Social Journalist

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SOCIAL JOURNALIST Journalist Seminar in Turku Nov 26, 2010 Marko Sykkö, Promener Oy

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Transcript of Social Journalist

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SOCIAL JOURNALIST

Journalist Seminar in Turku Nov 26, 2010Marko Sykkö, Promener Oy

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Marko Sykkö

11 years in communications and media business

Own company Promener Ltd. established 2006: Change Communications and Social Media Consultancy

Nokia Corp., project communications, internal social media since 2006

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BACKGROUND

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FROM BROADCASTING

TO DIALOGUE

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THE DEVELOPMENT OF MEDIA

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Mashable/Tech 9.9.2010

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THE EVOLUTION OF NEWSPAPER

PaperDigital

aamulehti.fi

blogsFacebook

Newsby

Readers

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THE EVOLUTION OF NEWS

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+SocialMedia =

Services

Culture

- Be open- Participate- Discuss- Share

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BASIC FEATURES

Commenting

Liking

Sharing a link

Rating

Tagging

Automatic Recommendations

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Social media ≠ media

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TV

print radio letter

email web

PR

event

social

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THE DEVELOPMENT OF SOCIAL MEDIA

Michelle Golden http://www.slideshare.net/goldenm/social-media-timeline

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JOURNALISM AND SOCIAL MEDIA

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INEVITABLE RENEWAL OF JOURNALISM?

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ALONE VS TOGETHER

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THE PULSE OF THE WORLD

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MEDIA CREDIBILITY

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OPINION LEADER

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SNACK SIZE SOCIETY

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PROSUMERISM

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ISSUU

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OHMYNEWS

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IPAD

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Media Development

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FLIPBOARD

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Several magazines in Finnish

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WIKILEAKS

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Is government ready for openness?

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WHAT GOES VIRAL?

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EXAMPLES

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CROWDSOURCING

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Collective Intelligence

http://www.flickr.com/photos/toasty/4440506908/sizes/o/

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OPEN STORY

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Kuva: Tuija Aalto

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Kuva: Tuija Aalto

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TODAY’S FOLKLORE

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ETHICS

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NEDA

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THE NEWS SOURCES?

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JOURNEY OF A TWEET

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R.I.P. MALCOLM MCLAREN

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Klo 22.21Klo 22.20

Klo 22.53

Klo 22.31

Klo 22.54

Klo 21.33

Klo 22.41

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Precision Newscast

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©opyright

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Utilizing readers in journalistic process

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All the info in Google Docs

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Resignations in Google Docs

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It is error alone which needs the support of government. Truth can stand by itself.

Thomas Jefferson,1787

http

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THE MEDIA REVOLUTION

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THANK YOU.@marsyk

www.promener.fi