Post on 22-May-2020
SEO – Search Engine Optimisation
Table of contents
SEO – What is it
Google – A brief on how it works
Keywords and research tools
Driving Traffic to your business
website
Social media
Make a plan
Questions
SEO what is it?
Key word research
SEO for social media
Drive traffic to your online business
Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
web search engine's unpaid results—often referred to as
"natural", "organic", or "earned" results.
SEO What is it?
What is SEO? SEO - Search engine optimization is about impacting how visible your website
or FACEBOOK is in a search engine's organic results.
Websites SEO involves a site’s technical setup as well as optimizing it’s visual
and written content to improve it’s ranking on search engines like Google.
SO How DOES this work?
A company like Google will have a bot – a program that crawls the web.
It does this by following links.
The crawler (or spider as its known) arrives at a page, reads the code, and stores
the information. It then follows links to other pages, URL’ s and sites.
https://www.youtube.com/watch?v=hF515-0Tduk
Google Algorithms Penguin
Each year, Google changes its search algorithm around 500–
600 times. While most of these changes are minor, Google
occasionally rolls out a "major" algorithmic update (such as
Google Panda and Google Penguin) that affects search
results in significant ways.
For search marketers, knowing the dates of these Google
updates can help explain changes in rankings and organic
website traffic and ultimately improve search engine
optimization.
Source: https://moz.com/google-algorithm-change
2018 Updates to Google SEO
What are Keywords Keywords are a huge element of SEO
Choosing the right keywords for your site or social media platform is vital in
being found by search engines.
First step is to write a list of keywords you think users will use to search for
your product, service or business.
Written Content
What are keywords?
http://digitalizemenow.com/index.php/2015/01/22/search
-engine-optimization-seo-what-is-it/
Keyword Research
AdWords keyword planner – must have a Gmail account older
than 2 years to get this tool.
https://adwords.google.ie/KeywordPlanner
www.semrush.com
https://www.storybase.com/app/overview/
Drive Traffic to your business
WEBSITES
Drive traffic from social media to your website
Social Media Now Drives 31% Of All Referral Traffic source: https://www.forbes.com/sites/jaysondemers/2015/02/03/social-media-now-drives-31-of-
all-referral-traffic/#9c66e7a43154
Social Media is the most cost effective way to drive traffic to
your website
Types of Social Media Content
Social Media
Social Networking
Blogging
Video Sharing
Social News
Photo sharing
Bookmarking
Message Boards
Reviews
Social Media SEO tips
Add Keywords to your bio in the About Section
Vanity URL
Posts should have keywords in the written content
Link back to your website to build SEO or payment
Master Instagram – Instagram has the most shared videos and
images. Engagement is much higher on Instagram than other
social media platforms.
Make your content sharable – what ever social media you use
make sure your content is shareable. For example if you are
using Facebook, check the settings are to public and not
private or for friends.
Most shared content areas
Make a PLAN
Update SEO Plan social
media content Use Paid strategies
Questions???
Thank you