Building Your Business with Mobile

Shane WilliamsonCo-Founder Mobile Monday Sydney

1st December 2009

over 4.5 billion active mobile subscriptionsDec 2009

1.4 Billion

1.5 Billion1.7 Billion

1.1 Billion

over a Billion new mobiles are

sold annually

replacementcycle

3.5 years

18 months

in Australia one in five mobile phone users are

business users

SOURCE: Telecoms Industry Ombudsman 2009 Annual Report

What people are complaining about

Telstra; $17,238

,634

Optus; $4,084,

414

AAPT; $563,547 iiNet; $137,906

Top 4 Invoiced by Telecoms Industry Ombudsman for complaints handled 2008/09

SOURCE: Telecoms Industry Ombudsman 2009 Annual Report

smartphonevs

featurephone

Mobile Manufacturers Smartphone Market Share 3Q09 (Global)

Nokia Research In Motion AppleHTC Samsung Others

Others

Mobile email remains the most popular business application mobilised by 53% of corporate Australia

SOURCE: TELSYTE Australian Business Mobile Usage & Directions2009 End-User Survey

Location Based

Services

Sales & Field Force Automation

Fixed to Mobile Convergence Messagin

g & Collabora

tion

BUSINESSMOBILE

LocationBased

Services

www.skynetmobile.com

•Geo-Fence alerts•Stop Logs•Programmable Points of Interest ( POI ) •Photo capture•Barcode scanning•Signature capture•Discrete alarm

PatrolGuard GPS

Sales & Field Force Automation

salesforce.com

On Demand Customer Relationship Management

(CRM)

SalesForce.com Contact Manager Edition

• US$9 per user, per month• Contacts and accounts• Outlook and email integration• Reporting• Customisation• Google Apps integration

www.salesforce.com/smallbusinesscenter

• Small Medium Enterprise Field Service Management

• Schedule work to fieldworkers

• Real time job management• Real time feedback• Web based reporting &

printing is availablewww.retrieverbarking.com

Retriever Barking(Field Service Automation)

Fixed To MobileConvergence

Vodafone Business One

• Partnership between Vodafone Australia, Cisco & RIM (Blackberry)

• $2,000 to $10,000 per month• Extends the IP PABX functionality to the

mobile• Managed service (Hosted PABX)

vodafonebusinessone.com.au

Voda

fone

Bus

ines

s O

ne

Voda

fone

Bus

ines

s O

ne

www.vodafonebusinessone.com.au/one-at-work.aspx

Messaging & Collaboration

www.google.com.au/apps

Summary

• Mobile is the main information tool of business

• Cloud computing loves mobile• Strongest business processes drivers

– Location Based Services– Sales & Field Force Automation– Messaging & Collaboration– Fixed To Mobile Convergence

Building Your Business with Mobile

Shane WilliamsonCo-Founder Mobile Monday Sydneyshane@mobilemondaysydney.com0414 987 393