SOCIAL JOURNALIST

Journalist Seminar in Turku Nov 26, 2010Marko Sykkö, Promener Oy

Marko Sykkö

11 years in communications and media business

Own company Promener Ltd. established 2006: Change Communications and Social Media Consultancy

Nokia Corp., project communications, internal social media since 2006

BACKGROUND

FROM BROADCASTING

TO DIALOGUE

THE DEVELOPMENT OF MEDIA

Mashable/Tech 9.9.2010

THE EVOLUTION OF NEWSPAPER

PaperDigital

aamulehti.fi

blogsFacebook

Newsby

Readers

THE EVOLUTION OF NEWS

+SocialMedia =

Services

Culture

- Be open- Participate- Discuss- Share

BASIC FEATURES

Commenting

Liking

Sharing a link

Rating

Tagging

Automatic Recommendations

Social media ≠ media

TV

print radio letter

email web

PR

event

social

THE DEVELOPMENT OF SOCIAL MEDIA

Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline

JOURNALISM AND SOCIAL MEDIA

INEVITABLE RENEWAL OF JOURNALISM?

ALONE VS TOGETHER

THE PULSE OF THE WORLD

MEDIA CREDIBILITY

OPINION LEADER

SNACK SIZE SOCIETY

PROSUMERISM

ISSUU

OHMYNEWS

IPAD

Media Development

FLIPBOARD

Several magazines in Finnish

WIKILEAKS

Is government ready for openness?

WHAT GOES VIRAL?

EXAMPLES

CROWDSOURCING

http://en.wikipedia.org/wiki/File:Crowdsourcing_process2.jpg

Collective Intelligence

http://www.flickr.com/photos/toasty/4440506908/sizes/o/

OPEN STORY

Kuva: Tuija Aalto

Kuva: Tuija Aalto

TODAY’S FOLKLORE

ETHICS

NEDA

THE NEWS SOURCES?

JOURNEY OF A TWEET

R.I.P. MALCOLM MCLAREN

Klo 22.21Klo 22.20

Klo 22.53

Klo 22.31

Klo 22.54

Klo 21.33

Klo 22.41

Precision Newscast

©opyright

Utilizing readers in journalistic process

All the info in Google Docs

Resignations in Google Docs

It is error alone which needs the support of government. Truth can stand by itself.

Thomas Jefferson,1787

http

://in

stag

r.am

/p/s

y4/

THE MEDIA REVOLUTION

THANK YOU.@marsyk

www.promener.fi