Matt AstifanSecrets of a Social Media Campaign

1. Personalized interactions ideas

Photo uploads

Personalized spaces/projects

Create a Social network on your site

Give opportunities to interact

2. Mobile Marketing

Checkins

Tied to Facebook

SCVNGR

Scavenger hunt

Earn rewards

Use it at a conference

Foursquare

Likify for Facebook

5. Crowd sourcing

Great way to create content.

Wikipedia

Apple creating CS mobile apps.

My Starbucks ideaSuggestions online

99designs.com

6. Contests

Memelabs.comHootsuite creator

Wildfire

Strutta.com

Northsocial.com

3. Key Influencers

Who shops with us?What's valuable for them?I think I can help you make more money with your network.

Upsell on the thank you page

ReferralsCross promoteJoint venturesUp-sale/recommendations

7. Gamification

Googleimage labeler

Phototags Facebook

How many Justin Biebers can you fight?Link building idea - create a game

Mack FlavelleStatus - PointsCurrencyWorlds - Spaces you can enter. Measured Progress. Sense of where you are. Time limited Sense of urgencyEasy onramps - free card. Get people in the door.

4. Live Broadcasts

Live stream - live event

Live.prillo.com

U-stream

Freeconferencecall.com

Udemy.com free courses

Slideshare and zipcastLive share your slides and voice.

Contourroam stream live through wifi.

Google+ hangouts on iPhone

Shaker Facebook friends.

8. Content Markerting

Don't forget that most people don't know what you know.

Document your knowledge.

Education marketingEben PaganFrank Kern

Creating content on a regular basisKissmetricsCreate your own serviceseBook give-away Unbounce serviceAppSumo

Danny BradburyIn GasTown

WordherderMedia servicesMake your blog content shine

Start with social mediaGo to blog- your contentWhy am I here? On your site.

Serve your audience with good writingRemember your audiences interest

Finding material?

Types of stories

Resource stories Top 10sAnalysis Comparing issues What are the optionsBreaking news What's happening? Live blogging InvestigativePersonal stories Things that pull at your heart strings Lead to other types of stories

Pipelines

Regularlity and frequency Pick days to postTime-insensitive Resources stories Find lots of these for bufferTime-sensitive News breaking Live events

Feedstock

Personal conversations Talk to people Inquiry Answer questions that are hidden? What's happening in the background? InvestigativeTheir questions Go in-depth - get good answers They will have the same questions as others

Use the web

Use the patterns Top down find trendsShed new light on the issue Personalize it with a storyNews hooks Take a story and turn the perspective

Story structure

Most newsworthy info Who? What? Where? Why? How?Important details

Add more value

Data visualization - IBM

Embed stories Zemanta tie the story to others

Documents. Finds information already written

Maps to illustrate the story

Timelines