Content DistributionAcross Key Social Platforms

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What is Content Distribution?

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Content Distribution Across Key Social Platforms

• Establishing KPI’s for your brand.• Content is Key. Timing is Everything. • Key aspects of content distribution. • What next? Don’t let one interaction be the last

interaction.

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Establishing KPI’s For Your Brand

KPI = Key Performance Indicators

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Establishing KPI’s For Your Brand

Brand Awareness

Interest

Desire

Action

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Examples of Key Measurements:

Audience Engagement = Comments + Shares + Trackbacks

Total Views

Conversation Reach = Total People Participating

Total Audience Exposure

Share of Voice = Brand Mentions

Total Mentions (Brand + Competitors)

*Models from Jeremiah Owyang of Silicon Valley, CA.

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Content is Key. Timing is Everything.

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Content Is Key

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Define Target Audience

Define Content Topic

Identify Best Format to

Communicate Message

Identify Best Channel to Distribute Message

Content Creation

• 25 – 60 years old• Household income

between $40,000-$100,000

• Credit Repair • Video

Timing Is Everything

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Define The Best Day and

Time of

Day to

Launch a

Campaign

Identify

Trending

Topics.

Use them

to your advantage

.

Distribute!

Follow-Up(KPI’s)

Celebrate and

Move on.

Key Aspects of Content Distribution

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Integrated Content Distribution

Social Media

Teleservices

PR

SEO

Creative

Legal

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Integrated Content Distribution

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Define Audience:PR, SEO,

Social Team

Content Creation Team: Creative, PR, SEO, Legal

Distribution: Internal Resources

Social MediaPress Release

Paid Traffic (Ads)

Follow-Up

Idea

Influencer Targeting

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81% of US respondents indicated that friends’ social

media posts directly influenced their

purchase decision

-Forbes

38 million 13-80 year olds in the U.S. said their

purchasing decisions were

influenced by social media.

- Knowledge NetworksConsumers are 71% more likely to make a purchase based on social media referrals.

-Hubspot

What Are Influencers?

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Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge,

position, or relationship.

Research Tools for Influencer Targeting

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Influencer Targeting

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Identify

Your Brand’s Current or

Potential Influencer(s)

Introduce Yourself

Researc

h Their Topics of Interest

(fashion,

sports,

finance,

etc.)

Create

Content Specifically Designed for

Your Influencer(s)

Distribute! Send Your

Content

Directly to

Them.

Target them, and their audience with ads.

Rinse

and Repeat for bes

t results

.

Leverage Internal Resources

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What Next? Keep It Up!

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Fan Growth

Brand/Content

Engagement

Clicks to the Site

Website Conversions (Sales)

Word of Mouth

Brand Awarene

ss

Key Takeaways

• Establish KPI’s For Your Brand• Coordinate Content and Timing• Integrate Your Content Creation and Distribution• Target Influencers• Leverage Internal Resources• Find What Works For You

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Questions?

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Presentation can be found at: Slideshare.net/ProgrexionMarketing