Share Those Assets:

Using Social Media at Live Events to

Drive Engagement

Caitlin Murphy

Social Media Supervisor

@Planit

@TravelPRGirl

May 8, 2013

Social Media Channels

Source: http://medialoot.com/item/round-social-media-icons/

Social Media and Events Trade shows

Grand opening

Local sports

Parties

Sales

Fund-raisers

Holiday

Editorial

Recruit-ing

Net-working

Source

Source

Do you suffer from Nomophobia?

The fear of being without a mobile device.

• If you own a cell phone, a smartphone, or a

tablet, you have probably experienced

nomophobia to some degree.

• 84% of cell phone owners could not go a single

day without their device.

Source: http://www.nydailynews.com/life-style/addicted-phones-84-worldwide-couldn-single-day-mobile-device-hand-article-1.1137811

Consumers engaging with

multiple devices

70% of Consumers Trust Brand Recommendations From Friends

Source: http://blog.bufferapp.com/social-media-stats-studies

Brands’ social channels are now

smaller, mobile

Mobile helps capture events 15% of total U.S. mobile internet time

is spent on social networking sites.

Source: http://press.experian.com/United-States/Press-Release/experian-marketing-services-reveals-27-percent-of-time-spent-online-is-

on-social-networking.aspx

Mobile device usage

• 54% of Facebook members have used the

social network via a phone, and 33% use

a phone as their primary way to access

Facebook.

• Mobile –the number of people accessing

the Internet via a mobile phone has

increased by 60.3% to 818.4 million in the

last 2 years.*

Source: http://www.convinceandconvert.com/the-social-habit/11-shocking-new-social-media-statistics-in-america/

Source *: http://www.business2community.com/social-media/21-awesome-social-media-facts-figures-and-statistics-for-2013-0485336

Support live event through online

ads

Facebook offers sophisticated, highly

targeted advertising

Drive social media traffic through

traditional collateral

Social Media Enhancing Live

Events

1. Establish event specific social media channels

2. Provide incentivizes for word-of-mouth promotions

3. Make registration inherently social

4. Use location-based services and check-in rewards

5. Bring event to life through instant posting

6. Include non-attendees

7. Extend the event’s life

8. Optimize using social media metrics and listening

Eight Keys to Success

New York City Fashion Week Live Event Support

Agricultural Trade Shows

International Builders’ Show

Local Café – Engaging Social

Media Drives Traffic

Planit – Behind the Scenes

Baltimore ADDY Awards

Tools for Success

Checklist for your next event

Create “event” using favorite social site allowing others to invite and

share with their social networks

Create a challenge to encourage attendees to help share socially

Tag and mention other organizations/locations associated with event

Assign someone to be dedicated to social media

Use the proper hashtag to drive engagement, start event by telling

attendees the proper Twitter handles and hashtags to use

Ensure printed collateral includes social media information

Engage with key influencers, journalists/bloggers, etc.

Post photos and updates on Facebook, Twitter, and Instagram

Encourage attendees to “check in” at event location on social media

Post and tweet next day about success of event and thank attendees,

workers, volunteers, etc.

Ask attendees specific questions to drive engagement

Evaluate success of event, what worked and what did not

https://www.youtube.com/watch?v=Q8pyNHz6Pr0