Social Media Bootcamp-Natalie Pino Presentation, Progrexion
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Transcript of Social Media Bootcamp-Natalie Pino Presentation, Progrexion
Content DistributionAcross Key Social Platforms
@pinonatalie#UBSOCIAL
What is Content Distribution?
@pinonatalie#UBSOCIAL
Content Distribution Across Key Social Platforms
• Establishing KPI’s for your brand.• Content is Key. Timing is Everything. • Key aspects of content distribution. • What next? Don’t let one interaction be the last
interaction.
@pinonatalie#UBSOCIAL
Establishing KPI’s For Your Brand
KPI = Key Performance Indicators
@pinonatalie#UBSOCIAL
Establishing KPI’s For Your Brand
Brand Awareness
Interest
Desire
Action
@pinonatalie#UBSOCIAL
Examples of Key Measurements:
Audience Engagement = Comments + Shares + Trackbacks
Total Views
Conversation Reach = Total People Participating
Total Audience Exposure
Share of Voice = Brand Mentions
Total Mentions (Brand + Competitors)
*Models from Jeremiah Owyang of Silicon Valley, CA.
@pinonatalie#UBSOCIAL
Content is Key. Timing is Everything.
@pinonatalie#UBSOCIAL
Content Is Key
@pinonatalie#UBSOCIAL
Define Target Audience
Define Content Topic
Identify Best Format to
Communicate Message
Identify Best Channel to Distribute Message
Content Creation
• 25 – 60 years old• Household income
between $40,000-$100,000
• Credit Repair • Video
Timing Is Everything
@pinonatalie#UBSOCIAL
Define The Best Day and
Time of
Day to
Launch a
Campaign
Identify
Trending
Topics.
Use them
to your advantage
.
Distribute!
Follow-Up(KPI’s)
Celebrate and
Move on.
Key Aspects of Content Distribution
@pinonatalie#UBSOCIAL
Integrated Content Distribution
Social Media
Teleservices
PR
SEO
Creative
Legal
@pinonatalie#UBSOCIAL
Integrated Content Distribution
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Define Audience:PR, SEO,
Social Team
Content Creation Team: Creative, PR, SEO, Legal
Distribution: Internal Resources
Social MediaPress Release
Paid Traffic (Ads)
Follow-Up
Idea
Influencer Targeting
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81% of US respondents indicated that friends’ social
media posts directly influenced their
purchase decision
-Forbes
38 million 13-80 year olds in the U.S. said their
purchasing decisions were
influenced by social media.
- Knowledge NetworksConsumers are 71% more likely to make a purchase based on social media referrals.
-Hubspot
What Are Influencers?
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Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge,
position, or relationship.
Research Tools for Influencer Targeting
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Influencer Targeting
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Identify
Your Brand’s Current or
Potential Influencer(s)
Introduce Yourself
Researc
h Their Topics of Interest
(fashion,
sports,
finance,
etc.)
Create
Content Specifically Designed for
Your Influencer(s)
Distribute! Send Your
Content
Directly to
Them.
Target them, and their audience with ads.
Rinse
and Repeat for bes
t results
.
Leverage Internal Resources
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What Next? Keep It Up!
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Fan Growth
Brand/Content
Engagement
Clicks to the Site
Website Conversions (Sales)
Word of Mouth
Brand Awarene
ss
Key Takeaways
• Establish KPI’s For Your Brand• Coordinate Content and Timing• Integrate Your Content Creation and Distribution• Target Influencers• Leverage Internal Resources• Find What Works For You
@pinonatalie#UBSOCIAL
Questions?
@pinonatalie#UBSOCIAL
Presentation can be found at: Slideshare.net/ProgrexionMarketing