Session #4
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Advertis ing Prepared & Presented by : Zeina Hany Talha Ruba Abdel Zaher Session #4 Corporate Leaders
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Transcript of Session #4
Advertising
Prepared & Presented by:Zeina Hany TalhaRuba Abdel Zaher
Session #4Corporate Leaders
I. AdvertisingII. Types of AdvertisingIII.Advertising ProcessIV.Summary
What is the relationship between Marketing Mix & Advertising?
Adv
Types of Advertising
Informative Persuasive Reminder
1 -Informative
2 -Persuasive
Video
3 -Reminder
Video
Advertising Process
1 -Set Objectives
2-
3 -Market Research
4 -Segmentation & Targeting
5 -Advertising Budget
6 -Advertisements Design
AIDA ModelAttention
Desire
Action
Interest
A
A
I
D
7 -select media
Television
Radio
News Paper
Magazines
Bill boards
Direct
Online
Cinema
Others
8 -Set The Timing
9 -Evaluate
• Ruba Ahmed Abdel Zaher: 01118459157• E-mail: [email protected]• Facebook Account: https://www.facebook.com/roba.a.abdelzaher
• Zeina Hani Talha: 01014469535• E-mail: [email protected]• Facebook Account: https://www.facebook.com/zeina.hani.7
• Corporate Leaders Facebook Group: https://www.facebook.com/groups/199705387062114/?fref=ts
