SEO Strategies you can’t be without in 2016

Pierre M Fiorini, Ph.D.Managing Partner

CF Search Marketingpierre@cfsearchmarketing.com

www.cfsearchmarketing.com

Webinar• Organic Traffic

– The Best Traffic• Traffic Trends

– What should you expect?• 2016 SEO Strategies

– Webmaster Outreach– Linking– Mobile– Social Signals– Content– Keywords (long tail still matters)

• Algorithm Updates to Look For…– Real-Time Panda– Penguin (Real-Time)

• Vendor Checklist• Questions???• FREE Competitive Analysis

Organic TrafficThe Best Traffic

Organic TrafficThe Best Traffic

Traffic Trends

Organic GrowthWhat should you expect…

– On average growth of 70% for dealers that we have worked with for more than a year

– Clients that have worked with us 6 months – 1 year have had, on average, 35% growth

– Clients we’ve had for less than 6 months have experienced 25% growth

IF YOU DO THINGS RIGHT

Webmaster Outreach

Webmaster Outreach• Reach out to bloggers

in your local area

• Have them come to the dealership and do things like test drives, car safety events, etc.

• A great way to get “natural links”http://www.zealousmom.com/important-tips-f

or-car-seat-safety/

“Natural” Linking

“Natural Linking”• Google still counts links as

huge signal

• Try to get as many “natural links” as possible

• Use “natural” anchor text

• DON’T SPAM…– Social bookmarks– “fake links”http://www.zealousmom.com/important-tips-f

or-car-seat-safety/

Content Creation

Content Creation• Create (text) content! A lot.

• Make sure UNIQUE. – Don’t copy + paste from other

sources

• Doesn’t have to be perfect.

• The more content pages you have, the more keywords your site will rank for!

• Put keywords in text

• Make sure pages are “Mobile Friendly”

• Ques/Ans SEO

• Check Page Load Times

http://www.browningdodge.com/2016-jeep-wrangler-corona-ca.htm

Keyword Strategy

Keyword Strategy• Focus on ALL keywords

– Make– Make/Model– Year/Make/Model– Service– Parts– Others…

• DON’T FORGET LONG TAIL– Most traffic comes from there

• SmartPhones– Focus on Q/A type searches

http://www.browningdodge.com/2015-dodge-dart-norco-ca.htm

dodge

dodge dealers ohio

2015 ram dayton oh

Mobile SEO

Mobile SEO• N-A-P• Yext• Google moved from a

7 Map Pack to a 3 Map Pack in August– Google+ Reviews

• Make sure content is Mobile Friendly

Social Signals

Social Signals

Top Social Signals

• Facebook Shares• Facebook Links• Facebook Comments• Twitter Links• Keywords in Posts

Algorithm Updates

Algorithm Updates• Panda

– Real-Time

• Penguin– New update in Jan 2016

• Pigeon– Local search

• Hummingbird– QA SEO

Checklist

Vendor Checklist

Checklist

Webmaster Outreach

Real Links

Mobile Strategy

Social Signals

Unique Content

Keyword Strategy

Algorithm Updates

Questions???

• Free Competitive Analysis– Uses thousands of keywords– Your Geos– Your competitor Urls– Ranks your site using the Google Algorithm– Gives a rating of 1-10 along with your competitors