5/3/20131

Cyrus Shepard

SEO, Brilliant Marketing, & Brand

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SEO

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Brilliant Marketing

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Brand

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BrandAll in 20 Minutes

Myth of the ‘Pure’ SEO6

We Launched a New Thing

Myth of the ‘Pure’ SEO7

Myth of the ‘Pure’ SEO

Myth of the ‘Pure’ SEO8

Links Earned Through Content = Marketing

Myth of the ‘Pure’ SEO9

TypicalContent Strategy

Looks Like This

(Yawn)

Myth of the ‘Pure’ SEO10

Or This (double yawn)

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We’re Only Missing One Thing...

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Characteristics of Linkable Content

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Characteristics of Linkable ContentMarketable

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Characteristics of Linkable Content

MarketableBrandable

16NY Times Study: bit.ly/bYtbdA

Myth of the ‘Pure’ SEO17

1. Visibility

Myth of the ‘Pure’ SEO18Time at Top of Homepage

Myth of the ‘Pure’ SEO19

Highlight Top

Content

Myth of the ‘Pure’ SEO20

Rethink Your Archetecture

Myth of the ‘Pure’ SEO21

2. Emotional Engagement

Myth of the ‘Pure’ SEO22

High Arousal

Myth of the ‘Pure’ SEO23

AweA-holesAnger

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Awe!

Myth of the ‘Pure’ SEO25

http://www.flightradar24.com/

Whoa!

Myth of the ‘Pure’ SEO26

Myth of the ‘Pure’ SEO27

Anxiety

Myth of the ‘Pure’ SEO28

Anger!Top

ContentAnger!

Myth of the ‘Pure’ SEO29

Positive Emotions outshine NegativePositive Emotions outshine NegativeAbundance

Myth of the ‘Pure’ SEO30

Low Arousal: Sadness, Whining

Myth of the ‘Pure’ SEO31

3. Practical Utility

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Most of Mozis Practical but we incorporate other elements

Myth of the ‘Pure’ SEO33

4. Perceived Value

Myth of the ‘Pure’ SEO34

Author Fame

Myth of the ‘Pure’ SEO35

LENGTH

Myth of the ‘Pure’ SEO36

Design

Myth of the ‘Pure’ SEO37

Social Proof

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Brilliant Marketing

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

SEO?

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

SEO? Brand?

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Brilliant Marketing

1. Visibility2. Emotional Engagement3. Practical Utility4. Perceived Value

SEO Brand

Myth of the ‘Pure’ SEO46

Data Only Gets YouSo Far

Myth of the ‘Pure’ SEO47

Rise to Awesome

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Thanks for watching!@cyrusshepard