Science & Art of ROI

@googledave

of ROI

@googledave@googledave@googledave

@googledave@googledave


HIDDEN VALUE OF ROI + BULLETS

There’s value in making friends before you need them

What is the value of an engaged and active follower?

Well if you wanted to by a 1000 records of date for email - £300 - £500

ROI of People you already know

@googledave

@googledave

@googledave

On Social Channels(Twitter, LinkedIn)

@googledave


Search Google for Jobs

@googledave


Search Google for Jobs Viewing direct onto website

@googledave


Search Google for Jobs Viewing direct onto website

Apply for job


Tweet Organic

Direct

@googledave

Tweet

Organic Direct

@googledave

Tweet Organic Direct

@googledave

Tweet

Organic

Direct

@googledave

@googledave@googledave http://www.kaushik.net/avinash/best-social-media-metrics-conversation-amplification-applause-economic-value/


The value of a RT

Scouse Bird image £90 a retweet!!

Footy Accumaltors – build their business via twitter – they purchased twitter handles with their target

persona in

There;’s value in making friends before you need them

Areas to focus – ABC’s

• Acquisition – how do you find new customers

• Behaviours – When they find you, how do they behave?

• Conversions – What are the actions you want them to take that make a difference to you business?

GOAL SETTING• Define them – ABC’s

• Macro goals = sales, lead form, enquires, start a trail

• Micro goals = newsletter sign ups, white papers, page depth, engagements, shares article


Some steps to take

Step2 Track them!

Show google analytics screens of goals

@googledave


Some steps to take

Step 3 :Give them a monetary value

Value of application

Value of a download

Value of a piece of content viewed

Value of a blog post shared

Warning:

You will be challenged – but work with those around you to come to figure

@googledave

TOOLS

https://www.truesocialmetrics.com/http://crowdbooster.com/http://sproutsocial.com/https://hootsuite.com/http://topsy.com/https://tweetreach.com/http://www.howsociable.com/

@googledave

Thank you.@googledave

[email protected]

Science & Art of ROI

Marketing

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