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AN
INDUSTRIAL REPORT ON
SHREENATHJI CEMENT
INDUSTRIES
PREPARED BY
DHARMENDRA SAVALIYA
ROLL NO
38
CLASS
F. Y. B.B.A.
SUBMITTED TO ACADEMIC
YEAR SAURASTRA UNIVERSITY
2007-2008
GUIDED BY
Mr. KULDIP JOBANPUTRA
Mr. DEBVDAT VYAS
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DECLARATION
I, the undersigned DHARMENDRA SAVALIYA, a student
of F.Y.B.B.A., here by declare that the project work which is
presented in this report is my own work. I have prepared this
project report under the supervision and guidance of Mr.
KULDIP JOBANPUTRA and Mr.DEVDAT VYAS of Shri R. P.
Bhalodia College, Rajkot.
I feel very great to prepare this project report. This project
report is to be submitted to saurashtra university of Rajkot. By
preparing this project report, I got an opportunity of practical
study.
Place: Rajkot
Date:
Dharmendra savaliya
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ACKNOWLEDGEMENT
It is a great experience for me to prepare a project report.
I feel happy that I present this report before you. I thanked all
those persons who are involved in the making of project.
Firstly, I would like to thank my college R. P. Bhalodia
College and my Guide & Professor Mr. Kuldip jobanputra and
Mr. Devdat Vyas who have give us complete information
regarding the project report. I prepared this project under their
guidance.
I am very happy that I have chosen B.B.A course
because, by choosing this course one become aware of
practical studies.
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PREFECE
The practical study is more important than theorical
study. Practical studies are the part of B.B.A. course, B.B.A. is a
special professional course regarding business. Practical study
implied by Saurashtra University in B.B.A. under this subject,
the student requires to visit one small scale industry.
The visit is very helpful to the students because students
get the practical knowledge about the working of industry and
seeing the atmosphere of business units. With the help of
industrial visit, student develop his awareness about industrial
field.
As a B.B.A. student, I had got an opportunity to visit, an
industry. That industry was Shreenathji Cement Industries. it
was a great experience for me. I have tried my level best to get
as possible as information about industry. I thanked all members
who helped me to get an information.
Dharmendra savaliya
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MAIN INDEX
Sr. No. Particular Page No.
1 General information 6 - 14
2 Marketing Department 15 - 21
3 Production Department 22 - 29
4 Personal Department 30 - 37
5 Financial Department 38 46
6 SWOT Analysis 47 50
7 Conclusion 51 528 Suggestions 53 54
9 Bibliography 55 - 56
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INDEX OF GENERAL INFORMATION
Sr. No. Particular Page No.
1 History of the industry 8
2 Company Profile 9
3 Organization Chart 11
4 Location of the industry 12
5 Achievements 136 Objectives of Business 14
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HISTORY OF THE INDUSTRY
The history of the any company is very important. This
company Shreenathji cement ind., was established in the
year2006.
Today this industry becomes very famous because of the
hard work of the industries members. The contribution of the
workers is very high for the development of the industry.
Mr. Ashokbhai was the chairman of the shriinathji
cements ind. shriinathji cement ind. established for
manufacturing Cement.
Now, the business of the company is running very
smoothly and successfully.
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COMPANY PROFILE
Name: -
Shreenathji Cement Industries
Area of Location: -
8-BNational Highway,
HadamtadaI, gondaI
Dist.: RAJKOT
Address of the Register Office: -
SHREENATHJI CEMENT INDUSTRIES.
Hadamtada G.i.D.C.,
Gondal.
Brand Name: -
Khedut CEMENT
Mahi CEMENT
Name of Partners: -
Mr. kantibhai dobariya (20%)
Mr Ashokbhai savaliya (20%)
Mr. kishorbhai sojitra (20%)
Mr. Jiayantibhai A. sakhiya (20%)
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Mr. Ashokbhai dobariya. (20%)
Size of Unit: -
Small Scale industry
Establishment Year: -
2006
Accounting Year: -
April to March
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ORGANIZATION STRUCTURE
The organization structure is given below of the company.
Partners
Head of Department
Workers
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FORM OF AN ORGANIZATION
Form of any big organization is very important.
SHREENATHJI CEMENT IND. is a private limited company.
According to companies act 1956, They follow all the rules and
regulation of the companies act.
SHREENATHJI CEMENT IND. is a very big industrial
company. It is located at, 8-B National Highway HADAMTADA is
spread in approximately 5 Acer. This is the carpet area of
industry.
The investment of the company behind land and
machinery more than 2 crores. It is a very big organization.
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LOCATION OF THE INDUSTRY
When the new industrial unit is to be established, one
major decision has to be taken. That is the location of the
industry. There are many factors which affecting the location of
the industry such as Technical Factors, Economic Factors and
Other Factors etc.
Generally, the location of the company should be very
easiest in which the industry can get necessary things very
easily. HADAMTADA is a very good location for the
establishment, any company because it is situated at the end of
the city GONDAL therefore industry can be reduced the
transportation cost, employees can be defend easily and when
industry has a need of Raw Material, Raw Materials are
available very easily.
Therefore, the company or industry is situated there.
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OBJECTIVES OF BUSINESS
Generally, the main object of a business to get more and
more profit. All the business activities are running with the main
object of profit but profit is not only the object of any business.
There are many objects such as to contribution in the
development of the country, Social responsibility etc.
SHREENATHJI CEMENT IND. main objectives are given
below:
To earn Medium Profit.
To provide social facilities.
Elimination of customers problems.
Continuous improvement through reduction of
Rejuction and Rework.
Contribution in the development of the country.
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Index of Marketing Department
Sr. No. Particulars Page No.
1 Introduction 17
2 Organization Chart 18
3 Pricing Policy 19
4 Advertising, 20
5 competitors 21
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INTRODUCTION
Marketing is social and managerial process by which
individual and groups obtain what they need and what through
creating, offering and exchanging product of value with others.
Marketing is a comprehensive term. The selling of any
company is depend on marketing Through marketing, company
got profit. There are different system of marketing. Some small
scale industry doing marketing through advertisement in
Newspaper, Pamphlets, Magazines etc. The big unit or
organization doing marketing through advertisement in TV set.
Today, marketing is being done by computer.
In marketing process, producer and customers are very
important. Marketing is possible only when sellers and
customers are available in the MARKET
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ORGANIZATION CHART
Partners
Head of market
Sales manager
Dealer
Customers
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PRICING POLICY
The prices of the product are depend upon the expenses
which is made for making product. The expenses such as the
cost of raw material, cost of over heads, factory overheads,
administrative overheads, selling and distribution overheads,
margin of profit etc.
The company decide the price after counting these all
above expenses. The cement bag per Rs. 150 or Rs 155
The period of credit sales is for 30 days and if the
payment is not paid upto due date, other delivery will be
stopped.
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ADVERTISING
In this modern time, advertising is very important for
increasing the sales of the product of the company or industry.
Advertising is the best tool for increasing sales. Big company
spent lots of Rupees for good Advertising.
SHREENATHJI Cement Ind.. The main method of
advertising is Wall Paintings, Paper Media, Pamphlets, Metal
Board, Magazines etc. In all the advertisements the brand
SHREENATHJI CEMENT highlighted.
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COMPETITORS
Today, competition increases very fastly in any business.
Competition is very important for the development of the
economy and country.
The company has to find new and new product to
continue in the market. There are lots of competitors in the
market for cement. Therefore, company tries their level best to
face the all competitors. They are as under.
Nidhi cement
Nilkanth Cement
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INDEX OF THE PRODUCTION
DEPARTMENT
Sr. No. Particulars Page No.
1 Introduction 24
2 Organization Chart 25
3 Main Products 26
4 Raw Materials 26
5 Production Process 276 Store Department 28
7 Production Capacity 29
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INTRODUCTION
Production department is a department which is
concerned with the production activity. Production is a term,
which is synonymous with manufacturing, transforming,
processing, fabrication etc. It is a process where in materials are
converted into finished goods. These goods are either
consumed by the consumers or are used by other factories or
industries for further processing.
Generally, production process will start when the raw
materials are available in the industry and production process
stopped when finished product being prepared.
Thus, in short planning for production is the main activity
of the production department.
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ORGANIZATION CHART:
Partners
Head of department
Staff
Workers
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MAIN PRODUCTS
The main product of the company is O.P.C. (ordinary Portland cement)
like 43 grad, 53 grad
RAW MATERIALS
The production process is generally based on various raw
materials. Raw materials are very important for the product. For
the production department, only find out the source of raw
materials and after getting raw materials, production process will
start.
This company produced cement therefore they have
need many raw materials. Which are generally available in the
market. Products various raw materials such as Lime stone,
Clay, Coke-breeze, silica, Iron dust, Gypsum.
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PRODUCTION PROCESS
The production process of the company is very fast and
smooth. Production process start with mining and end with
packing production process given below.
Mining
Crusher
Raw mill
C.F.Silo
Pre-Heater kiln
Coller
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Cement mill
Packing
All the kind of the process is to be done inside of the factory location.
STORE DEPARTMENT
The company produced many Cement bag everyday. It is
a very important that company having different store department
which is very big. The Cement bag sold. The capacity of the
store department is 500 to 1000 Cement bag to store. Also they
are store different kinds of raw material which are used for
making Cement .
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PRODUCTION CAPACITY
The company produced many Cement bag in every day.
The company, produced minimum 200 to 300 Cement bag
everyday in Boom period, but in depression period, they
produced minimum 450 to 600 Cement bag every day. The
highest 500 Cement bag produced in one day. The annual
production of the company is more than 1,10,000 Cement bag
The company will be tried to produce more and more to
Cement bag everyday.
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INDEX OF PERSONNEL DEPARTMENT
Sr. No. Particulars Page No.
1 Introduction 322 Training 33
3 Infrastructure Facilities 34
4 Time Keeping System 35
5 The Number of Workers 36
6 The System of Selection
Employees
37
INTRODUCTION
Personnel Management is the planning, organizing,
directing, controlling of procurement, development
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compensation, integration and malignance of people of the
purpose of contribution to organization, individual and social
goals.
Flippo: Principles of Personnel management.
Personnel management is the direction and co-ordination
of human relations in the business organization, there by
obtaining maximum production with minimum of physical and
mentle efforts, stress and strain of the individual worker and
group of workers and without sacrificing the genius well being of
the employees.
Incentives to the workers is very important if the company
wants to get more and more help of workers.
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TRAINING
There are many workers work in the company. Some of
them are skilled and some of them are unskilled. Thence,
company has to give them special training, practical knowledge
etc. Training is necessary to know about the working conditions
and techniques of the company.
In this company, no special training sessions are held.
The one month training period during the recruitment process.
This is because the production process does not require any
such technology, which is frequently changing.
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INFRASTRUCTURE FACILITIES
Workers and Employees are very important for any big
organization. The business is continue in the market because of
the working of workers and employees. Therefore, companies
give various facility to the workers such as Medical, Houses etc.
Shreenathji Cement Ind. Company provides various
Infrastructure facilities to the workers such as provident fund,
gratuity, holidays, medical services etc. Also, they given 20%
Bonus to the workers every year. Sometimes, they also provides
insurance facility. They do not facilitate housing services.
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TIME KEEPING SYSTEM
The whole time of day, of the duties of workers is given
below:
Time:
Shift I
8:00 AM to 12:00 AM is the working time.
12:00 AM to 2:00 AM is the lunch time.
Shift II
2:00 AM to 6:00 AM is again the working
time.
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THE NUMBER OF WORKERS
is a small company. The total staff of the
company approximately 40 members in which including
manager, employees, workers etc. They have no any ladies
workers.
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THE SYSTEM OF SELECTION OF
EMPLOYEES
The system of selection of employees is very important
thing. Some in cottage industry, we can see that workers and
employees are not qualified as much as small scale industries.
Some industries, select the employees or workers in experience
basis, while some industries select on qualified basis.
This company select the workers both on qualified basis
and experience basis. It means that both qualification and
experience involve in worker or employees.
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INDEX OF FINANCIAL DEPARTMENT
Sr. No. Particulars Page No.
1 Introduction 40
2 Capital Structure 41
3 Financial Planning 42
4 Profit Trend 43
5 Fixed Assets 43
6 Working Capital 44
7 Account 458 Investment and
Depreciation
46
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INTRODUCTION
Finance management is that management activity which
is concerned with the planning and controlling of the firms
financial resources in modern business. The finance is the blood
of business economy. Finance department is very important in
any company. We include capital, fixed assets, working capital
etc, in finance.
Finance is that administrative area in an organization
which related with the arrangement of cash and credit so that
organization may have the means to carry out its objective as
satisfactorily as possible.
Finance department plays a very important role in the
development and growth of Business. If you have money and
you management, it properly you will make more money. This
means management of finance is necessary for all.
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CAPITAL STRUCTURE
Capital is the blood of any company or organization. All
business activities are run with the help of capital.
The capital structure of the company is given
Particulars Amount
Reserve and Surplus = 1.50 Crore
+ Unsecured Loans = 1.00 Crore+ Bank Loan = 0.5 Crore
Total 3 Crore
The 12% Interest given on the unsecured loan.
FINANCIAL PLANNING
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Every company having financial planning for the future.
Financial planning is decided in the meeting of directors. Various
Financial Planning such as availability of fund.
The basic purpose of financial planning are to make sure
that adequate funds are raised at the minimum cost and that
they are used wisely. It should be seen that finance is neither
excess nor inadequate.
In financial planning, they do not think investment in other
place.
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PROFIT TREND
Profit is the main aim or goal of any company. All
business activities are running with the main object of earning
profit.
FIXED ASSETS
There are different types of fixed assets in any company.
Different types of fixed assets such as Plant & Machinery,
Electric Fittings, Furniture and Fixtures, Factory Building,
Vehicles etc.
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WORKING CAPITAL
On account of very good network of sales, the company
does not face any difficulties in managing working capital.
The information of working capital is given below:
Current Assets 1Crore
Current Liabilities 0.3 Crore
Net Working Capital 1.3 Crore
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ACCOUNT
According to companies acts 1956, public ltd. company
and private ltd. company must prepare the account of the
financial year. Thence, the company has been prepared the
account.
For preparing account, they follow the double entry
mercantile system. This is the modern method of preparing
account. The account is prepared in computer. Mr. N.P. Hadyal
he is the auditor.
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INVESTMENT AND DEPRECIATION
Investment: -
Investment means to invest money in any place.
Depreciation: -
Generally, in the initial stage company does not count
depreciation on the fixed assets. Then, they count depreciation
on fixed assets.
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SWOT Analysis
If you do not know where you are going, you can take any road.
This famous quote epitomizes the attitude of people and their lack of
planning. It is primarily because of lack of strategic direction. As a
result it is hard to look at the actions and determine where you are and
where you want to go. This is where SWOT analysis plays an important
role. SWOT is an acronym for Strength, Weaknesses, Opportunities
and Threats.
SWOT analysis is universally accepted as an effective method
of identifying your strengths and weaknesses, and examining the
opportunities and threats you face. It is a process in which you can
gather and assess, in an orderly manner, information that will become
the basis of your development plans.
STREAGTH:
It is one thing to discern attractive opportunities and another to
have the competencies to succeed in these opportunities. Each
business needs to evaluate its internal strength and weaknesses
periodically.
Best Quality at Low Price:
The major or the biggest strength ofShreenathji Cement is to
available a law price comparatively other local Cement
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WEAKNESSES:
The business does not have to correct all the its weaknesses
nor should it gloat about all its strengths.
No Advertisement:
The advertisement is the best salesman for any business.
Every organization has to make advertisement to aware the people
about their products. But Shreenathji Cement does not make
advertisement on the part of wide circulation.
Uncertainty of Labours:
Cement Industry is based on labour work mostly. In
Shreenathji Cement, labours are not available on regular base.
OPPORTUNITIES:
It is an area of buyers need in which company can perform
profitability. The companys success probability depends on whether its
business strengths not only match the key success requirements for
operating in the target market but also exceed those of its competitors.
Company should have to expand its production capacity. It has
to make good quality product and has to fight the branded products like
Binani, Ambuja, Sanghi, Ultratech, etc.
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THREATS:
It is challenge posed by an unfavorable trend or development
that would lead in the absence of defensive marketing action to
deterioration in sales or profit.
Generally for any of the industries, its competitors are the
biggest threat. So for Shreenathji Cement, Nidhi, Everest, Nilkanth
are the major threat at local level.
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CONCLUSION
I think that I had got a golden opportunity to visited.
Shreenathji Cement ind,. I got a whole information regarding
production, personnel, financial and marketing. During my study,
I marked that the company is best in management, in working in
providing facilities to the workers etc.
I have come to the conclusion that this company has an
efficient in production process and marketing. It possess proper
finance. Thence, this company has a many scope for expansion
and development. The product of this company is very good in
quality. The Brand Name is Shreenathji Cement Customer
would like to purchase product of Company. The staff is
interested to improve the product as per changing and
environment.
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SUGGESTIONS
After visiting the company, I think that company is well
and efficient there is nothing as such which I can suggest to the
company. But, I also want to tell something to the company that
the company making Cement but they used old technology,
thence, their profit reduce. New business units used new
technology, therefore if company use new modern technology,
they making more profit. I know that now, they are made profit
but they increase in them if they use modern technology. Today,
company is in developing stage in the use of modern
technology.
So, this is one the views from my point of view, which I
hope may be taken positively and will not be misunderstood.
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BIBLIOGRAPHY
MARKETING MANAGEMENT
BY: J. C. GANDHI
BY: PHILIP KOTLER
&
BY: S. A. SHERLEKAR
PERSONNEL MANAGEMENT
BY: C. B. MEMORIA
PRODUCTION MANAGEMENT
BY: CHHYNAWALA
FINANCE MANAGEMENT
BY: KINGS
WEBSITE
www.cementindustires.com
http://www.cementindustires.com/http://www.cementindustires.com/