewood

@asifmirza @samandemusic @catturner

Thank you Gagsters!

25th October – Kennington

#gagldn