Social Media Bootcamp-Natalie Pino Presentation, Progrexion

20
Content Distribution Across Key Social Platforms @pinonatalie #UBSOCIAL

description

Social Media Bootcamp-2013! Natalie Pino, Progrexion, Presentation Content Distribution Across Key Social Platforms

Transcript of Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Page 1: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Content DistributionAcross Key Social Platforms

@pinonatalie#UBSOCIAL

Page 2: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

What is Content Distribution?

@pinonatalie#UBSOCIAL

Page 3: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Content Distribution Across Key Social Platforms

• Establishing KPI’s for your brand.• Content is Key. Timing is Everything. • Key aspects of content distribution. • What next? Don’t let one interaction be the last

interaction.

@pinonatalie#UBSOCIAL

Page 4: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Establishing KPI’s For Your Brand

KPI = Key Performance Indicators

@pinonatalie#UBSOCIAL

Page 5: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Establishing KPI’s For Your Brand

Brand Awareness

Interest

Desire

Action

@pinonatalie#UBSOCIAL

Page 6: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Examples of Key Measurements:

Audience Engagement = Comments + Shares + Trackbacks

Total Views

Conversation Reach = Total People Participating

Total Audience Exposure

Share of Voice = Brand Mentions

Total Mentions (Brand + Competitors)

*Models from Jeremiah Owyang of Silicon Valley, CA.

@pinonatalie#UBSOCIAL

Page 7: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Content is Key. Timing is Everything.

@pinonatalie#UBSOCIAL

Page 8: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Content Is Key

@pinonatalie#UBSOCIAL

Define Target Audience

Define Content Topic

Identify Best Format to

Communicate Message

Identify Best Channel to Distribute Message

Content Creation

• 25 – 60 years old• Household income

between $40,000-$100,000

• Credit Repair • Video

Page 9: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Timing Is Everything

@pinonatalie#UBSOCIAL

Define The Best Day and

Time of

Day to

Launch a

Campaign

Identify

Trending

Topics.

Use them

to your advantage

.

Distribute!

Follow-Up(KPI’s)

Celebrate and

Move on.

Page 10: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Key Aspects of Content Distribution

@pinonatalie#UBSOCIAL

Page 11: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Integrated Content Distribution

Social Media

Teleservices

PR

SEO

Creative

Legal

@pinonatalie#UBSOCIAL

Page 12: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Integrated Content Distribution

@pinonatalie#UBSOCIAL

Define Audience:PR, SEO,

Social Team

Content Creation Team: Creative, PR, SEO, Legal

Distribution: Internal Resources

Social MediaPress Release

Paid Traffic (Ads)

Follow-Up

Idea

Page 13: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Influencer Targeting

@pinonatalie#UBSOCIAL

81% of US respondents indicated that friends’ social

media posts directly influenced their

purchase decision

-Forbes

38 million 13-80 year olds in the U.S. said their

purchasing decisions were

influenced by social media.

- Knowledge NetworksConsumers are 71% more likely to make a purchase based on social media referrals.

-Hubspot

Page 14: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

What Are Influencers?

@pinonatalie#UBSOCIAL

Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge,

position, or relationship.

Page 15: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Research Tools for Influencer Targeting

@pinonatalie#UBSOCIAL

Page 16: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Influencer Targeting

@pinonatalie#UBSOCIAL

Identify

Your Brand’s Current or

Potential Influencer(s)

Introduce Yourself

Researc

h Their Topics of Interest

(fashion,

sports,

finance,

etc.)

Create

Content Specifically Designed for

Your Influencer(s)

Distribute! Send Your

Content

Directly to

Them.

Target them, and their audience with ads.

Rinse

and Repeat for bes

t results

.

Page 17: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Leverage Internal Resources

@pinonatalie#UBSOCIAL

Page 18: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

What Next? Keep It Up!

@pinonatalie#UBSOCIAL

Fan Growth

Brand/Content

Engagement

Clicks to the Site

Website Conversions (Sales)

Word of Mouth

Brand Awarene

ss

Page 19: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Key Takeaways

• Establish KPI’s For Your Brand• Coordinate Content and Timing• Integrate Your Content Creation and Distribution• Target Influencers• Leverage Internal Resources• Find What Works For You

@pinonatalie#UBSOCIAL

Page 20: Social Media Bootcamp-Natalie Pino Presentation, Progrexion

Questions?

@pinonatalie#UBSOCIAL

Presentation can be found at: Slideshare.net/ProgrexionMarketing