Service Avatars (Mobilize 2010 presentation)

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We are entering a new phase of the internet, one in which connected devices will be the new end points for services. This represents a seismic shift, one where the service is represented as a dedicated hardware device. We now need to understand better how to design product experiences for that scenario.

Transcript of Service Avatars (Mobilize 2010 presentation)

Mike KuniavskyMobilize

San FranciscoSeptember 30, 2010

SERVICE AVATARS

THREE TRENDS

$1500* $0.50

* CPI Adjusted

1989 2010

1. EXPENSIVE TO CHEAP

16MIPS

640X480 24-BIT LCD VIDEO CONTROLLER

USB 2.0

24 A/D CHANNELS (FOR AUDIO AND I/O)

CAPACITIVE SENSING (FOR MULTI-TOUCH)

1 CM SQUARE

$5 (IN QUANTITY)

PIC24FJ256DA210 PRODUCT FAMILY

2. GENERIC TO SPECIFIC

3. LOCAL TO REMOTE

APPLIANCES

TERMINALS

Laptop

AVATARS

SERVICE AVATARS

SERVICE

AVATARS

EXAMPLE: NETFLIX

VITALITY

STOP MAKING

APPS

SITES

DEVICES

PLATFORMS

START MAKING

SERVICES

AVATARS

Mike Kuniavskymikek@thingm.com