10 Basic SEO Techniques Website Designers & Developers Should Know
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Transcript of 10 Basic SEO Techniques Website Designers & Developers Should Know
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10 SEO Tips Web Developers & Designers Should Know
Daniel BianchiniSenior SEO Consultant
@danielbianchini
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Site Architecture
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Site Architecture
Keep website as flat as possible.
Keep ALL content within a maximum of 4 clicks from the homepage.
Ensure cross linking between pages.
Benefits
Improved indexing
Improved Page & Domain Authority (PageRank)
Improves long tail keywords and phrases.
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URLs, Files & Folder Naming Conventions
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URL Structure
URLs
Keyword rich.
Static.
Remove file extension.
Hyphen not underscore.
Lowercase.
URL length.
Bad URL: www.example.com/index.php?category=2&page=tents&sortBy=price
Good URL: www.example.com/camping/tents/
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Files, Image & Folder Naming Conventions
Files & Folders
Keyword Rich.
Relevant.
Concise.
Images
Descriptive filenames.
Keyword rich filenames.
JPEG or PNG.
Well optimised Images can help improve visibility within the Image Search results.
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Semantic HTML
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Using W3C compliant code is not an SEO must have, but validated code makes crawling the site easier. HTML tags & attributes you should have.
<title> - Essential.
<Meta Description> - CTR, limited SEO benefit.
<h1> - 1 Per Page, primary keywords.
<h2> - Secondary keywords.
<a title=“”> <img alt=“”> - Descriptive & keyword rich.
Use CSS for Layout.
Remove ALL CSS & JS to minimise number of external files.
Semantic HTML
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Duplicate Content
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URL Parameters
www.example.com/jackets.html?colour=red
Printer friendly pages
www.example.com/print/jackets.html
Session IDs
www.example.com/jackets.html?sid=123
Solutions
– 301 redirects.
– Rel=“canonical”.
– Parameter handling in GWT.
Duplicate Content Issues
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Canonical Issues
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Decide on www. Vs non-www; make sure one is 301 redirected to the other:
oxondigital.co.uk www.oxondigital.co.uk
www.oxondigital.co.uk oxondigital.co.uk
Canonicalise URLs by removing file extension.
www.oxondigital.co.uk/index.html --> www.oxondigital.co.uk
www.oxondigital.co.uk/events.html --> www.oxondigital.co.uk/events
Link to canonicalised URL throughout the website.
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Rel=“canonical”
<link rel="canonical" href="http://www.example.com/jackets/" />
<meta name=“robots” content=“index, nofollow”>
– Index page, don’t follow the links.
<meta name=“robots” content=“noindex, follow”>
– Don’t index the page, follow the links.
– To remove duplicate content but allow the search engine to follow the links.
<meta name=“robots” content=“noindex, nofollow”>
– Don’t index, don’t follow links.
– Used for print pages.
Meta Directives
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HTTP Status Code
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301 Redirects - permanent redirect.
Use for everything – expired pages, deleted content, canonicalised URLs, etc.
90% SEO benefit passed.
302 Redirects - temporary redirect.
No SEO benefit passed.
404 Page – error page.
Always use 404 pages for errors & not standard website pages.
Do not automatically 302 redirect an error page to homepage.
Customise the 404 page to make it user friendly.
HTTP Status
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Sitemaps
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Sitemaps
Benefits
Helps improve site indexation & speed of indexing.
Webmaster controls the pages in the sitemap.
XML Sitemap
50,000 URLs.
Use sitemap Index for large websites.
HTML Sitemap
100 links per page.
– +100 links split by category – e.g. ecommerce.
Link from every page to help speed up indexation.
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Content
Do not embed content in images.
Do not make core pages image based.
Provide room for HTML text on every page.
– Minimum of 350 words per page.
Allow ability to create landing pages.
Provide UGC ability.
– Customer Reviews.
– Forums.
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Daniel Bianchinihttp://www.oxondigital.co.uk
http://twitter.com/danielbianchinihttp://twitter.com/oxondigital
Thank You
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HTML & H Tags - http://www.demonslounge.com/wp-content/uploads/2010/12/matrix_17.jpg
Site Architecture - http://christine.americasfoundation.net/construction/West%20Elevation%20Colegio%20La%20Esperanza%20High%20School.jpg
File & Folder Names - http://drdeclutterblog.com/wp-content/uploads/2009/05/pile-of-folders-proj-1.JPG
Duplicate Content - http://www.flickr.com/photos/emilley/3796489073/
Content - http://brogdencastle.files.wordpress.com/2010/08/king_john-11.jpg
Image Credits
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