TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

TheStoriesBehindTheBook

JasonFalls

SMIATLAtlanta,Ga.

nobullshitsocialmedia.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

ChuckHemann

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

• Youmustbehuman

• Youmustengage

• YoumustjointheconversaDon

Whatthepuristssay...

sxch.hu

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

• Howtodrivebusiness

• Howtoplanstrategically

• Howtomeasureit

Whatthepuristsdon’tsay...

Mike Baldwin - Shutterstock.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

FindingtheB.S.

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

FindingTheB.S.

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

BULLSHIT!

iStockPhoto.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

FindingTheB.S.

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

B.S.!

iStockPhoto.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

FindingTheB.S.

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

B.S.!

iStockPhoto.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

TheTruth

Synthmaniac on Shutterstock.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

7BusinessDriversofSocialMediaMarkeDng

• EnhanceBranding&Awareness

• ProtectYourReputaDon

• EnhancePublicRelaDons

• BuildCommunity

• EnhanceCustomerService

• FacilitateResearch&Development

• DriveSales&Leads

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

EnhanceBranding&Awareness

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

ProtectYourReputaDon

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

EnhancePublicRelaDons

Matt Callow on Shutterstock.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

BuildCommunity

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

EnhanceCustomerService

iStockPhoto.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

FacilitateR&D

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

DriveSales

Miss Shirley’s

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

NowWhat?

Dieaugenwiede on Shutterstock.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

WhataboutROI?

sxch.hu

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

7BusinessDriversofSocialMediaMarkeDng

• EnhanceBranding&Awareness

• ProtectYourReputaDon

• EnhancePublicRelaDons

• BuildCommunity

• EnhanceCustomerService

• FacilitateResearch&Development

• DriveSales&Leads

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

WhataboutROI?

sxch.hu

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

WhataboutROI?

WhatdoIgetinreturn?

CustomerSa<sfac<onScores

HigherSearchEngineResults

NewProductIdeas

LowerCost‐PerLead

LowerCallCenterCosts

MoreOnlineMediaCoverage

MoreSubscribers

FasterResponseTimes

FasterResponseTimesWebsiteTraffic

HigherReten<onRate

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

BeingSocial

Lasse Kristensen on Shutterstock.com

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

BeingSocial

City of Pikeville

TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng

nobullshitsocialmedia.com

JasonFalls@JasonFalls

ErikDeckers@edeckers

There’smorewherethiscamefrom!