Post on 15-Apr-2017
How to choose and use SEO tools
as efficiently as possible
More than 200 tools
How many do I use?
ErmOnly 5
v
Make the right investments to save money by defining your
needs and solving your problems with as few tools as
possible.
One thousand songs in my pocket
iPod
Steve Jobs had an amazing ability to
frame the problem.
Lots of tools
Lots of preferences
How to understand problems so you invest your money efficiently?
3-stepprocess:
1. Toolspeopleusenow2. Whowellbeusingtools3. Identifytheproblems
Simple questionnaire
Google has a Free toolGoogle Forms
Identifying problems
Interviews
If I had only one hour to save the world, I would
spend 55 mins to define the problem and 5 mins finding
the solution.
You need problems, not
solutions
Questionstoask:
Whatisthemostconsuminginyourwork?Why? Whatisthemostdifficultinyourwork?Why? Whatroutineworkdoyoudoon
daily/weekly/monthlybasis? Didyoutrytosolveit? Howexactly?
Selecting the right tool
Marketing is done to manipulate your impression.
To understand the true value of a tool, look past their promotion
Questionsthatneedanswers:
Allinoneormanytools? Dataquality? Toolsstability? Differencebetweentools? Gettingyourmoneysworth? Data=good?Up-to-date? Easytomakereportsandpresentationsforclients? Usabilityandcustomizationoptions?
I know the other
side
Can I rely on the Data?
? ?
? ?
There are two options
Having your own backend means
Just taking data from someone else
Whats the difference between having your own backend and using other
providers data?
With the third party data providers cant control the process
fully.
Even tools
experts fail to
Usability
Whichburgerhasthebesttaste
Stepstofollow:
Chooseemployees(thosewhousetools) Givespecifictasks(thatarerelatedtotheircurrentduties)
Getfeedbackwithascoresheet Makeadecision
Sample of Score Sheet
bit.ly/alex-linkedin
@AlexTachalova
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com /DigitalOlympus.net
Thank you!