SMIATL Opening Keynote - No Bullshit Social Media
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The All‐Business, No‐Hype Guide to Social Media Marke<ng The Stories Behind The Book Jason Falls SMIATL Atlanta, Ga. nobullshitsocialmedia.com
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Transcript of SMIATL Opening Keynote - No Bullshit Social Media
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheStoriesBehindTheBook
JasonFalls
SMIATLAtlanta,Ga.
nobullshitsocialmedia.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
ChuckHemann
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Youmustbehuman
• Youmustengage
• YoumustjointheconversaDon
Whatthepuristssay...
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
• Howtodrivebusiness
• Howtoplanstrategically
• Howtomeasureit
Whatthepuristsdon’tsay...
Mike Baldwin - Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingtheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BULLSHIT!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FindingTheB.S.
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
B.S.!
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
TheTruth
Synthmaniac on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarkeDng
• EnhanceBranding&Awareness
• ProtectYourReputaDon
• EnhancePublicRelaDons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceBranding&Awareness
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
ProtectYourReputaDon
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhancePublicRelaDons
Matt Callow on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BuildCommunity
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
EnhanceCustomerService
iStockPhoto.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
FacilitateR&D
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
DriveSales
Miss Shirley’s
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
NowWhat?
Dieaugenwiede on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
7BusinessDriversofSocialMediaMarkeDng
• EnhanceBranding&Awareness
• ProtectYourReputaDon
• EnhancePublicRelaDons
• BuildCommunity
• EnhanceCustomerService
• FacilitateResearch&Development
• DriveSales&Leads
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
sxch.hu
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
WhataboutROI?
WhatdoIgetinreturn?
CustomerSa<sfac<onScores
HigherSearchEngineResults
NewProductIdeas
LowerCost‐PerLead
LowerCallCenterCosts
MoreOnlineMediaCoverage
MoreSubscribers
FasterResponseTimes
FasterResponseTimesWebsiteTraffic
HigherReten<onRate
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
Lasse Kristensen on Shutterstock.com
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
BeingSocial
City of Pikeville
TheAll‐Business,No‐HypeGuidetoSocialMediaMarke<ng
nobullshitsocialmedia.com
JasonFalls@JasonFalls
ErikDeckers@edeckers
There’smorewherethiscamefrom!
