• National network with regional

and local structures - We are one

voice and we are many voices.

• Consistent messaging with

national spokesperson.

• Flexible and adaptable.

• Link to Simon Week existing

week-long awareness campaign

in its sixth year.

• Planned engagement and

sequence of activities.

• Limited budget.

• Not sufficient planning time,

rushed at the end.

• Challenge for the communities

to push a campaign with the

ongoing pressures of

delivering direct services.

• Not all communities

experienced in use of social

media.

• Limited human resources to

maximise opportunities as

campaign evolved.

• Hugely positive feedback from

the general public.

• Successful use of social media,

this can be enhanced.

• Easy for people to engage,

tangible ask, people respond to

human stories.

• Breaking down barriers and

stigma - this could be you, your

family member, your friend.

• Strength of the brand and

reputation.

• Pre-budget period busy and

increasingly competitive space.

• Challenge to get minority issues

on political agenda.

• Challenge to get minority issues

on media agenda in a meaningful

way – push back against focus on

just one woman’s story - yet can

be a gateway to access.

• People stories not always easy to

access.

• Resources, difficult to commit

resources when budgets are being

cut and services at capacity.

Workshop D: Home for Good - Simon Communities of Ireland