Shreenathji Cement Industries MBA Project Report Prince Dudhatra

8/6/2019 Shreenathji Cement Industries MBA Project Report Prince Dudhatra

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AN

INDUSTRIAL REPORT ON

SHREENATHJI CEMENT

INDUSTRIES

PREPARED BY

DHARMENDRA SAVALIYA

ROLL NO

38

CLASS

F. Y. B.B.A.

SUBMITTED TO ACADEMIC

YEAR SAURASTRA UNIVERSITY

2007-2008

GUIDED BY

Mr. KULDIP JOBANPUTRA

Mr. DEBVDAT VYAS

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DECLARATION

I, the undersigned DHARMENDRA SAVALIYA, a student

of F.Y.B.B.A., here by declare that the project work which is

presented in this report is my own work. I have prepared this

project report under the supervision and guidance of Mr.

KULDIP JOBANPUTRA and Mr.DEVDAT VYAS of Shri R. P.

Bhalodia College, Rajkot.

I feel very great to prepare this project report. This project

report is to be submitted to saurashtra university of Rajkot. By

preparing this project report, I got an opportunity of practical

study.

Place: Rajkot

Date:

Dharmendra savaliya

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ACKNOWLEDGEMENT

It is a great experience for me to prepare a project report.

I feel happy that I present this report before you. I thanked all

those persons who are involved in the making of project.

Firstly, I would like to thank my college R. P. Bhalodia

College and my Guide & Professor Mr. Kuldip jobanputra and

Mr. Devdat Vyas who have give us complete information

regarding the project report. I prepared this project under their

guidance.

I am very happy that I have chosen B.B.A course

because, by choosing this course one become aware of

practical studies.

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PREFECE

The practical study is more important than theorical

study. Practical studies are the part of B.B.A. course, B.B.A. is a

special professional course regarding business. Practical study

implied by Saurashtra University in B.B.A. under this subject,

the student requires to visit one small scale industry.

The visit is very helpful to the students because students

get the practical knowledge about the working of industry and

seeing the atmosphere of business units. With the help of

industrial visit, student develop his awareness about industrial

field.

As a B.B.A. student, I had got an opportunity to visit, an

industry. That industry was Shreenathji Cement Industries. it

was a great experience for me. I have tried my level best to get

as possible as information about industry. I thanked all members

who helped me to get an information.

Dharmendra savaliya

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MAIN INDEX

Sr. No. Particular Page No.

1 General information 6 - 14

2 Marketing Department 15 - 21

3 Production Department 22 - 29

4 Personal Department 30 - 37

5 Financial Department 38 46

6 SWOT Analysis 47 50

7 Conclusion 51 528 Suggestions 53 54

9 Bibliography 55 - 56

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INDEX OF GENERAL INFORMATION

Sr. No. Particular Page No.

1 History of the industry 8

2 Company Profile 9

3 Organization Chart 11

4 Location of the industry 12

5 Achievements 136 Objectives of Business 14

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HISTORY OF THE INDUSTRY

The history of the any company is very important. This

company Shreenathji cement ind., was established in the

year2006.

Today this industry becomes very famous because of the

hard work of the industries members. The contribution of the

workers is very high for the development of the industry.

Mr. Ashokbhai was the chairman of the shriinathji

cements ind. shriinathji cement ind. established for

manufacturing Cement.

Now, the business of the company is running very

smoothly and successfully.

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COMPANY PROFILE

Name: -

Shreenathji Cement Industries

Area of Location: -

8-BNational Highway,

HadamtadaI, gondaI

Dist.: RAJKOT

Address of the Register Office: -

SHREENATHJI CEMENT INDUSTRIES.

Hadamtada G.i.D.C.,

Gondal.

Brand Name: -

Khedut CEMENT

Mahi CEMENT

Name of Partners: -

Mr. kantibhai dobariya (20%)

Mr Ashokbhai savaliya (20%)

Mr. kishorbhai sojitra (20%)

Mr. Jiayantibhai A. sakhiya (20%)

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Mr. Ashokbhai dobariya. (20%)

Size of Unit: -

Small Scale industry

Establishment Year: -

2006

Accounting Year: -

April to March

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ORGANIZATION STRUCTURE

The organization structure is given below of the company.

Partners

Head of Department

Workers

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FORM OF AN ORGANIZATION

Form of any big organization is very important.

SHREENATHJI CEMENT IND. is a private limited company.

According to companies act 1956, They follow all the rules and

regulation of the companies act.

SHREENATHJI CEMENT IND. is a very big industrial

company. It is located at, 8-B National Highway HADAMTADA is

spread in approximately 5 Acer. This is the carpet area of

industry.

The investment of the company behind land and

machinery more than 2 crores. It is a very big organization.

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LOCATION OF THE INDUSTRY

When the new industrial unit is to be established, one

major decision has to be taken. That is the location of the

industry. There are many factors which affecting the location of

the industry such as Technical Factors, Economic Factors and

Other Factors etc.

Generally, the location of the company should be very

easiest in which the industry can get necessary things very

easily. HADAMTADA is a very good location for the

establishment, any company because it is situated at the end of

the city GONDAL therefore industry can be reduced the

transportation cost, employees can be defend easily and when

industry has a need of Raw Material, Raw Materials are

available very easily.

Therefore, the company or industry is situated there.

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OBJECTIVES OF BUSINESS

Generally, the main object of a business to get more and

more profit. All the business activities are running with the main

object of profit but profit is not only the object of any business.

There are many objects such as to contribution in the

development of the country, Social responsibility etc.

SHREENATHJI CEMENT IND. main objectives are given

below:

To earn Medium Profit.

To provide social facilities.

Elimination of customers problems.

Continuous improvement through reduction of

Rejuction and Rework.

Contribution in the development of the country.

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Index of Marketing Department

Sr. No. Particulars Page No.

1 Introduction 17


3 Pricing Policy 19

4 Advertising, 20

5 competitors 21

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INTRODUCTION

Marketing is social and managerial process by which

individual and groups obtain what they need and what through

creating, offering and exchanging product of value with others.

Marketing is a comprehensive term. The selling of any

company is depend on marketing Through marketing, company

got profit. There are different system of marketing. Some small

scale industry doing marketing through advertisement in

Newspaper, Pamphlets, Magazines etc. The big unit or

organization doing marketing through advertisement in TV set.

Today, marketing is being done by computer.

In marketing process, producer and customers are very

important. Marketing is possible only when sellers and

customers are available in the MARKET

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ORGANIZATION CHART

Partners

Head of market

Sales manager

Dealer

Customers

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PRICING POLICY

The prices of the product are depend upon the expenses

which is made for making product. The expenses such as the

cost of raw material, cost of over heads, factory overheads,

administrative overheads, selling and distribution overheads,

margin of profit etc.

The company decide the price after counting these all

above expenses. The cement bag per Rs. 150 or Rs 155

The period of credit sales is for 30 days and if the

payment is not paid upto due date, other delivery will be

stopped.

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ADVERTISING

In this modern time, advertising is very important for

increasing the sales of the product of the company or industry.

Advertising is the best tool for increasing sales. Big company

spent lots of Rupees for good Advertising.

SHREENATHJI Cement Ind.. The main method of

advertising is Wall Paintings, Paper Media, Pamphlets, Metal

Board, Magazines etc. In all the advertisements the brand

SHREENATHJI CEMENT highlighted.

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COMPETITORS

Today, competition increases very fastly in any business.

Competition is very important for the development of the

economy and country.

The company has to find new and new product to

continue in the market. There are lots of competitors in the

market for cement. Therefore, company tries their level best to

face the all competitors. They are as under.

Nidhi cement

Nilkanth Cement

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INDEX OF THE PRODUCTION

DEPARTMENT


1 Introduction 24


3 Main Products 26

4 Raw Materials 26

5 Production Process 276 Store Department 28

7 Production Capacity 29

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INTRODUCTION

Production department is a department which is

concerned with the production activity. Production is a term,

which is synonymous with manufacturing, transforming,

processing, fabrication etc. It is a process where in materials are

converted into finished goods. These goods are either

consumed by the consumers or are used by other factories or

industries for further processing.

Generally, production process will start when the raw

materials are available in the industry and production process

stopped when finished product being prepared.

Thus, in short planning for production is the main activity

of the production department.

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ORGANIZATION CHART:

Partners

Head of department

Staff

Workers

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MAIN PRODUCTS

The main product of the company is O.P.C. (ordinary Portland cement)

like 43 grad, 53 grad

RAW MATERIALS

The production process is generally based on various raw

materials. Raw materials are very important for the product. For

the production department, only find out the source of raw

materials and after getting raw materials, production process will

start.

This company produced cement therefore they have

need many raw materials. Which are generally available in the

market. Products various raw materials such as Lime stone,

Clay, Coke-breeze, silica, Iron dust, Gypsum.

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PRODUCTION PROCESS

The production process of the company is very fast and

smooth. Production process start with mining and end with

packing production process given below.

Mining

Crusher

Raw mill

C.F.Silo

Pre-Heater kiln

Coller

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Cement mill

Packing

All the kind of the process is to be done inside of the factory location.

STORE DEPARTMENT

The company produced many Cement bag everyday. It is

a very important that company having different store department

which is very big. The Cement bag sold. The capacity of the

store department is 500 to 1000 Cement bag to store. Also they

are store different kinds of raw material which are used for

making Cement .

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PRODUCTION CAPACITY

The company produced many Cement bag in every day.

The company, produced minimum 200 to 300 Cement bag

everyday in Boom period, but in depression period, they

produced minimum 450 to 600 Cement bag every day. The

highest 500 Cement bag produced in one day. The annual

production of the company is more than 1,10,000 Cement bag

The company will be tried to produce more and more to

Cement bag everyday.

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INDEX OF PERSONNEL DEPARTMENT


1 Introduction 322 Training 33

3 Infrastructure Facilities 34

4 Time Keeping System 35

5 The Number of Workers 36

6 The System of Selection

Employees

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INTRODUCTION

Personnel Management is the planning, organizing,

directing, controlling of procurement, development

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compensation, integration and malignance of people of the

purpose of contribution to organization, individual and social

goals.

Flippo: Principles of Personnel management.

Personnel management is the direction and co-ordination

of human relations in the business organization, there by

obtaining maximum production with minimum of physical and

mentle efforts, stress and strain of the individual worker and

group of workers and without sacrificing the genius well being of

the employees.

Incentives to the workers is very important if the company

wants to get more and more help of workers.

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TRAINING

There are many workers work in the company. Some of

them are skilled and some of them are unskilled. Thence,

company has to give them special training, practical knowledge

etc. Training is necessary to know about the working conditions

and techniques of the company.

In this company, no special training sessions are held.

The one month training period during the recruitment process.

This is because the production process does not require any

such technology, which is frequently changing.

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INFRASTRUCTURE FACILITIES

Workers and Employees are very important for any big

organization. The business is continue in the market because of

the working of workers and employees. Therefore, companies

give various facility to the workers such as Medical, Houses etc.

Shreenathji Cement Ind. Company provides various

Infrastructure facilities to the workers such as provident fund,

gratuity, holidays, medical services etc. Also, they given 20%

Bonus to the workers every year. Sometimes, they also provides

insurance facility. They do not facilitate housing services.

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TIME KEEPING SYSTEM

The whole time of day, of the duties of workers is given

below:

Time:

Shift I

8:00 AM to 12:00 AM is the working time.

12:00 AM to 2:00 AM is the lunch time.

Shift II

2:00 AM to 6:00 AM is again the working

time.

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THE NUMBER OF WORKERS

is a small company. The total staff of the

company approximately 40 members in which including

manager, employees, workers etc. They have no any ladies

workers.

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THE SYSTEM OF SELECTION OF

EMPLOYEES

The system of selection of employees is very important

thing. Some in cottage industry, we can see that workers and

employees are not qualified as much as small scale industries.

Some industries, select the employees or workers in experience

basis, while some industries select on qualified basis.

This company select the workers both on qualified basis

and experience basis. It means that both qualification and

experience involve in worker or employees.

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INDEX OF FINANCIAL DEPARTMENT


1 Introduction 40

2 Capital Structure 41

3 Financial Planning 42

4 Profit Trend 43

5 Fixed Assets 43

6 Working Capital 44

7 Account 458 Investment and

Depreciation

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INTRODUCTION

Finance management is that management activity which

is concerned with the planning and controlling of the firms

financial resources in modern business. The finance is the blood

of business economy. Finance department is very important in

any company. We include capital, fixed assets, working capital

etc, in finance.

Finance is that administrative area in an organization

which related with the arrangement of cash and credit so that

organization may have the means to carry out its objective as

satisfactorily as possible.

Finance department plays a very important role in the

development and growth of Business. If you have money and

you management, it properly you will make more money. This

means management of finance is necessary for all.

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CAPITAL STRUCTURE

Capital is the blood of any company or organization. All

business activities are run with the help of capital.

The capital structure of the company is given

Particulars Amount

Reserve and Surplus = 1.50 Crore

+ Unsecured Loans = 1.00 Crore+ Bank Loan = 0.5 Crore

Total 3 Crore

The 12% Interest given on the unsecured loan.

FINANCIAL PLANNING

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Every company having financial planning for the future.

Financial planning is decided in the meeting of directors. Various

Financial Planning such as availability of fund.

The basic purpose of financial planning are to make sure

that adequate funds are raised at the minimum cost and that

they are used wisely. It should be seen that finance is neither

excess nor inadequate.

In financial planning, they do not think investment in other

place.

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PROFIT TREND

Profit is the main aim or goal of any company. All

business activities are running with the main object of earning

profit.

FIXED ASSETS

There are different types of fixed assets in any company.

Different types of fixed assets such as Plant & Machinery,

Electric Fittings, Furniture and Fixtures, Factory Building,

Vehicles etc.

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WORKING CAPITAL

On account of very good network of sales, the company

does not face any difficulties in managing working capital.

The information of working capital is given below:

Current Assets 1Crore

Current Liabilities 0.3 Crore

Net Working Capital 1.3 Crore

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ACCOUNT

According to companies acts 1956, public ltd. company

and private ltd. company must prepare the account of the

financial year. Thence, the company has been prepared the

account.

For preparing account, they follow the double entry

mercantile system. This is the modern method of preparing

account. The account is prepared in computer. Mr. N.P. Hadyal

he is the auditor.

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INVESTMENT AND DEPRECIATION

Investment: -

Investment means to invest money in any place.

Depreciation: -

Generally, in the initial stage company does not count

depreciation on the fixed assets. Then, they count depreciation

on fixed assets.

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SWOT Analysis

If you do not know where you are going, you can take any road.

This famous quote epitomizes the attitude of people and their lack of

planning. It is primarily because of lack of strategic direction. As a

result it is hard to look at the actions and determine where you are and

where you want to go. This is where SWOT analysis plays an important

role. SWOT is an acronym for Strength, Weaknesses, Opportunities

and Threats.

SWOT analysis is universally accepted as an effective method

of identifying your strengths and weaknesses, and examining the

opportunities and threats you face. It is a process in which you can

gather and assess, in an orderly manner, information that will become

the basis of your development plans.

STREAGTH:

It is one thing to discern attractive opportunities and another to

have the competencies to succeed in these opportunities. Each

business needs to evaluate its internal strength and weaknesses

periodically.

Best Quality at Low Price:

The major or the biggest strength ofShreenathji Cement is to

available a law price comparatively other local Cement

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WEAKNESSES:

The business does not have to correct all the its weaknesses

nor should it gloat about all its strengths.

No Advertisement:

The advertisement is the best salesman for any business.

Every organization has to make advertisement to aware the people

about their products. But Shreenathji Cement does not make

advertisement on the part of wide circulation.

Uncertainty of Labours:

Cement Industry is based on labour work mostly. In

Shreenathji Cement, labours are not available on regular base.

OPPORTUNITIES:

It is an area of buyers need in which company can perform

profitability. The companys success probability depends on whether its

business strengths not only match the key success requirements for

operating in the target market but also exceed those of its competitors.

Company should have to expand its production capacity. It has

to make good quality product and has to fight the branded products like

Binani, Ambuja, Sanghi, Ultratech, etc.

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THREATS:

It is challenge posed by an unfavorable trend or development

that would lead in the absence of defensive marketing action to

deterioration in sales or profit.

Generally for any of the industries, its competitors are the

biggest threat. So for Shreenathji Cement, Nidhi, Everest, Nilkanth

are the major threat at local level.

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CONCLUSION

I think that I had got a golden opportunity to visited.

Shreenathji Cement ind,. I got a whole information regarding

production, personnel, financial and marketing. During my study,

I marked that the company is best in management, in working in

providing facilities to the workers etc.

I have come to the conclusion that this company has an

efficient in production process and marketing. It possess proper

finance. Thence, this company has a many scope for expansion

and development. The product of this company is very good in

quality. The Brand Name is Shreenathji Cement Customer

would like to purchase product of Company. The staff is

interested to improve the product as per changing and

environment.

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SUGGESTIONS

After visiting the company, I think that company is well

and efficient there is nothing as such which I can suggest to the

company. But, I also want to tell something to the company that

the company making Cement but they used old technology,

thence, their profit reduce. New business units used new

technology, therefore if company use new modern technology,

they making more profit. I know that now, they are made profit

but they increase in them if they use modern technology. Today,

company is in developing stage in the use of modern

technology.

So, this is one the views from my point of view, which I

hope may be taken positively and will not be misunderstood.

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BIBLIOGRAPHY

MARKETING MANAGEMENT

BY: J. C. GANDHI

BY: PHILIP KOTLER

&

BY: S. A. SHERLEKAR

PERSONNEL MANAGEMENT

BY: C. B. MEMORIA

PRODUCTION MANAGEMENT

BY: CHHYNAWALA

FINANCE MANAGEMENT

BY: KINGS

WEBSITE

www.cementindustires.com
http://www.cementindustires.com/http://www.cementindustires.com/

Shreenathji Cement Industries MBA Project Report Prince Dudhatra

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