Singapore present author priyanka singh
-
Upload
priyanka-singh -
Category
Education
-
view
1.496 -
download
0
description
Transcript of Singapore present author priyanka singh
IntroductionAksh SnapshotIndian TV storyAksh – MTNL & BSNL IPTV Unique IPTV Interactive service
IPTV Case Study: INDIAA-Tubeicontrol mallIPTV – Revenue GrowthFuture RoadmapBreadth of our capabilities
Questions & Answers
Aksh - Snapshot
Manufacturing 2nd largest manufacturer of Optical Fibre & Optical Fibre Cables (OFC) in IndiaSingle largest manufacturer for Fibre Reinforced Plastics in the worldISO 9000 UL approved Exports 25% of total turnover to 28 countries including Japan
ServicesFirst IPTV Service Provider with the Largest Subscriber Base in South Asia in association with MTNL and BSNLFirst to provide High Definition TV ( HD TV ) in history of Indian telecom using Fibre To The Home( FTTH)Completed trials for 3G Mobile platformContent agreements with Linear channels and Hollywood and Bollywood studiosVideo Phone and VOIP Services with MTNL
India - TV Story
Unique family culture with 80 million TV homes and rapidly growing entertainment marketTotal number of wired landlines approx. 54 millionPC penetration still low at 2.5 million homesIndia is the world’s second largest content producer75% of CATV homes are analog and average revenue per month is
US$ 3.5Advertising revenues of all push media is US$ 2 billionExtra educational spend per year US$ 0.5 billion. Potential for interactive educationOnline push shopping is still nascent but good awarenessChallenge is to deploy IPTV with a capex per subscriber to compete with existing modelsTo launch new services on IPTV platform not available in the other broadcast models
Aksh – MTNL & BSNL
Mahanagar Telephone Nigam Limited (MTNL) is the incumbent service provider for Telecom, Broadband and Mobile services in the cities of Delhi and Mumbai and has 4.0 million landlines and 0.6 million Broadband connections on ADSL2+ technology
MTNL and Aksh have signed an agreement on revenue share basis for providing IPTV services the cities of Delhi and Mumbai
Bharat Sanchar Nigam Limited ( BSNL) is the incumbent service provider for the rest of India and has 40 million landlines and 1.0 million Broadband users
BSNL and Aksh have signed an agreement on revenue share basis for 20 cities of Northern India
IPTV
IPTVInteractive Services(ADSL2+ or FIBRE)
AKSH + MTNL
MultiCast
• Broadcast• NVoD
UniCast
CAS(Cable TV) e.g.Hathway
DTH (Satellite) e.g.Tata Sky
Digital Platform Services
• Broadcast• NVoD
• Broadcast• NVoD
10% Concurrency 100% Concurrency
ATUBEICONTROL MALLI² GAMINGVIDEO CALLINGTRP 100 %
I²CASI²VoD
I²VoD
I²CAS
CAPEX PER SUBSCRIBER (USD) Increasing $20 ---------------------------------------------------------------------------------------------------------- $ 150
ARPU PER SUBSCRIBER (USD) Increasing $3 ----------------------------------------------------------------------------------------------------- $ 50
IPTV Unique
End to end solution provided by UTStarcom 1000 TB of Storage capable of storing 1.0 million hours of video content (essentially for Atube)24 x 7 recording of all channels for anytime viewing under Time Shifted TVUnicast Traffic for nPVR and VOD capable of supporting concurrently 50% of registered subscribers i.e. 100% online subscribers (essentially for Atube)Video delivery on Mpeg 4 Part 10 - H.264 platform
A tube :Video Classifieds, Video Yellow Pages
icontrol Mall: Shop through TV
Satellite TV more than 135 channels
Time shift TV
Instant & Interactive Video on demand (I2VOD)
Instant & Interactive Conditional Access System (I2CAS)
I2 Gaming
Messaging
Triple Play: Voice, Data and Video
IPTV – Interactive Services
The Power of Internet – Convenience of TV
Atube
Atube – An interactive digital video yellow pages
Direct digital interactive video advertising platform made possible on a high concurrent unicast availability platform of IPTV
It offers the “Picture” advantage
P -Pull advertising, the Cruise missile of AD
I - Interactive PFR (Pause, Forward & Rewind)
C -Cataloging
T- Time Format not restricted to 10,20 and 30 sec
U- Upgrading
R- Rating – Real time 100% TRP info
E- Effective cost for the advertiser and free for the subscriber
icontrol Mall
The natural progression of Atube
icontrol mall is the secure buying mechanism based on unique
- subscriber telephone number
- Set top box ID
- Delivery Address
No credit card theft or internet risk
No need of complex PC inputs
Instant communication with Video calling
IPTV – Revenue Growth
Future Roadmap
Sign similar IPTV agreements with other incumbent Telcos with
smaller footprints
HDTV, Multiple set top box in home would grow the Fibre to Home
market.
Service on other platforms like Mobile and PC to reap
benefit of Convergence
“IPTV will do to India what PC did to US”
Breadth of Our Capabilities
Technology
A-tube icontrol mall CRM Studios Training Website development Reports/MIS
Marketing Organization
Building. Services
EPGPayment gatewaysContent deliveryAggregation EncodingSwitches /ServersHardware & softwareNOC Web platformMobile 3G platformFTTH
Business planningCustomer acquisition strategyTarget segmentCo-branding/
AlliancesWebsite bookingDemo centersCustomer relationshipBrand buildingEffective PR &communicationCSR
Manpower PlanningDefine Roles/ResponsibilitiesRecruitmentTechnical training and manualsLeadership
developmentRisk management strategies