New is Always Better

SMX Israel 2012

A World of Fresh Results

Fresh results require a fresh strategy.

Why?

Users want to get the most relevant and recent information.

Freshness Factors

Onsite: • Adding new pages• Updating existing

content

Offsite:• Creating new links• Changing linking pages

“Push” Strategy

Build:• Updates around an

event schedule

Push:• Updates for breaking

events

“Pull” Strategy

Create:• Long term updating

profile

Plan:• Different tactics for

different events

Start Today

Your users ask for it, you need it. There is no point delaying it.

Hit Refresh

Thank You!Universal McCann Searchhttp://www.usearch.co.il/

@searchmentation

Aviv Manoachhttp://www.manoach.org/

avivm@usearch.co.il@icel