IntroductionAksh SnapshotIndian TV storyAksh – MTNL & BSNL IPTV Unique IPTV Interactive service

IPTV Case Study: INDIAA-Tubeicontrol mallIPTV – Revenue GrowthFuture RoadmapBreadth of our capabilities

Questions & Answers

Aksh - Snapshot

Manufacturing 2nd largest manufacturer of Optical Fibre & Optical Fibre Cables (OFC) in IndiaSingle largest manufacturer for Fibre Reinforced Plastics in the worldISO 9000 UL approved Exports 25% of total turnover to 28 countries including Japan

ServicesFirst IPTV Service Provider with the Largest Subscriber Base in South Asia in association with MTNL and BSNLFirst to provide High Definition TV ( HD TV ) in history of Indian telecom using Fibre To The Home( FTTH)Completed trials for 3G Mobile platformContent agreements with Linear channels and Hollywood and Bollywood studiosVideo Phone and VOIP Services with MTNL

India - TV Story

Unique family culture with 80 million TV homes and rapidly growing entertainment marketTotal number of wired landlines approx. 54 millionPC penetration still low at 2.5 million homesIndia is the world’s second largest content producer75% of CATV homes are analog and average revenue per month is

US$ 3.5Advertising revenues of all push media is US$ 2 billionExtra educational spend per year US$ 0.5 billion. Potential for interactive educationOnline push shopping is still nascent but good awarenessChallenge is to deploy IPTV with a capex per subscriber to compete with existing modelsTo launch new services on IPTV platform not available in the other broadcast models

Aksh – MTNL & BSNL

Mahanagar Telephone Nigam Limited (MTNL) is the incumbent service provider for Telecom, Broadband and Mobile services in the cities of Delhi and Mumbai and has 4.0 million landlines and 0.6 million Broadband connections on ADSL2+ technology

MTNL and Aksh have signed an agreement on revenue share basis for providing IPTV services the cities of Delhi and Mumbai

Bharat Sanchar Nigam Limited ( BSNL) is the incumbent service provider for the rest of India and has 40 million landlines and 1.0 million Broadband users

BSNL and Aksh have signed an agreement on revenue share basis for 20 cities of Northern India

IPTV

IPTVInteractive Services(ADSL2+ or FIBRE)

AKSH + MTNL

MultiCast

• Broadcast• NVoD

UniCast

CAS(Cable TV) e.g.Hathway

DTH (Satellite) e.g.Tata Sky

Digital Platform Services

• Broadcast• NVoD

• Broadcast• NVoD

10% Concurrency 100% Concurrency

ATUBEICONTROL MALLI² GAMINGVIDEO CALLINGTRP 100 %

I²CASI²VoD

I²VoD

I²CAS

CAPEX PER SUBSCRIBER (USD) Increasing $20 ---------------------------------------------------------------------------------------------------------- $ 150

ARPU PER SUBSCRIBER (USD) Increasing $3 ----------------------------------------------------------------------------------------------------- $ 50

IPTV Unique

End to end solution provided by UTStarcom 1000 TB of Storage capable of storing 1.0 million hours of video content (essentially for Atube)24 x 7 recording of all channels for anytime viewing under Time Shifted TVUnicast Traffic for nPVR and VOD capable of supporting concurrently 50% of registered subscribers i.e. 100% online subscribers (essentially for Atube)Video delivery on Mpeg 4 Part 10 - H.264 platform

A tube :Video Classifieds, Video Yellow Pages

icontrol Mall: Shop through TV

Satellite TV more than 135 channels

Time shift TV

Instant & Interactive  Video on demand (I2VOD)

Instant & Interactive Conditional Access System (I2CAS)

I2 Gaming

Messaging

Triple Play: Voice, Data and Video

IPTV – Interactive Services

The Power of Internet – Convenience of TV

Atube

Atube – An interactive digital video yellow pages

Direct digital interactive video advertising platform made possible on a high concurrent unicast availability platform of IPTV

It offers the “Picture” advantage

P -Pull advertising, the Cruise missile of AD

I - Interactive PFR (Pause, Forward & Rewind)

C -Cataloging

T- Time Format not restricted to 10,20 and 30 sec

U- Upgrading

R- Rating – Real time 100% TRP info

E- Effective cost for the advertiser and free for the subscriber

icontrol Mall

The natural progression of Atube

icontrol mall is the secure buying mechanism based on unique

- subscriber telephone number

- Set top box ID

- Delivery Address

No credit card theft or internet risk

No need of complex PC inputs

Instant communication with Video calling

IPTV – Revenue Growth

Future Roadmap

Sign similar IPTV agreements with other incumbent Telcos with

smaller footprints

HDTV, Multiple set top box in home would grow the Fibre to Home

market.

Service on other platforms like Mobile and PC to reap

benefit of Convergence

“IPTV will do to India what PC did to US”

Breadth of Our Capabilities

Technology

A-tube icontrol mall CRM Studios Training Website development Reports/MIS

Marketing Organization

Building. Services

EPGPayment gatewaysContent deliveryAggregation EncodingSwitches /ServersHardware & softwareNOC Web platformMobile 3G platformFTTH

Business planningCustomer acquisition strategyTarget segmentCo-branding/

AlliancesWebsite bookingDemo centersCustomer relationshipBrand buildingEffective PR &communicationCSR

Manpower PlanningDefine Roles/ResponsibilitiesRecruitmentTechnical training and manualsLeadership

developmentRisk management strategies