By,Amith

SEO and Marketing

Agenda

What, Why SEO?

Google Analytics

Search Engine Optimization

SEO Don’ts

Search Engines

SEO Techniques

Google Webmaster Tools

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• Search Engine Optimization is all about getting your site ranked high in search results.

• Ranking up in search engine result will always attract more visitors to your site.

•  A website which is not shown up in a search result is almost like that the website doesn’t exist at all.

What, Why SEO?

• Over 93% of internet users use Search engine to filter the information available.

• 75% of users never scroll past the first page of search results. Among them 63% of the users prefer to click only the first 3 results which are often called the “Golden Triangle” listing.

Search Engines

Paid Ads vs. Organic Results

• Crawler Based

• Human Powered

Search Engine Types

• Placement of keywords

• Keyword count in a page

• Are the pages linked from here also has the keyword?

Indexing

• On Page Optimization

• Off Page Optimization

Optimization Technique

• Keyword Targeting should be relevant to – The business– The content of the site– The potential customers being targeted

• Before finalizing any keyword it is essential to ensure the following features,

– Traffic for that keyword– Wealth of the keyword

On Page Optimization

• Before – In this article I am going to give tips about search engine optimization.

• After– Search Engine Optimization(SEO) is one of the most important topics, in this

article I am going to write some SEO Tips and Tricks

• Tool– http://tools.seobook.com/general/keyword-density/

Re-phrase the content

• Title Tag– <title>TNEA.Explorer </title>

• Meta Tag– <meta name="description" content="TNEA Explorer provides you list of possible

engineering colleges you can get in the Admissions 2013 based on your cut off mark and community">

On Page HTML Entities

• Meta Revisit– <meta name="revisit-after" content="30 days">

• Image Alt– <img src=“my-pic.jpg” alt=“my-name” />

On Page HTML Entities

• Meta Revisit– <meta name="revisit-after" content="30 days">

• H1 tag– <h1>TNEA · Explorer</h1>

On Page HTML Entities

• The number of inbound links to the site

• Back links from other sites

• Social media sharing

• Active involvement in relevant community conversations like blogging

• Adding links to directories like Open Directory

Off Page Optimization

• Attributes– URL location– The last updated date of a page– Frequency of its change– Priority

• File Format

<?xml version="1.0" encoding="utf-8"?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"> <url>

<loc>http://example.com/</loc><lastmod>2014-01-01</lastmod>

<changefreq>daily</changefreq>

<priority>0.8</priority> </url>

</urlset>

Sitemap generator - http://www.xml-sitemaps.com

Sitemap

• Robots.txt This is a simple text file placed inside the root directory of any site and contains what is known as Robots Exclusion Protocol.

• File FormatUser-agent: * Allow:/ User-agent: Mediapartners-Google* Allow: / User-agent: Googlebot-Image Allow: / User-agent: Adsbot-Google Allow: /

Robots

• Keyword stuffing

• Cloaking 

• Duplicate contents

• Incorrect robots.txt 

• Hidden Text 

• Title Stacking

SEO Don’ts

• Helps to identify crawling errors.

• Helps to upload sitemap file.

• Analyze and generate robots file.

• Helps to remove unwanted URL’s.

• Get a glimpse how Google bot sees the page.

• Get tips to improve site performance.

Google Webmaster Tool

Google Analytics

• http://adwords.google.com/ko/KeywordPlanner/Home

• http://www.google.com/trends/

• http://tools.seobook.com/general/keyword-density/

• http://www.google.com/webmasters/

• http://www.xml-sitemaps.com/

• http://www.ranks.nl/

• http://marketing.grader.com/

• http://www.seochat.com/

Useful Tools

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http://tneaexplorer.in/