FINAL PRESENTATION

[SEED]Team SWINDO

Ihsan Nur HadiLaura Wardoyo

Lucien HuerzelerSamuel Wohlgemuth

Nicolas Pescatore

[SEED]AGENDA

• Kampung Introduction

• Research Report

• Project Identification and evaluation

• Business Plan

• Impact & Relevance

[SEED]

ORGANIZATIONAL

STRUCTURE

RW HeadMr. Ade Dayat

RT 1Mr. Asid

RT 2Mr. Adas

RT 3Mr. Aban

RT 4 Mr. Ayo

SecurityMr. Aban

Public RelationMr. Atun

Kampung G. PangkalanOrganizational Structure

Research Report Project Identification Business Plan Impact and RelevanceIntroduction

Research Report Project Identification Business Plan Impact and RelevanceIntroduction

EducationLevel

Kampung Gambung PangkalanIntroduction

100%

elem

entary 65

%

junior

35%

high

120 Families

Main Occupation

FarmerStock Breeder

more than 300 people

KAMPUNG G. PANGKALAN ECONOMY

• Stock Farming

• Cows

• Goats

• Farming

• Non organic Vegetable

• Organic Vegetable

• Additional Income

• Caramel Candies

• Milk crackers

Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan

KAMPUNG G. PANGKALAN ECONOMY

• Stock Farming

• Cows

• Goats

• Farming

• Non organic Vegetable

• Organic Vegetable

• Additional Income

• Caramel Candies

• Milk crackers

Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan

25

KAMPUNG G. PANGKALAN ECONOMY

• Stock Farming

• Cows

• Goats

• Farming

• Non organic Vegetable

• Organic Vegetable

• Additional Income

• Caramel Candies

• Milk crackers

Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan

30025

KAMPUNG G. PANGKALAN ECONOMY

• Stock Farming

• Cows

• Goats

• Farming

• Non organic Vegetable

• Organic Vegetable

• Additional Income

• Caramel Candies

• Milk crackers

Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan

30025

MilkMeat

Natural FertilizerCaramel CandyMilk Crackers

KAMPUNG G. PANGKALAN ECONOMY

• Stock Farming

• Cows

• Goats

• Farming

• Non organic Vegetable

• Organic Vegetable

• Additional Income

• Caramel Candies

• Milk crackers

Introduction Research Report Project Identification Impact and RelevanceIntroduction Business Plan

30025

RESEARCH REPORT

Introduction Research Report Project Identification Impact and RelevanceBusiness Plan

IntroductionIntroduction Research Report Project Identification Impact and Relevance

MEETING HEAD OF CISONDARI VILLAGE

Research Report Business Plan

Introduction Research Report Project Identification Impact and Relevance

SITE VISIT OFKAMPUNG G. PANGKALAN

Research Report Business Plan

Introduction Research Report Project Identification Impact and Relevance

INTERVIEW WITHKEY PERSONS

MRS. TINI

MRS. TINI

MR. ADE DAYAT

Research Report Business Plan

Introduction Research Report Project Identification Impact and Relevance

INTERVIEW WITHOTHER VILLAGERS

Research Report Business Plan

Introduction Research Report Project Identification Impact and Relevance

EXPLORELOCALECONOMY

Research Report Business Plan

Introduction Research Report Project Identification Impact and Relevance

FURTHER RESEARCH

Research Report Business Plan

PROJECT IDENTIFICATIONIntroduction Research Report Project Identification Impact and Relevance

ORGANIC FOOD

NATURAL FERTILIZER

CARAMEL CANDY

Business Plan

ORGANIZATIONAL STRUCTURE IN ORGANIC FOOD

ChiefMr. Waryudin

SecretaryMr. Amin

TreasurerMr. Tohir

Planting TeamMr. Rohman

Cropping Team

Mr. Sandi

Packing teamMr. Winarsih

Marketing Team

Mr. Jajang

Person In ChargeMr. Agus Margono

Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan

PROJECT EVALUATIONORGANIC VEGETABLE

Problem1. Not enough organic plantation2. No market access

Introduction Research Report Project Identification Impact and Relevance

Potential1. Organic Food prices are higher and more stable2. Increasing demand of organic food

Conclusion1. Conflictive views on farming (organic vs. non-organic)2. Absence of responsible person of organic plantation

Project Identification Business Plan

ORGANIZATIONAL STRUCTURE OF COW FARMING

ChiefMr. Ade Dayat

SecretaryMr. Wardan

TreasurerMr. Kurniawan

Food TeamMr. Radi

Marketing TeamMr. Setiawan

Person In Charge per group

Mr. Waryudin

Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan

PROJECT EVALUATIONNATURAL FERTILIZER

Problem• Very low selling price for simple processed fertilizer unprofitable(100 IDR/kg)

Introduction Research Report Project Identification Impact and Relevance

Potential• Achievement of higher selling price through further processing machine

Conclusion• Project too extensive for SEED no realistic elaboration in given time

Project Identification Business Plan

ORGANIZATIONAL STRUCTURE IN CARAMEL CANDY

ChiefMrs. Tati Rohati

SecretaryMrs. Tini

TreasurerMrs. Jujun Wartini

Processing TeamMrs. Rena

Marketing TeamMr. Wawan

Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan

PROJECT EVALUATIONCARAMEL CANDY PRODUCTION

Problem1. Inefficient production process2. Demand higher than production3. Desire for new packaging

Introduction Research Report Project Identification Impact and Relevance

Potential1. Improvement of the production process with simple tools2. Opportunity to increase output3. Attractive packaging allows higher prices and differentiation

ConclusionHigh feasibility and motivation of the villagers

Project Identification Business Plan

SELECTED PROJECT

CARAMEL CANDY

Introduction Research Report Project Identification Impact and RelevanceProject Identification Business Plan

“ “

“ “

BUSINESS IDEA

organic handmade caramel candies from Kampung Gambung Pangkalan up in the mountains of Cisondari village with milk

from own production

VISIONmove from home industry to a business licensed

caramel candy factory

Introduction Research Report Project Identification Impact and RelevanceBusiness Plan

BUSINESS IDEARelevant markets–Market for candies • Cisondari and

surrounding areas• Bandung• Jakarta

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and Relevance

Target group– Sweet Toothies–Organic Conscious Consumers–Consumers looking for the special

something

Customer value– Satisfy the nibbling desire –Natural ingredients–Nice gift for special occasions Value Set

–Handmade and organic product using fresh ingredients (fresh milk)

Business Plan

VALUE CHAIN

Purchasing Production Marketing Distribution

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Purchasing Production Marketing Distribution

“Make”milk

Buysugarjelly

packaging material

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Purchasing Production Marketing Distribution

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Milking Boiling Cutting Wrapping

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

COW FARM

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

MILKINGPROCESS

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Milking Boiling Cutting Wrapping

Purchasing Production Marketing Distribution

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

BOILING

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

BOILING

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Milking Boiling Cutting Wrapping

Purchasing Production Marketing Distribution

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

CUTTING

Purchasing Production Marketing Distribution

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Milking Boiling Cutting Wrapping

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

WRAPPING

Purchasing Production Marketing Distribution

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Milking Boiling Cutting Wrapping

Purchasing Production Marketing Distribution

• Product– Quality remains the same – handmade, organic ingredients, fresh milk– Product lines: Suka and Terima Kasih– Packaging: New wrapping to improve appearance, differentiation from competitors

and enhance efficiency

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Purchasing Production Marketing Distribution

Price– Current: Penetration strategy – 10’000IDR / 250g– Suggestion

• Suka: maintain penetration strategy with possibility to raise the price• TerimaKasih: Higher price to highlight the exclusiveness

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Marketing

Purchasing Production Distribution

Promotion–Current: Passive strategy – waiting for customers and production on

demand– Suggestion: Active promotion of the product through presented

product sheets Place• Current markets• Find new buyers

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Marketing

IMPLEMENTATION PLAN

4th November 5th November 6th November 7th November 8th November

Efficiency improvement (prototype)

Efficiency improvement(prototype)

Efficiency improvement(prototype)

Efficiency improvement(prototype)

Efficiency improvement

Packaging (differentiation)

Packaging (differentiation)

Packaging (efficiency)

Packaging (efficiency)

- Focus on efficiency in production- Focus on higher selling prices (differentiation through packaging)

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

CUTTINGWITH

NEW TOOL

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

THE TOOL

4th November 5th November 6th November 7th November 8th November

Efficiency improvement (prototype)

Efficiency improvement(prototype)

Efficiency improvement(prototype)

Efficiency improvement(prototype)

Efficiency improvement(prototype)

Packaging (differentiation)

Packaging (differentiation)

Packaging (efficiency)

Packaging (efficiency)

- Focus on efficiency in production- Focus on higher selling prices (differentiation through packaging)

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and Relevance

IMPLEMENTATION PLAN

Business Plan

November December January February March

Business-License

Business-License Business-License

Improvement of the tools

Improvement of the tools

Improvement of the tools

Find new buyers

Find new buyers (Jakarta, Bandung)

Develop new products

Find new buyers

(Indonesia)

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and Relevance

IMPLEMENTATION PLAN

Business Plan

RISKSBusiness-License:

- Do not fulfill the license criteria- Corruption (bribe money)

Improvement of the tools:

- Money

Find new buyers:

- Villagers do not implement suggestions- Competitors (higher intensity)

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

CURRENT PROFIT AND LOSS STATEMENTPER PRODUCTION DAY

Costs (IDR) Sales (IDR)

Labor 120,000 Caramel Candies 240,000

Ingredients 58,500

Packaging 40,920

Material 99,420

Gross Profit 20,580

Total 240,000 Total 240,000

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

CURRENT PRODUCTIONPER CANDY

Cutting Process 12 secondsWrapping Process 60 seconds       Total 72 seconds            

Total process time 24 hours for 1200 candies

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

Milking Boiling Cutting Wrapping

PRODUCTION WITH THE CUTTING TOOLPER CANDY

Cutting Process 6 secondsWrapping Process 60 seconds       Produced candies 66 seconds            

Total process time 22 hours for 1200 candies

➡ Reduction of the production process by 2 hours per day- same amount of labor force / time- just one cutting tool (prototype)

Milking Boiling Cutting Wrapping

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

PROFIT AND LOSS STATEMENTPER PRODUCTION DAY WITH THE CUTTING TOOL

Costs (IDR) Sales (IDR)

Labor 120,000Caramel Candies 458,500

Ingredients 63,863

Packaging 37,794

Material 101,656

Gross Profit 236,844

Total 458,500 Total 458,500

Introduction Research Report Project Identification Caramel Candy Business Plan Impact and RelevanceBusiness Plan

PRODUCTION WITH THE CUTTING TOOL

Improvement :            

Cutting Process Efficiency + 50 % Production Efficiency (including wrapping) + ~ 8 %

Introduction Research Report Project Identification Impact and RelevanceBusiness Plan

IMPACT & RELEVANCE

Empathize with the villagers

• See things from their perspective

• Identification of key persons

Villagers think in a different way, are aware of the problems but behave passively

Skeptical in the beginning

Get to know each other

Approach Evaluation Trust

Changing Mindset & Empower

Mutual Transformation

Introduction Research Report Project Identification Impact and RelevanceBusiness Plan

IMPACT & RELEVANCE

Requirement of our approach• Practical, creative• Implementation

possible with available resources Openness in

discussions but no trust notice

Get to know each other

Approach Evaluation Trust

Changing Mindset & Empower

Mutual Transformation

Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan

IMPACT & RELEVANCE

• Inspire each other with trust• Empower the villagersFundament for an

effective teamwork is built

Get to know each other

Requirement of our approach Trust

Changing Mindset & Empower

Mutual Transformation

Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan

IMPACT & RELEVANCE

• Visible Result (not only theory) start changing their mindset• Shared success creates joy & happiness

" Inspiration & Emotions• Concrete ideas of villagers to develop their business

Get to know each other

Requirement of our approach Trust

Changing Mindset & Empower

Mutual Transformation

Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan

IMPACT & RELEVANCE

Dynamic learning process

Get to know each other

Requirement of our approach Trust

Changing Mindset & Empower

Mutual Transformation

Introduction Research Report Project Identification Impact and RelevanceImpact and RelevanceBusiness Plan

TERIMA KASIH

HATUR NUHUN

THANK YOU

DANKE

MERCI

HVALA