Post on 18-Aug-2015
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of ROI
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HIDDEN VALUE OF ROI + BULLETS
There’s value in making friends before you need them
What is the value of an engaged and active follower?
Well if you wanted to by a 1000 records of date for email - £300 - £500
ROI of People you already know
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On Social Channels(Twitter, LinkedIn)
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On Social Channels(Twitter, LinkedIn)
Search Google for Jobs
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On Social Channels(Twitter, LinkedIn)
Search Google for Jobs Viewing direct onto website
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On Social Channels(Twitter, LinkedIn)
Search Google for Jobs Viewing direct onto website
Apply for job
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Tweet Organic
Direct
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Tweet
Organic Direct
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Tweet Organic Direct
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Tweet
Organic
Direct
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Tweet
Organic
Direct
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@googledave@googledave http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/
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The value of a RT
Scouse Bird image £90 a retweet!!
Footy Accumaltors – build their business via twitter – they purchased twitter handles with their target
persona in
There;’s value in making friends before you need them
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Areas to focus – ABC’s
• Acquisition – how do you find new customers
• Behaviours – When they find you, how do they behave?
• Conversions – What are the actions you want them to take that make a difference to you business?
GOAL SETTING• Define them – ABC’s
• Macro goals = sales, lead form, enquires, start a trail
• Micro goals = newsletter sign ups, white papers, page depth, engagements, shares article
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Some steps to take
Step2 Track them!
Show google analytics screens of goals
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Some steps to take
Step 3 :Give them a monetary value
Value of application
Value of a download
Value of a piece of content viewed
Value of a blog post shared
Warning:
You will be challenged – but work with those around you to come to figure
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TOOLS
https://www.truesocialmetrics.com/http://crowdbooster.com/http://sproutsocial.com/https://hootsuite.com/http://topsy.com/https://tweetreach.com/http://www.howsociable.com/
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Thank you.@googledave
dave@ph-creative.com