Post on 28-Oct-2014
description
Social Media: 101
Michael C. DeAloiaLNE Group
(www.lnegroup.com)#Brand101 @TechCzar
“Newbie” “Guru”Today’s Presentation
5
#5 Social Media is Traditional and Personal
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#4 Social Media Builds Market Prominence
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#3 Social Media Builds Relationships
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#2 SEO-Integrated Social Media dramatically improves website
ranking.
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#1 Social Media is proven effective
So what is Social
Media?
@Techczar
“Social Media is like teen sex. Everyone wants to do it.
Nobody knows how. When it’s finally done, there is surprise
it’s not better.”
-Avinash Kaushik “Analytics Evangelist”
@Techczar
“Social Media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio.”– Wikipedia
(www.wikipedia.org)
@Techczar
“Social Media is ‘word-of-
mouth’ in the web
environment.”-Tech Czar, sometime ago
over a martini
(www.techczar.blog.com)@Techczar
@Techczar
“Over 80% of Americans Use Social Media Monthly.”
-Forrester, The Broad Reach of Social Technologies 2009
“2/3 of the global internet population visits social networks.”
-Nielsen, Global Faces: Networked Places, 2009
@Techczar
“Social Media has overtaken adult entertainment and email as the #1 activity on the web.”
-socialnomics, Social Media Blog
@Techczar
Because Social Media is Changing the
Media Landscape
“Technology is shifting the power away from the
editors, the publishers, the establishment, the media elite. Now it’s the people
who are in control.”
-Rupert Murdock, Media Mogul
@Techczar
“It’s a people driven economy
stupid.”-Eric Qualman, 2009
@Techczar
“So…What are the trends?”
@Techczar
Years it took a medium to reach 50
million users…@Techczar
38 Years
@Techczar
13 Years
@Techczar
4 Years
@Techczar
3 Years
@Techczar
“100 Million users in less than 9 months.”
@Techczar
I-phone Applications hit 1 billion downloads
in 9 months
80% of Twitter usage is on mobile devices
Every minute- 13 hours of video is uploaded to YouTube.
It would take a person more than 412 years to view every video on
YouTube.
1,200,000,000 The number of YouTube videos viewed per day.
13,000,000The number of articles available
on Wikipedia.
4,000,000,000 The number of photos archived on
Flicker.com as of June 2009.
1382%
The monthly growth rate of twitter users from January to February
2009.
27,300,000
The average # of “tweets” per day
on Twitter.
5,000,000,000
The number of minutes spend on Facebook
each day
“If Facebook were a Country, it would be
the 4th most populated in the world, ahead of
Japan.”
-Mark Zuckerberg
China’s Q-Zone is Larger!(300 Million Users)
“Houston…We have a problem.”
Case Studies
Bliss!
Case Studies
Fun Social Networking Sites
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10. The first update
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9. The John McCain interview
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8. Preventing Tragedy
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7. The job offer
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6. Breaking the news first
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5. The Egyptian arrest case
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4. Status updates for a worthy cause
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3. The tweet from Mars
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2. Tweeting from the womb
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1. The marriage proposal
Michael C. DeAloia“Tech Czar”Email:mdealoia@lnegroup.com
Phone:216-781-9000 (O)216.212.4067 (M)
FaceBook:www.facebook.com/lnegroupwww.facebook.com/techczar
Blogs:www.techczar.blog.comwww.coolhistoryofcleveland.blog.com
Twitter:www.twitter.com/techczar
SOCIAL MEDIA STRATEGY TEAM
Kristina Kratzer
Email:
kkratzer@lnegroup.com
216-781-9000 ext 112 (O)