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Premiere Digital Billboard Network in Puerto Rico
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Company Proprietary and Confidential Revised March 2012
LINEUP 2012
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POR QUÉ “OUTDOOR ADVERTISING”?
Revised March 2012
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POR QUÉ “OUTDOOR ADVERTISING”?
• 2do Medio de Mayor Recordación en PR
• 90% OVERALL MEDIA AWARENESS* • Solamente superado por la televisión local (94%)
•70% está expuesto por lo menos una vez en semana • 33% está expuesto diariamente
* Según estudio de “Non- traditional Advertising”, The Marketing Center, noviembre 2009.
Revised March 2012
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LO QUE HACE A SHOWTIME ESPECIAL
Revised March 2012
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VENTAJAS DE VALLAS DIGITALES
Revised March 2012
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MANEJO Y MONITOREO “ONLINE”
Revised March 2012
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DIGITAL BILLBOARD NETWORK
Revised March 2012
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Localidad Tamaño Inbound Outbound Dorado I 14X48 In / 13X48 Out DIGITAL DIGITAL
Dorado II 13X48 In/ 14x48 Out DIGITAL FIJA
Exp. Martínez Nadal 13X48 Ambos DIGITAL DIGITAL
San Patricio Plaza 14X48 Ambos DIGITAL DIGITAL
Exp. Las Américas 12X36In / 10X36 Out DIGITAL DIGITAL
Exp. Kennedy 14X48 In / 13X48 Out FIJA DIGITAL
Salinas (Peaje) 14X48 In / 13X48 Out DIGITAL DIGITAL
Ponce (Universal) 13X48 In / 14X48 Out DIGITAL TRIVISION
Mayagüez (Viaducto) 13X48 In / 14X48 Out DIGITAL FIJA
Mayagüez (Universal) 13X48 In / 14X48 Out DIGITAL TRIVISION
Hatillo 13X48 In / 14X48 Out DIGITAL FIJA
Fajardo 13X48 Ambos DIGITAL DIGITAL
Añasco 10X36 In / 12X36 Out FIJA DIGITAL
Ave. Los Filtros (American) 14X48 Ambos FIJA FIJA
Caguas 14X48 Ambos DIGITAL FIJA
Isabela 12X24 Ambos TRIVISION TRIVISION
NUESTRAS LOCALIDADES
Revised March 2012
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SAN PATRICIO PLAZA
Revised March 2012
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SAN PATRICIO PLAZA- DIGITAL + DIGITAL
LOCATION: Rd. # 2 (San Patricio Plaza)
POINTS OF INTEREST: San Patricio Plaza, Rd. #2, Las Américas Exp., Kennedy Ave.
CITY: Guaynabo
VIEW: Both Sides
RATING: A
MONTHLY TRAFFIC: 1,552,480 (D.T.O.P.)
SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W
Revised March 2012
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MARTINEZ NADAL EXP.
Revised March 2012
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MARTINEZ NADAL EXP.
LOCATION: Martínez Nadal EXP.
POINTS OF INTEREST: Road to Caguas, San Patricio Plaza, Plaza Guaynabo
CITY: Guaynabo
VIEW: Both Sides
RATING: A
MONTHLY TRAFFIC: 2,907,833 (D.T.O.P.)
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL): 13’T X 48’W
Revised March 2012
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LOS FILTROS (PR-177)
Revised March 2012
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LOS FILTROS (PR-177)
INBOUND Bayamón to Guaynabo
Guaynabo to Bayamón
LOCATION: Los Filtros (PR 177)
POINTS OF INTEREST: Costco, entrance to Bayamón, American Military Academy
CITY: Guaynabo
VIew: Both Sides
MONTHLY TRAFFIC: 1,812,833 (D.T.O.P.)
RATING: A
SIZE: Inbound (FIXED): 14’T X 48’W Outbound (FIXED): 14’T X 48’W
Revised March 2012
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LAS AMÉRICAS EXP. (PR-52) (DOMENCH EXIT) DIGITAL + DIGITAL
Revised March 2012
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LAS AMÉRICAS EXP. (PR-52) ( DOMENCH EXIT) DIGITAL + DIGITAL
LOCATION: Las Américas Luis A. Ferré Exp. (PR-52). Front of estadio Hiram Bithorn
POINTS OF INTEREST: Plaza las Américas, San Juan
CITY: Hato Rey, San Juan
VIEW: Both Sides
RATING: A++
MONTHLY TRAFFIC: 7,509,875 (D.T.O.P.)
SIZE: Inbound (DIGITAL): 12’T X 36’W Outbound (DIGITAL) 10’T X 36’W
Revised March 2012
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CAGUAS ( TOLLGATE CAGUAS NORTH / PR-52)
Revised March 2012
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CAGUAS (TOLLGATE CAGUAS NORTH / PR-52)
LOCATION: Expreso Las Américas Luis A. Ferré (PR-52)
POINTS OF INTEREST: Caguas Tollgate, Catalinas Mall, Road to Humacao and Ponce
CITY: Caguas
VIEW: Both Sides
MONTHLY TRAFFIC: 5,678,027 (D.T.O.P)
RATING: A+
SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (FIXED): 14’T x 48’W
Revised March 2012
NOTE: Height will be lowered by 5/17/12
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DORADO I & DORADO II (TOLLGATE BRIDGE / PR-22)
Revised March 2012
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LOCATION: De Diego EXP. (PR 22).
POINTS OF INTEREST: Entrada de Dorado, Prime Outlets, Northbound traffic
CITY: Dorado
VIEW: Both Sides
MONTHLY TRAFFIC: 1,322,152 (D.T.O.P.)
RATING: A++
SIZE: Inbound (DIGITAL): 14’T x 48’W Outbound (DIGITAL): 13’T x 48’W
DORADO I (TOLLGATE BRIDGE/ PR-22) DIGITAL + DIGITAL
Revised March 2012
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LOCATION: De Diego Exp. (PR 22).
POINTS OF INTEREST: Entrance to Dorado, Prime Outlets.
CITY: Dorado
VIEW: Both Sides
MONTHLY TRAFFIC: 1,322,152 (D.T.O.P.)
RATING: A++
SIZE: Inbound (DIGITAL): 13’T x 48’W Outbound (FIXED): 14’T x 48’W
DORADO II (CLOSE TO NEW SHOPPING C./ PR-22)
Dorado to San Juan
Revised March 2012
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SALINAS (TOLLGATE/ PR-52)
Revised March 2012
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LOCATION: Las Américas Luis A. Ferré Exp. (PR 52)
POINTS OF INTEREST: Salinas Tollgate, Albergue Olímpico
CITY: Salinas
VIEW: Both Sides
DAILY TRAFFIC: 170,000
RATING: A
SIZE: Inbound (DIGITAL) 14’T X 48’W Outbound (DIGITAL): 13’T X 48’W
SALINAS (TOLLGATE/ PR-52) DIGITAL + DIGITAL
Revised March 2012
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HATILLO (PR-2)
Revised March 2012
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HATILLO (PR-2) INBOUND DIGITAL
LOCATION: PR 2 Exit to San Juan (PR-22)
POINTS OF INTEREST: Arecibo, northwest, El Buen Café
CITY: Hatillo
VIEW: Both sides
MONTHLY TRAFFIC: 1,650,000 (D.T.O.P)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED ): 14’T X 48’W
Revised March 2012
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A ASCO (PR 2)
LOCATION: PR # 2
POINTS OF INTEREST: Aguadilla Mall, Mayagüez
CITY: Añasco
VIEW: Both Sides
MONTHLY TRAFFIC: 1,365,000 (D.T.O.P)
RATING: A
SIZE: Inbound (FIXED): 12’T X 36’W Outbound (DIGITAL): 12’T X 36’W
Revised March 2012
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LOCATION: Rd. # 2)
POINTS OF INTEREST: Overpass, Downtown Mayagüez, Mayagüez Mall
CITY: Mayagüez
VIEW: Both Sides
MONTHLY TRAFFIC: 1,743,000 al mes (D.T.O.P)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (FIXED): 14’T X 48’W
MAYAGÜEZ (OVERPASS / PR-2) INBOUND DIGITAL
Revised March 2012
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MAYAGÜEZ (OVERPASS / PR-2) INBOUND DIGITAL
Inbound: (Southbound)
Revised March 2012
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MAYAGÜEZ UNIVERSAL PR-2 DIGITAL + DIGITAL
LOCATION: Rd. # 2)
POINTS OF INTEREST: Mayagüez Mall, Litoral, PR 100, Cabo Rojo
CITY: Mayagüez
VIEW: Both Sides
MONTHLY TRAFFIC: 1,743,000 (D.T.O.P)
RATING: A
SIZE: Inbound (DIGITAL): 13’T X 48’W Outbound (DIGITAL ): 14’T X 48’W
Revised March 2012
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FAJARDO (PR 3) OUTBOUND DIGITAL
LOCATION: Rd. # 3 , Fajardo (Front of AT&T)
POINTS OF INTEREST: Walmart Shopping, West Marine, El Conquistador, Marinas
CITY: Fajardo
VISTA: Both Sides
MONTHLY TRAFFIC: 401,040 (D.T.O.P.)
RATING: A
SIZE: Inbound ( FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W
Revised March 2012
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FAJARDO (PR-3)
Inbound: (Westbound)
Outbound digital
Revised March 2012
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PONCE UNIVRESAL PR 2 EXIT (PR-52)
LOCATION: PR 2 Exit (PR-52)
POINTS OF INTEREST: Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Aeropuerto Mercedita
CITY: Ponce
VIEW: Both Sides
MONTHLY TRAFFIC: 342,000 (D.T.O.P.)
RATING: A
SIZE: Inbound (DIGITAL): 14’T X 48’W Outbound (FIXED): 14’T X 48’W
Revised March 2012
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NEW LOCATIONS 2012
• Baldorioty • Centro de Bellas Artes Santurce • Bayamón PR-2 (front of Gigi Motors) • Canóvanas PR-3 • De Diego Expressway PR-22 • Mega Mesh (Minillas Building) • Others (To be announced)
Revised March 2012
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PONCE EXPRESSWAY (PR-52) NEW
LOCATION: PR-52
POINTS OF INTEREST: Ponce Hilton, Exit to PR-10, Traffic to San Juan Metro, Aeropuerto Mercedita
CITY: Ponce
VIEW: Both Sides
MONTHLY TRAFFIC: TBA
RATING: A+
SIZE: Inbound (FIXED): 14’T X 48’W Outbound (DIGITAL): 14’T X 48’W
Revised March 2012
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CENTRO DE BELLAS ARTES, SANTURCE MINILLAS / NEW
LOCATION: PR-52 Expressway
POINTS OF INTEREST: Entrance to Minillas Tunnel San Juan to Carolina
CITY: San Juan
VIEW: One Side
MONTHLY TRAFFIC: TBA
RATING: A++
SIZE: Inbound (DIGITAL): 14’T X 48’W
Revised March 2012
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ROUTE 66 NEW
LOCATION: Route 66
POINTS OF INTEREST: Route 66 NEW exit to PR-3. Ralph’s Food Warehouse, Rio Grande
CITY: Rio Grande
VIEW: Both Sides
MONTHLY TRAFFIC: TBA
RATING: A
SIZE: Inbound (DIGITAL): 14’T X 48’W Outbound (FIXED): 14’T X 48’W
Revised March 2012
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ART SPECS DIGITAL
DIGITAL! "#$%! &#'%("! RES.! COLOR! FORMAT!
•San Patricio (2) •Dorado I Inbound •Salinas Inbound •Caguas!
14’X48’! 888 X 260! 72 dpi! RGB ! JPEG!
•Expreso (Domenech) Inbound
12’X36’! 648 X 180 ! 72 dpi! RGB! JPEG!
•Hatillo Inbound •Mayagüez Viaducto •Mayagüez Universal (2) •Ponce Universal •Dorado I Outbound •Dorado II Inbound •Martínez Nadal •Salinas Outbound •Fajardo •Kennedy
13’X48’! 864 X224 HI RES: 1728X448
72 dpi! RGB! JPEG!
•Añasco Outbound 12’X36’! 648 X 180 HI RES: 1296X360!
72 dpi! RGB! JPEG!
Revised March 2012
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INFORMATION
SHOWTIME OUTDOOR MEDIA O. 787-294.6000 F. 787.641.4450
Centro Internacional de Mercadeo, Torre 1
100 Carr. 165, Suite 406 Guaynabo, PR 00968-8053
www.showtimepr.com
Betty Martínez Sales
C. 787-525-0046 bmartinezfamada@gmail.com
Rafi Moreno, MBA VP Sales & Marketing
O. 787-294-6000 X 1003 C. 787-647-1600
E. rafi.showtime@gmail.com
Revised March 2012