Post on 11-May-2015
description
How to Open An Online Shop A workshop brought to you by Shopline
Hello. We build tools for merchants of the mobile
generation to get started quicker and easier.
www.shoplineapp.com hello@shoplineapp.com
Global Marketplaces ü Traffic
ü Lots of sellers but also competition
ü Targeted for handmade or vintage goods
✗ No branding / unique shop
✗ Advertising fees to be discovered
✗ Caters more to North America consumers
✓ Traffic
ü Targeted for handmade or vintage goods
✗ No branding / unique shop
✗ Need application process to sign up
✗ Bans communication between sellers and
users
✗ Chinese language only
✗ Commission fees
E-commerce Shopline enables you to setup, customize
and begin selling online in minutes. You
can use your smartphone or computer.
Your brand, everywhere. Shopline’s online shops looks great on any device. Your customers
will have the same experience on their mobile phones as they will on
their desktop computers.
Your shop, as you like it.
What’s the big deal?
Costs nothing Mobile focused We’re here
Who uses Shopline?
Let’s go!
Sample Storefront
Your Logo
About Us
Product categories
Private Messaging
Your free domain
1. Getting Started
2. Uploading Products
3. Store Design
4. Store settings (product categories, delivery and payment options)
How do I open a store?
1. GETTING STARTED
Open a Shop for Free
(1) Getting Started
Step 1: Begin by filling in store name and email
(1) Getting Started
Fill in your shop name
Fill in your shop email
Choose a password
1
2
3
Begin setting up store! 4
(1) Getting Started
Step 1 alternative: Turn your IG into your online store
Just fill in your IG username and your store will be automatically generated
Step 2: Choose a shop handle for your free domain
Your free domain will be http://[ ].shoplineapp.com (change anytime)
(1) Getting Started
(1) Getting Started
Step 3: Choose your shop location and currency
(1) Getting Started
Step 4: Choose your accepted payment methods
Choose whether you accept online payments via Paypal. You can add more payment methods (cash on delivery, bank transfer) later. If you don’t have your
own Paypal account, you can use Shopline Payments.
(1) Getting Started
Step 5: Your shop is set up!
Now you have your shop, let’s customize and add products.
(1) Getting Started
Your Shop Admin Panel
Storefront
Store Information (Domain, About Us, Return Policies)
Open / Close Shop
Edit or Add products
Product categories
Delivery options
Payment options
Orders
Messages
Admin Panel
Your Shop Design Customization Panel
Customization Panel
Store Product Layout – 3, 4, or 5 products per row
Store Color theme
Store Banner
2. UPLOADING PRODUCTS
(2) Product Upload
Uploading Products
Click any of the below areas to upload products 1
Uploading Products
Upload up to 4 photos 1
Product Name 2
Price 4
Product Details 3
Product upload is easy and takes 1 minute.
(2) Product Upload
Product Upload Success
(2) Product Upload
3. STORE DESIGN
Sample 1: Blue Color Theme ＋ 4 Products
(3) Store Design
Sample 2: Green Color Theme ＋ 3 Products
(3) Store Design
Sample 3: Light Blue Color Theme ＋ 5 Products
(3) Store Design
4. STORE SETTINGS
Store Information
Store Logo 1
Shop Name Shop Email Shop Domain Shop Currency
2
About Us Details 3
(4) Store Settings
Product Categories
Add Product Categories 1
Create your own product categories
(4) Store Settings
Delivery Options
Add as many delivery options as you want. Some examples: - Pickup (in person, store pickup) - Local shipping - International shipping
(4) Store Settings
Payment Options
Add as many payment options as you want.
Apart from online payment, we allow bank transfer and other payment methods. Remember to include instructions for your customers
(4) Store Settings
Order Management
All your orders and properly tracked in one place.
(4) Store Settings
Messages / Inbox
Your customers can easily message you.
(4) Store Settings
Introducing Crafties Marketplace • Selection of products will be curated by Crafties with a special marketplace template
• Crafties will promote the marketplace under its branding and integrated with social
media (Facebook)
• Crafties to receive consignment % for each product sold via Crafties Marketplace.
• Sellers keep all the proceeds with their standalone shops
38
Product Photography Support • Set up your shop on Shopline and opt-in to Crafties Marketplace to receive
special offer for your products to be photographed
• HK$250 for a quota of 5 products*, 20 photos, including editting
(HK$500 if opt-out of Crafties marketplace)
39 *Limited to reasonable sized items as determined by Shopline or Crafties and can fit in Crafties workspace.
Special Support to Crafties Members • Dedicated Customer Service
• Email: fiona@shoplineapp.com
• Phone: +852 6715 7211
• Support on all types of issues with setting up online shop either on Shopline,
other marketplaces or online payment
• Other free seminars or 1:1 support
• Product Photography Issues
• How to handle payment and logistics
• Online marketing methods (Facebook Pages, Instagram)
40
Coming Soon
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• Premium features:
ü Basic Analytics
ü Access to premium design templates
ü Unlimited products, photos and page tabs
ü Custom Domain names
ü Marketing materials for online and offline promotions
ü Logo creation
Next Steps
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• Always here for Q&A – email (fiona@shoplineapp.com) or call anytime
• Set up your own shop on www.shoplineapp.com
• Email info@thecrafties.hk to express interest on Crafties Marketplace and
Photography Support
17/9/2013 43
Fee Structure
Yahoo Auction HK 1. Monthly Fee $120 or $280 2. HK$1-$7 for each listing 3. 10 days expiry of products
Etsy 1. US$0.2 for each listing and re-listing 2. 4 month expiry 3. 3.5% of transaction fee plus 4-5% for Paypal 4. Advertising fees for promotions to be discovered
Amazon Marketplace
1. Monthly Fee (US$40 for 40+items) 2. 8-15% referral fee 3. $0.99 per item
Ebay 1. Listing fees of $0.30 for over 50 listings 2. 1 month expiry 3. 10% sale fee 4. Additional advertising and visibility fees
Pinkoi 1. 10% commission fees plus 4-5% for Paypal plus NTD$10-15 one off fee per transaction
Reference: Fee Structure Comparison