Post on 15-Feb-2017
Shockley-Zalabak, 9e UpdatePamela S. Shockley-Zalabak
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Chapter 2Perspectives for Organizational Communication
Learning Objectives
2.1 Distinguish among the functional tradition, the meaning-centered approach, and emerging perspectives 2.2 Describe the functional tradition to organizational communication 2.3 Describe the meaning-centered approach to organizational communication 2.4 Describe emerging perspectives for organizational communication
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Introduction: Perspectives for Organizational Communication
Objective 2.1 Distinguish among the functional tradition, the meaning-centered approach, and emerging perspectives
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2.1 Introduction: Perspectives for Organizational Communication
- Approaches to organizational communication - Practical theory
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The Functional Tradition
Objective 2.2 Describe the functional tradition to organizational communication
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2.2 The Functional Tradition (1 of 8)
• Organizational Communication Systems: Component Parts - Organizational communication system
- Organizations and individual units • Communication Inputs
- External and internal environment information - Communication inputs
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2.2 The Functional Tradition (2 of 8)
• Communication Throughput - Communication throughput
- Internal communication • Communication Output
- Communication output - Nature of output
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2.2 The Functional Tradition (3 of 8)
• Open versus Closed Systems - Response of the environment
- Systems• Message Functions
- Message functions - Categories
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2.2 The Functional Tradition (4 of 8)
• Organizing Functions - Organizing functions
- Organizing messages• Relationship Functions
- Relationship functions - Relationship messages
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2.2 The Functional Tradition (5 of 8)
• Change Functions - Change functions
- Change communications• Message Structure
- Message structure - Functional approach
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2.2 The Functional Tradition (6 of 8)
• Communication Networks - Communication networks
- Formal networks - Informal networks • Communication Channels
- Channels - Channel selection
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2.2 The Functional Tradition (7 of 8)
• Message Direction - Downward
- Upward - Horizontal • Communication Load
- Load - Underload - Overload
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2.2 The Functional Tradition (8 of 8)
• Message Distortion - Distortion
- Factors of distortion• The Functional Tradition: Summary of
Essential Characteristics - Summary
- Application to everyday life Copyright © 2016 Pearson Education, Inc. All rights reserved.
The Meaning-Centered Approach
Objective 2.3 Describe the meaning-centered approach to organizational communication
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2.3 The Meaning-Centered Approach (1 of 5)
• Communication as Organizing and Decision Making- Organizing
- Decision making • Communication as Influence
- Influence process - Communication process
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2.3 The Meaning-Centered Approach (2 of 5)
• Identification - Identity
- Identification• Socialization and Assimilation
- Socialization - Assimilation
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2.3 The Meaning-Centered Approach (3 of 5)
• Communication Rules- Communication rules
- Types of communication rules• Power
- Power - Resource
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2.3 The Meaning-Centered Approach (4 of 5)
• Communication as Culture - Culture
- Cultural metaphor• Communication Climate
- Communication climate - Climate evaluation
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2.3 The Meaning-Centered Approach (5 of 5)
• The Meaning-Centered Approach: Summary of Essential Characteristics - Summary
- Evaluation
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Twenty-First Century Emerging Perspectives
Objective 2.4 Describe emerging perspectives for organizational communication
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2.4 Twenty-First Century Emerging Perspectives (1 of 10)
• Communication as Constitutive Process - Communication as a constitutive process
- Communication constitutes organization
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2.4 Twenty-First Century Emerging Perspectives (2 of 10)
• Communication Constitutes Organization (CCO) - CCO
- Different perspectives
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2.4 Twenty-First Century Emerging Perspectives (3 of 10)
• Postmodernism and Organizational Communication- Postmodernism
- Postmodern analysis
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2.4 Twenty-First Century Emerging Perspectives (4 of 10)
• Critical Theory and Organizational Communication - Critical theory
- Critical theory approach
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2.4 Twenty-First Century Emerging Perspectives (5 of 10)
• Feminist, Race, and Class Perspectives and Organizational Communication- Feminist theory
- Race perspective - Social class
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2.4 Twenty-First Century Emerging Perspectives (6 of 10)
• Institutions and Organizational Communication- Institutions
- Institutionalization
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2.4 Twenty-First Century Emerging Perspectives (7 of 10)
• Global Cultures and Organizational Communication - Global cultures
- Influence of cultural differences
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2.4 Twenty-First Century Emerging Perspectives (8 of 10)
• Technology and Organizational Communication- Influence on organizations
- Influence on theoretical perspectives
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2.4 Twenty-First Century Emerging Perspectives (9 of 10)
• Twenty-First Century Emerging Perspectives: Summary of Essential Issues- Summary
- Application
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