Advertising

Prepared & Presented by:Zeina Hany TalhaRuba Abdel Zaher

Session #4Corporate Leaders

I. AdvertisingII. Types of AdvertisingIII.Advertising ProcessIV.Summary

What is the relationship between Marketing Mix & Advertising?

Adv

Types of Advertising

Informative Persuasive Reminder

1 -Informative

2 -Persuasive

Video

3 -Reminder

Video

Advertising Process

1 -Set Objectives

2-

3 -Market Research

4 -Segmentation & Targeting

5 -Advertising Budget

6 -Advertisements Design

AIDA ModelAttention

Desire

Action

Interest

A

A

I

D

7 -select media

Television

Radio

News Paper

Magazines

Bill boards

Direct

Online

Cinema

Others

8 -Set The Timing

9 -Evaluate

• Ruba Ahmed Abdel Zaher: 01118459157• E-mail: Ruba.Zaher96@gmail.com• Facebook Account: https://www.facebook.com/roba.a.abdelzaher

• Zeina Hani Talha: 01014469535• E-mail: Zeinahani96@yahoo.com• Facebook Account: https://www.facebook.com/zeina.hani.7

• Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts