7 Social Media Secrets That Make a Great Direct Marketing Campaign Great
Secrets Of A Social Media Campaign by Matt Astifan
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Matt Astifan Secrets of a Social Media Campaign 1. Personalized interactions ideas Photo uploads Personalized spaces/projects Create a Social network on your site Give opportunities to interact 2. Mobile Marketing Checkins Tied to Facebook SCVNGR Scavenger hunt Earn rewards Use it at a conference Foursquare Likify for Facebook 5. Crowd sourcing Great way to create content. Wikipedia Apple creating CS mobile apps. My Starbucks idea Suggestions online 99designs.com 6. Contests Memelabs.com Hootsuite creator Wildfire Strutta.com Northsocial.com 3. Key Influencers Who shops with us? What's valuable for them? I think I can help you make more money with your network. Upsell on the thank you page Referrals Cross promote Joint ventures Up-sale/recommendations 7. Gamification Googleimage labeler Phototags Facebook How many Justin Biebers can you fight? Link building idea - create a game Mack Flavelle Status - Points Currency Worlds - Spaces you can enter. Measured Progress. Sense of where you are. Time limited Sense of urgency Easy onramps - free card. Get people in the door. 4. Live Broadcasts Live stream - live event Live.prillo.com U-stream Freeconferencecall.com Udemy.com free courses Slideshare and zipcast Live share your slides and voice. Contourroam stream live through wifi. Google+ hangouts on iPhone Shaker Facebook friends. 8. Content Markerting Don't forget that most people don't know what you know. Document your knowledge. Education marketing Eben Pagan Frank Kern Creating content on a regular basis Kissmetrics Create your own services eBook give-away Unbounce service AppSumo Danny Bradbury In GasTown Wordherder Media services Make your blog content shine Start with social media Go to blog- your content Why am I here? On your site. Serve your audience with good writing Remember your audiences interest Finding material? Types of stories Resource stories Top 10s Analysis Comparing issues What are the options Breaking news What's happening? Live blogging Investigative Personal stories Things that pull at your heart strings Lead to other types of stories Pipelines Regularlity and frequency Pick days to post Time-insensitive Resources stories Find lots of these for buffer Time-sensitive News breaking Live events Feedstock Personal conversations Talk to people Inquiry Answer questions that are hidden? What's happening in the background? Investigative Their questions Go in-depth - get good answers They will have the same questions as others Use the web Use the patterns Top down find trends Shed new light on the issue Personalize it with a story News hooks Take a story and turn the perspective Story structure Most newsworthy info Who? What? Where? Why? How? Important details Add more value Data visualization - IBM Embed stories Zemanta tie the story to others Documents. Finds information already written Maps to illustrate the story Timelines
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Transcript of Secrets Of A Social Media Campaign by Matt Astifan
Matt AstifanSecrets of a Social Media Campaign
1. Personalized interactions ideas
Photo uploads
Personalized spaces/projects
Create a Social network on your site
Give opportunities to interact
2. Mobile Marketing
Checkins
Tied to Facebook
SCVNGR
Scavenger hunt
Earn rewards
Use it at a conference
Foursquare
Likify for Facebook
5. Crowd sourcing
Great way to create content.
Wikipedia
Apple creating CS mobile apps.
My Starbucks ideaSuggestions online
99designs.com
6. Contests
Memelabs.comHootsuite creator
Wildfire
Strutta.com
Northsocial.com
3. Key Influencers
Who shops with us?What's valuable for them?I think I can help you make more money with your network.
Upsell on the thank you page
ReferralsCross promoteJoint venturesUp-sale/recommendations
7. Gamification
Googleimage labeler
Phototags Facebook
How many Justin Biebers can you fight?Link building idea - create a game
Mack FlavelleStatus - PointsCurrencyWorlds - Spaces you can enter. Measured Progress. Sense of where you are. Time limited Sense of urgencyEasy onramps - free card. Get people in the door.
4. Live Broadcasts
Live stream - live event
Live.prillo.com
U-stream
Freeconferencecall.com
Udemy.com free courses
Slideshare and zipcastLive share your slides and voice.
Contourroam stream live through wifi.
Google+ hangouts on iPhone
Shaker Facebook friends.
8. Content Markerting
Don't forget that most people don't know what you know.
Document your knowledge.
Education marketingEben PaganFrank Kern
Creating content on a regular basisKissmetricsCreate your own serviceseBook give-away Unbounce serviceAppSumo
Danny BradburyIn GasTown
WordherderMedia servicesMake your blog content shine
Start with social mediaGo to blog- your contentWhy am I here? On your site.
Serve your audience with good writingRemember your audiences interest
Finding material?
Types of stories
Resource stories Top 10sAnalysis Comparing issues What are the optionsBreaking news What's happening? Live blogging InvestigativePersonal stories Things that pull at your heart strings Lead to other types of stories
Pipelines
Regularlity and frequency Pick days to postTime-insensitive Resources stories Find lots of these for bufferTime-sensitive News breaking Live events
Feedstock
Personal conversations Talk to people Inquiry Answer questions that are hidden? What's happening in the background? InvestigativeTheir questions Go in-depth - get good answers They will have the same questions as others
Use the web
Use the patterns Top down find trendsShed new light on the issue Personalize it with a storyNews hooks Take a story and turn the perspective
Story structure
Most newsworthy info Who? What? Where? Why? How?Important details
Add more value
Data visualization - IBM
Embed stories Zemanta tie the story to others
Documents. Finds information already written
Maps to illustrate the story
Timelines
