WELCOMEIntroduction to SEO

Presented by:

Chandra Shekar Reddy. G

Search Engine OptimizationSearch engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.

DEFINITION

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's.

SEOWhat is

MARKET SHARE

Search Engine Optimization=

Google Optimization

THOUSANDS OF LITTLE FACTORS THAT INFLUENCE IT.

Some are a drop of water, others are a glass of water.

You never know which one will overflow the bucket.

THERE ARE THREE MAIN GROUPS OF FACTORS THAT INFLUENCE YOUR GOOGLE RANKING.

TechniqueLinks

Content Keywords

TECHNIQUE

<h1>My Article Title</h1>

<p>Scientists reported Wednesday…</p>

<span class=“heading1”>My Article Title</span>

<p>Scientists reported Wednesday…</p>

BUILDING PAGES

Description tag is a must; make it short & sweet and unique

to the page. You don’t need a keyword tag.

PROPER USE OF COMMON TAGS <title>

<a>, <h1>, <h2>, <h3>

Did you know there is only H1 tag1 per page? They signify the most important content

<meta name=“description” content=“”>

<noscript>, <object>

Actually useful to search engines and people with down-level experiences

<strong>

<b>

No links or redirects locked

behind a script tag

IMPROPER USE OF COMMON TAGS

Don’t forget to include a description for search

engines, and folks with slow connections.

<script>

<meta> (the crazy ones: Refresh, Robots/ Index, Follow)

You can get caught up in supporting every last meta tag, don’t! Focus on the REP, and

Description.

<img alt=“”>

URL Best Practices:

LINKS / URL’s

1. Protocol

2. Subdomain

3. Root

Domain

5. Subfolde

r/Path

6. Page

7. Parameter

4. Top-Level Domain

8. Named Anchor

Common URL Elements

http://store.example.com/category/keyword?id=123#top1 2 3 4 5 6 7 8

CONENT

Digital marketing without content is like a cafe without coffee.

There’s nothing to talk over.

KeywordsKeyword-phrases

SEOWhy is

so important

IMPORTANCE

5,93% - Click on Second page

89,7% - Click on First page

4,37% - Click on page three and the rest

WHY SHOULD YOU CARE ABOUT SEO?

Search 43%

Direct 22%

Referring Sites 35%

Where page views come from

THE EQUATION

Design for your

customers

Be smart about robots

Enjoy long-lasting success

HOW SEARCH WORKS

3. Searching

RANKING SEARCHINGCRAWLING1. Crawlin

g

2. Ranking

Index

HOW SEARCH WORKS

3. Searching

RANKING SEARCHINGCRAWLING1. Crawlin

g

2. Ranking

Index

Query Parsing

Dynamic

Ranking

THANK YOUFor Your Potential Watching