Post on 06-Sep-2014
description
Integrating Social Media!Into Email Marketing!
Jeff Revoy, Chief Product & Marketing Officer, iContact!@JRevoy!@iContact!facebook.com/iContact!
Agenda • iContact Summary • A look at Email Marketing • A look at Social Media Marketing • Email Marketing & Social Media Marketing
two (very different) halves of a whole • Six Strategies for Success • Workshop
Small Business!The view from main street.!Small Business!The view from main street.!
About iContact
#1 explosive
growth quarterly | yearly
annual sending
16B+
private SMB email marketing and social media marketing company
…and countless posts
founded
2003
Since 2003, iContact has served over one million small and medium businesses.
"As the first iContact user, I am very excited to see how the company has grown from two entrepreneurial students to a global organization with one million users.”!!
- Michele McMahon, owner,!Mountain Brook Cottages. !
3600 volunteer hours (2011)
4-1s 1% Payroll 1% Product 1% Time 1% Equity
Making a difference:
Really?!
“Reports of my death have been
greatly exaggerated.”!- Email, 2011!
Email is alive!…and doing very (very) well.!
30 Billion Emails Sent Per Day.* (2010 worldwide: excluding spam & viruses)
Source: Radicati Group - 2011
How many times daily do you check email?
Are you doing it right now?!
But all we ever hear is
Social, Social, Social!
(With endlessly good reasons)
… Plus social is now mainstream!!In fact, a large majority of Twitter users (64 percent) fall into the 25 to 54 age group, and 20 percent are 55+.!
!Source: iContact - 2011!
But that doesn’t mean small business marketers have it quite figured out just yet.!
A simple baseline.!
Email.!A steady center.!
Mobile
Survey
eCommerce Events
Social
Social. !An unlimited reach.!
Email marketing is the top area of investment growth among marketers and business leaders (65%) for 2011, followed by social media marketing (57%).!
!Source: Strongmail - 2010!
Emails will receive an addi7onal 1% of views when shared and increase
the reach of emails by 24.3%.
26% of top online retailers included “sharing” in emails in 2010, an7cipa7on of 50%+ in 2011
!-‐ Smith-‐Harmon
PowerPoint Title!This is a heading style!This is a subheading style!
Email and Social Media were made!for each other.!
Jeff: Do we need a how to get there transi7on?
So, how do we get there?!
1.!
Content is (still) king.!
Email + Social + X = Success.!
X = Creative,Compelling Content.!
2.!
Know your audience.!
Segment your audiences based on how!they individually prefer communication.
Keep conversations relevant
3.!
Always be asking.!
Each sent email is an opportunity !to expand your social network.!Be shameless (yet tactful).!
4.!
Get your timing down.!
After serving 1M+ customers over
eight years and delivering 16B+ messages annually, we can confidently�
tell you the best time to send your email and social media
campaigns is…
It Depends.
(If there truly was a global “best time” wouldn’t that soon be the worst time?)
Know your product.
Know your audience. Challenge conventional wisdom.
Continually test and measure.
Discover your best time.
Tues: 11AM Wed: 9PM Thurs: 10AM� Fri: 6AM Wed: 7PM Sat: 6AM Mon: 8AM
5.!
Level the playing field.!
Seek creative ways to get out yourself there.!
6.!
Reduce, reuse, recycle.!
You don’t always need!to burn time on new ideas.!
Questions? Jeff Revoy, Chief Product & Marketing Officer, iContact!@JRevoy!@iContact!facebook.com/iContact!
Workshop!
Each group is assigned one of the 6 steps!
!12:50 – 1:05 | !As a group, discuss ways you have or !! ! ! ! !could incorporate this step into practice.!
1:05 – 1:25 !| !Deliver 2-3 minute Speed Presentation.!!1:25 – 1:30 !| !Vote. Winning team receives $250 ! !! ! ! ! !donation to charity of their choice.!
1) Content is (still) king.!2) Know your audience.!3) Always be asking.!4) Get your timing down.!5) Level the playing field.!6) Reduce, reuse, recycle.!