SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media,...
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SEO 101: The Basics Presented by: John McPhee, Vice President www.formicmedia.com 503-517-9059 x122| [email protected] About Formic Media
Transcript of SEO 101: The Basics · SEO 101: The Basics Presented by: ... & partners!Incubated by Anvil Media,...
SEO 101: The Basics
Presented by:John McPhee, Vice President
www.formicmedia.com503-517-9059 x122|
About Formic Media
Formic Background! Launched in 2008 to service small business
& partners! Incubated by Anvil Media, enterprise SEM
agency! Provide SEO/SEM, social media & web
development services! Focus on education (monthly Seminar
Series)! 7 employees! 45+ active clients
Agenda
! The Search Landscape! Anatomy of Search Engine Results Page (SERP)! The 3 C’s of SEO! Tools/Resources
The Search Landscape
The following slides were taken from a Rand Fishkin (SEOmoz) presentation.
The Search Landscape
The Search Landscape
The Search Landscape
The Anatomy of a SERP
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
Different types of media that Google pulls in to fill out the organic search results
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
News Results
Anatomy of a Search Results Page (SERP)
Anatomy of a Search Results Page (SERP)
SEO Fundamentals
SEO Fundamentals
! On-site Optimization! Title Tags! Meta Descriptions! Body Copy! ALT Tags
! Off-site Optimization! Link Building
On-site: Title Tags
On-site: Meta Descriptions
On-site: Tag Length Recommendations
On-site: Body Copy
On-site: ALT Tags
Off-site: Link Development
Off-site: Link Development
Off-site: Link Development
Off-site: Link Development
Off-site: Link Development
Off-site: Link Development
Off-site: Link Development
Off-site: Link Development
Tools
Keyword Research! Google Keyword Tool! Competitor Sites! Google Analytics
Tools
Link Development! Yahoo Site Explorer / Open Site Explorer! Article Syndication Networks
Resources
Publications! http://www.seomoz.org/! http://searchengineland.com/! http://www.searchenginejournal.com/
Local & Small Biz Publications! http://www.davidmihm.com/! http://www.screenwerk.com/! http://blumenthals.com/blog/
Questions?
Contact:John McPhee, Vice President
www.formicmedia.com503-517-9059 x122|
